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Tastewise

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Tastewise is a business intelligence company that uses artificial intelligence (AI) to analyze consumer behavior within the food and beverage (F&B) industry. Founded in 2017, the company is headquartered in Tel Aviv, Israel. Tastewise provides data and trend analysis to organizations across sectors including consumer packaged goods (CPG), retail, foodservice, and ingredient manufacturing.

Overview and Functionality

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Tastewise’s platform aggregates and analyzes billions of data points monthly, including restaurant menus, home cooking recipes, and social media activity, to understand real-time consumer behaviors and preferences. This information is categorized using internal taxonomies and interpreted through generative AI tools that allow users to examine emerging trends, develop product ideas, and create campaign strategies. The platform categorizes its core solutions under three main pillars:

  • Product & Retail Innovation: Includes strategic innovation, line extensions, new category development, and limited-time offers. For example, clients may use the platform to identify rising interest in functional foods like GLP-1-friendly snacks or probiotic beverages. (FoodNavigator, Food & Wine).
  • Marketing & Campaign Execution: Offers support to demand capture, brand loyalty initiatives, and hyper-localized campaigns. According to EU-Startups, Tastewise has become a go-to tool for marketers seeking faster turnaround on trend-led campaigns.
  • Sales Enablement: Helps sales teams build data-driven category stories and shelf strategies. For example, Ventura Foods credits Tastewise with influencing 18% of its volume through new product launches supported by the platform’s insights.

Use Cases and Customer Examples

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Organizations across the F&B value chain have incorporated Tastewise into their operations. Examples include:

  • Givaudan (Flavor House): Achieved a 10× increase in pitch speed and 3× increase in briefs answered using Tastewise data to guide flavor innovation.
  • Campbell’s (CPG): Used the platform to accelerate trend identification, resulting in 3× more innovation projects and an 8× faster go-to-market timeline.
  • Treehouse Foods (Private-Label Manufacturer): Applied insights from Tastewise to develop products like white queso and to support sales meetings with retailers such as Wawa.
  • Waitrose (Retail): Reduced product development cycles by 25% and increased basket size by £5 among younger demographics by leveraging Tastewise for cross-category product strategy.
  • Blue Pacific Flavors: Used the platform to inform marketing campaigns and generate new product concepts during client meetings.

Additionally, Treehouse Foods and Ventura Foods have cited Tastewise’s data as influential in launching new products like white queso and informing sales meetings with retailers (Food Institute).

Platform Differentiation

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Tastewise emphasizes speed, customization, and real-time execution. It differentiates itself from competitors like Mintel and Datassential by offering:

  • Full F&B domain specialization
  • Real-time, consumer-centric data
  • GenAI-powered tools for ideation, content creation, and sales stories
  • Integration with platforms like Salesforce and Power BI
  • Unlimited usage licensing and access for large teams.

According to a Green Queen feature, the platform has also been recognized for its role in reducing food waste by helping brands make more informed, sustainable decisions before launching new products.

Reception and Industry Impact

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Tastewise has gained adoption among global CPGs, ingredient suppliers, and retailers seeking to reduce time-to-market and de-risk innovation pipelines. Industry professionals cite the platform’s ability to bridge insight and execution, especially in dynamic categories like plant-based, wellness-driven snacks, and seasonal offerings. A 2025 Forbes article cited platforms like Tastewise as key players enabling brands to keep pace with the rise of niche trends, such as the viral success of limited-edition launches and celebrity-driven food collaborations.