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Bulova Watch Company
Company typeSubsidiary
IndustryWatch and clockmaking
FoundedQueens, New York City, United States, 1875, as the J. Bulova Company
FounderJoseph Bulova
Headquarters
New York City
,
United States
Area served
Worldwide
Key people
Jeffrey Cohen, president
John Wille, chief financial officer
ProductsWatches, clocks and accessories
BrandsAccu•Swiss, Accutron, Bulova, Caravelle, Wittnauer
RevenueUS$164 million (2022)[1]
ParentCitizen Watch
Websitebulova.com

fgfdor $250 million.[2]

Bulova designs, manufactures, and markets several different brands, including: the signature "Bulova", the stylish "Caravelle" (formerly "Caravelle New York"), the dressy/formal Swiss-made "Wittnauer Swiss", and the "Marine Star". In 2014 Bulova ceased the sale of watches under the "Accutron" and "Accutron by Bulova" brand, eliminating some Accutron models and subsuming others under the "Bulova" brand.

In 2010, Bulova introduced the Precisionist, a new type of quartzfge watches known as Accu•Swiss, which took the place of the previously discontinued Accutron line.[3] Accu•Swiss itself was discontinued in 2015 at the direction of Citizen.

In 2019, Bulova reissued the Com= new v\ersion of the tuning-fork technology, even though industrial equipment used in the 1960s and 1970s to produce the technology no longer exists.[4]

Use by Jewish canto\\

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The Accutron, along with other tuning fork watches, have recently become popular with Orthodox Chazzanim (Jewish cantors).[5] Most rabbis rule against the use of a conventional tuning fork on Shabbat, due to its similarity to a musical instrument.[6] Tuning fork watches are therefore useful as they produce a constant note (360hz being a slightly flat F#) that can be easily heard without breaking the laws of Shabbat, particularly as producing the note is not the primary function of the watch (that being telling the time).

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References

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  1. ^ "Bulova Revenue: Annual, Quarterly, and Historic". Zippia. December 14, 2021. Retrieved August 14, 2023.
  2. ^ "Citizen Watch Company to buy Bulova". Professional Watches. October 8, 2007. Retrieved August 20, 2024.
  3. ^ Patnode, Cynthia. "Bulova Offers Refined Style and Superior Design with New Swiss Made Line, Bulova Accu•Swiss". Business Wire (Press release). Retrieved November 16, 2023.
  4. ^ Boxall, Andy (May 27, 2021). "Inside the Accutron DNA: The world's first twin-turbine electrostatic watch". Digital Trends. Retrieved October 11, 2023.
  5. ^ BCohen (March 5, 2022). "How one vintage watch has been making cantors' lives easier for more than 50 years". The Forward. Retrieved June 1, 2023.
  6. ^ Enkin, R. Ari (November 15, 2007). "Clapping, Dancing and Musical Instruments on Shabbat". The Torah Musings. Retrieved October 13, 2023.

External linksfh

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Grimace Shake
Product typeMilkshake
Introduced
June 12, 2023 (2023-06-12)
    • US: June 12, 2023
    • CAN: May 14, 2024
    • UK/IRE: August 28, 2024
    • NOR: September 4, 2024
    • AU: October 4, 2024
    • ZA: October 22, 2024
    • NZ: October 23, 2024
    • JP: October 30, 2024
    • FR: May 6, 2025
    • BR: May 13, 2025
Discontinued
July 9, 2023 (2023-07-09)
    • US: July 9, 2023
    • UK/IRE: September 3, 2024
    • BR: June 1st, 2025
MarketsAustralia, Canada, Ireland, Japan, New Zealand, United Kingdom, United States, Brazil

The Grimace Shake is a berry-flavored milkshake that was first sold at McDonald's restaurantvbs in the gf

The shake gained popularity on TikTok and YouTube with the #GrimaceSfgs

The character Grimace was introduced in the McDonaldland media franchise in 1971 as "Evil Grimace".[1][2] His original character had four arms and would steal people's milkshakes.[1] McDonald's soon changed the character to a purple, smiling blob with two arms and a love for milkshakes who accompanied Ronald McDonald and other benevolent characters in advefdsdrtisements and commercdxs

Product descriptionx

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The Grimace Shake is a purple, berry-flavored milkshake. It is a combination of vanilla soft serve and berry flavors.[3] The company did not disclose which flavoring had been used,[4] and consumers reported that they tasted other flavors like Fruity Pebbles or bubblegum.[3] On the UK menu, it was described as containing blueberry-flavored syrup.[citation needed]

In the US, the shake was released as a standalone product and as part of the Grimace Birthday Meal, which consists of the shake, medium fries, and a choice of a Big Mac or 10-piece Chicken McNuggets.[5]

Roll-out

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In June 2023, McDonald's announced the release by changing their profile picture on social media platforms TikTok, Twitter, and Instagram to a picture of Grimace looking at the Grimace Shake.[1][‡ 1] To accompany the release of the meal, McDonald's released a Game Boy-themed browser game, Grimace's Birthday, developed by Krool Toys, and other Grimace-inspired merchandise.[6][‡ 2] "In lieu of gifts" for Grimace, McDonald's suggested that people donate to the Ronald McDonald House Charities.[7] The drink was discontinued in the United States on July 9, 2023.[citation needed]

