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In economics, Latent Demand is a demand for a good or service that cannot currently be satisfied due to price, product availability, or imperfect information.[1] It can also be influenced by factors such as choice in related products; there may be latent demand for a DVD player, but without enough DVDs to use, the demand remains latent, that is, unrealized.[2] Another example is that farmers might be willing to pay for accurate forecasts of drought, but because the technology does not yet exist, this demand remains latent.[3]
It is related to the economic concept of induced demand.
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- ^ "LATENT DEMAND definition". Cambridge Dictionary. Retrieved November 29, 2023.
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: CS1 maint: url-status (link) - ^ Earl, Peter E.; Potts, Jason (2000). "Latent demand and the browsing shopper". Managerial and Decision Economics. 21 (3): 111–122 – via Wiley Library.
- ^ Awolala, David; Mutemi, Joseph; Adefisan, Elijah; Antwi-Agyei, Philip; Taylor, Andrea; Muita, Richard; Bosire, Emily; Mutai, Bethwel; Nkiaka, Elias (2023-01-01). "Economic value and latent demand for agricultural drought forecast: Emerging market for weather and climate information in Central-Southern Nigeria". Climate Risk Management. 39: 100478. doi:10.1016/j.crm.2023.100478. ISSN 2212-0963.