User:Dizeey/sandbox

Erick Bohorquez

Erick Bohorquez is a multifaceted music industry professional with a diverse background and a career spanning over two decades has worked in Radio Promotions, Marketing, Artist Management, and A&R at prominent labels like Elektra Records,. breaking like Jason Mraz and Jet. Paula Moore - Vice President A&R, Warner Music Group says, “Erick's energy and enthusiasm for emerging music discovery was what engaged me to give him an opportunity. His attention to necessary details of research responsibilities combined with his ability to discern strategic decisions for business relevant recommendations was what made him an invaluable part of my music research team. Erick has the acumen and passion to take direction and return meaningful results.”. He has worked as a music programmer for Mood Media and YouTube Music. At Mood Media, he managed Direct TV's Latin music programming and designed custom programs for Fortune 500 companies. At YouTube Music, he curated the listening experience for millions of users. He is a professional musician, songwriter, and producer. He studied Music Business and Spanish at The University of Texas at Austin and Universidad de Salamanca in Spain. He is known for his ability to identify and develop talent, as demonstrated by his success in breaking artists at Elektra Records, and Island/Def Jam. At Def Jam, he also contributed to the roll out of numerous #1 hits, such as Rihanna “SOS”, Ne-Yo “So Sick” Mariah Carey “Don’t Forget About Us.”

Erick co-founded Don Chani, which blended talented musicians from our community and different styles of music into a wide reaching but cohesive and always heartfelt sound all very much our own. The band was a swinging door for many of Austin's up and coming (and now well known) musicians who have enthusiastically embraced the Don Chani project. In fact, Austin's golden child, Gary Clark Jr's drummer Johnny Radelat, played a long stint with the band as well as some of Black Joe Lewis "Honeybears" before they were touring and playing to audiences all over the globe. Don Chani supported many great acts like The Wailers, Lee Scratch Perry, Yellowman, Ziggy Marley, Sierra Leone Refugee Allstars, Culture, Pepper, The Expendables, The Skatilites, Luciano, The Meditations, Eek E Mouse, Morgan Heritage, and many more.

Erick is a prominent figure in the music industry, known for his work with the Colombian funk band Superfónicos. He is one of the founding members of the band, formed in 2014 along with bassist Nico Sanchez, with a focus on Afro-Colombian rhythms. Superfónicos combines elements of Colombian funk, Caribbean soul, and cumbia, drawing inspiration from the Indigenous and African roots of Colombian heritage. They are recognized for their commitment to peace and unity through music and dance. They have garnered national press accolades from Rolling Stone, Billboard, NPR's Alt.Latino, KCRW's Pan Caliente, BBC News NPR's World Cafe, Sounds and Colours and have lead to festival performances at Austin City Limits Festival, SXSW, Levitation Festival, Auditorium Shores New Year’s Eve, and ACL Radio's Blues on The Green. Ultimately we were nominated as “Artist of the Year” and Best Latin band from the Austin Music Awards. The band’s success has been the outcome of organic growth and auspicious timing. In 2018, The Austin Chronicle picked them as an Austin “Breakthrough Band.” Soon national attention came from NPR’s Alt.Latino who were spotlighted as a rising act from SXSW and shortlisted our Tiny Desk Concert entry as a “LatinX Artist They Loved.”

Erick Bohorquez is the founder and CEO of Culo Malo Records LLC, a boutique music label located in Austin, TX. The label focuses on artist development services and works with Latin/Spanish, Rap/Hip Hop, and Soul/R&B genres. The recording process spanned several years, beginning just before the COVID-19 lockdowns and concluding in early 2024. Superfónicos worked primarily at  Lechehouse, run by GRAMMY Award winning guitarist, producer and engineer Beto Martinez. Additional recording took place at Public Hi-Fi with Jim Eno of Spoon and Adrian Quesada's Electric Deluxe Recorders.

Erick was also featured at The Recording Academy Grammy U Mentorship Program where he worked on a marketing campaign for Warner Music Latina artist Le Coco during SXSW in 2023. That same year he began working at Cleopatra Records.

The band Superfónicos wins Austin Music Awards Best Latin in 2025