From May 14, 2024, participating Canadian McDonald's locations offered the shake for a limited time after multiple responses from consumers suggesting that the shakes should be available on the nation's menu.[8] It was then introduced to the United Kingdom and Ireland on August 28 as part of promotions celebrating McDonald's 50th anniversary in the country, available for one week until September 3.[9] The Grimace Shake was introduced to Australia on October 4,[10] New Zealand on October 23,[11] and Japan on October 30.[‡ 3] It was introduced to Brazil on May 13, 2025.[12]

Critical reviews

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The Grimace Shake received mixed reviews from critics. Dane Rivera of Uproxx called it "the best flavor in the McDonald's milkshake lineup."[13] Delish gave it a positive review, calling it "the sweetest berry smoothie of your life".[14] Rechel Chapman, writing for Elite Daily, was "not a fan of the flavor", which she described as "very fruity and artificial tasting".[15] A review by Business Insider described the taste as smooth and not too sweet, but also artificial and ultimately underwhelming.[16] Steven Luna of Mashed.com said that, despite the shake being "pretty" and "magical-looking," it was disappointing and a "troubling tribute to a garrulous grape-colored goofball who deserves so much better".[17]

TikTok trend

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A social media user pretending to have died after drinking the Grimace Shake

A TikTok video trend with the hashtag #GrimaceShake gained popularity shortly after the release of the shake. In the videos, users recorded themselves wishing Grimace a happy birthday while drinking the shake.[18] The video would then cut to a scene of the users finding themselves in unusual positions and in strange locations, or being discovered dead while covs f ered in the drink. This trend led the hashtag #grimaceshake getting over 145k posts on TikTok.[19] The videos are staged to look like a crime scene, with the shake splattered around, implying that Grimace is the assassin who is responsible for their transformation.[20][18][21] TikTok user @thefrazmaz (Austin Frazierrlar trend, involving the Whopper released to promote Spider-Man: Across the Spider-Verse due to both products having unnatural colors.[21] The trend spread to other products, such as Barbie-themed products by Krispy Kreme and Cold Stone, where consumers appear more feminine or "yassified" afterdwww.googleskpdcmk.convfsnsumption.[22][23] As of July 12, 2023, the hashtag had over one billion views.[1]

Response from McDonald'sto the trend with a TikTok video starring Grimace captioned: "meee pretending i

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The US launch of the Grimace Shake and its raesulting publicity increased McDonald's next quarter sales by 10.3% in stores that had been open for at least a year.[24][25] In the April–June period of 2023, sales rose by 12%, exceeding The Wall Street Journal's estimate of 9.3%.[25] In the quarter after the Grimace Shake release, McDonald's reported $6.5 ng strategy to raise awareness of the McDonald's brand for younger audiences; its indeterminate flavor and unnatural purple color have garnered significant attention on social media platforms.[20] However, the company has stated that it never intended for the shake to become so viral, with McDonald's social media director saying "This was a level of genius creativity and organic fun that I could never dream about or plan for—it was all from the fans, and the fans only".[26] The virality of the trend on social media also boosted McDonald's sales as many came to McDonald's to buy the shake after seeing the trend on TikTok, resulting in stores running out of ice cream early in the day.[4][24]

Fandom advertisement

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Around the time of the June \

  1. ^ a b c d Kayembe, Astrid (July 12, 2023). "Why was the internet obsessed with McDonald's mascot Grimace — and his shake?". Los Angeles Times. Archived from the original on July 17, 2023. Retrieved July 16, 2023.
  2. ^ Panella, Chris. "A history of Grimace, the bizarre McDonald's mascot now making a comeback as a queer meme icon". Insider. Retrieved November 6, 2023.
  3. ^ a b Lamour, Joseph (June 15, 2023). "McDonald's says its Grimace Shake is berry-flavored. Customers have other theories". TODAY.com. Archived from the original on July 18, 2023. Retrieved July 18, 2023.
  4. ^ a b Tan, Eli; Fowlkes, Tamia (July 1, 2023). "Grimace shake trend mixes horror with McDonald's mascot on TikTok". Washington Post. Retrieved November 6, 2023.
  5. ^ Gibson, Kelsie (June 30, 2023). "What Does the Grimace Milkshake Taste Like? All About the Viral McDonald's Drink". People. Archived from the original on July 16, 2023. Retrieved July 16, 2023.
  6. ^ Moon, Mariella (June 14, 2023). "McDonald's just released a Grimace Game Boy Color game". Engadget. Archived from the original on July 7, 2023. Retrieved June 30, 2023.
  7. ^ Reiter, Amy (June 7, 2023). "McDonald's New Purple Grimace Shake Tastes Like Sweet Berry Cereal Milk". Food Network. Archived from the original on June 26, 2023. Retrieved June 26, 2023.
  8. ^ Vega, Manuela (May 14, 2024). "McDonald's Grimace Shake — which spurred a viral TikTok horror trend — is now in Canada". Toronto Star. Retrieved May 15, 2024.
  9. ^ Guyoncourt, Sally (August 28, 2024). "When the McDonald's Grimace Shake arrives in the UK, and how long it's available for". inews.co.uk. Retrieved August 29, 2024.
  10. ^ https://www.dailytelegraph.com.au/lifestyle/mcdonalds-finally-bringing-cult-grimace-shake-to-australia/news-story/f3a4f702ea2d84c98e20769cbefa90b0
  11. ^ Soest, Sophie van. "The viral McDonald's Grimace shake is finally coming to NZ - but what's the flavour?". www.rova.nz. Retrieved October 10, 2024.
  12. ^ Pio, Juliana (May 11, 2025). "McDonald's traz Grimace Shake de volta em nova campanha com Rayssa Leal". Exame (in Brazilian Portuguese). Retrieved May 17, 2025.
  13. ^ Rivera, Dane (June 16, 2023). "What The Hell Is McDonald's Grimace Birthday Milkshake And Is It Any Good?". Uproxx. Archived from the original on July 16, 2023. Retrieved July 16, 2023.
  14. ^ Romero, Gabby (June 7, 2023). "We Tried The McDonald's Limited-Edition Grimace Shake—Here Are Our Unfiltered Thoughts". Delish. Archived from the original on July 16, 2023. Retrieved July 16, 2023.
  15. ^ Chapman, Rachel (July 3, 2023). "Here's What TikTok's Viral Grimace Shake From McDonald's Actually Tastes Like". Elite Daily. Archived from the original on July 14, 2023. Retrieved July 16, 2023.
  16. ^ McDowell, Erin; Panella, Chris (June 17, 2023). "We tried the purple Grimace milkshake from McDonald's and still can't figure out what it tastes like". Insider. Archived from the original on September 9, 2023. Retrieved July 16, 2023.
  17. ^ Luna, Steven (June 17, 2023). "McDonald's Grimace Shake Review: It Deserves A Grimace". Mashed. Archived from the original on July 8, 2023. Retrieved July 16, 2023.
  18. ^ a b Andrew, Scottie (June 28, 2023). "How the McDonald's Grimace shake became the stuff of nightmares on TikTok". CNN. Archived from the original on July 27, 2023. Retrieved July 18, 2023.
  19. ^ Ritzen, Stacey (June 27, 2023). "McDonald's Grimace Shake Inspires Morbid, Hilarious TikTok Trend". Men's Journal. Retrieved November 6, 2023.
  20. ^ a b Holtermann, Callie (June 29, 2023). "In a TikTok Trend, Grisly Scenes of Purple Milkshake Horror". The New York Times. ISSN 0362-4331. Archived from the original on July 1, 2023. Retrieved July 1, 2023.
  21. ^ a b Tolentino, Daysia (June 29, 2023). "McDonald's Grimace breaks his silence on TikTok trend". NBC News. Archived from the original on July 18, 2023. Retrieved July 18, 2023.
  22. ^ Leishman, Rachel (July 4, 2023). "The Grimace Shake Takes, but the Barbie Shake Is Giving". The Mary Sue. Archived from the original on July 5, 2023. Retrieved July 5, 2023.
  23. ^ Sun, Esther (July 7, 2023). "Move over, Grimace: The Barbie shake trend is taking over TikTok". Today. Archived from the original on July 9, 2023. Retrieved July 9, 2023.
  24. ^ a b Haddon, Heather (July 27, 2023). "McDonald's Grimace Shake Trend Pays Off for Burger Chain". Wall Street Journal. ISSN 0099-9660. Retrieved November 8, 2023.
  25. ^ a b Durbin, Dee-Ann (July 27, 2023). "McDonald's posts surprisingly strong sales after 'happy birthday' Grimace campaign goes viral". ABC News. Archived from the original on July 27, 2023. Retrieved November 8, 2023.
  26. ^ Jackson, Sarah (July 12, 2023). "McDonald's social chief: We didn't plant 'Grimace Shake' TikTok trend—and we weren't sure we should jump on it". Business Insider. Archived from the original on July 17, 2023. Retrieved July 17, 2023.

Primary sources

In the text these references are preceded by a double dagger (‡):

  1. ^ "me and my friendss celebrating with my bday meal and shake @ mcds ❤️". Instagram. June 13, 2023. Archived from the original on June 26, 2023. Retrieved June 26, 2023.
  2. ^ "YOU'RE INVITED: McDonald's Celebrates Grimace's Birthday with Special Meal & Shake". www.mcdonalds.com. Archived from the original on September 9, 2023. Retrieved June 30, 2023.
  3. ^ @McDonaldsJapan (October 24, 2024). "とってもマジカルな テレビCMができました。#グリマスシェイク期間限定10/30(水)〜" (Tweet) – via Twitter.
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