Draft:Sneaker authentication platforms in the resale market
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Sneaker Authentication Platforms in the Resale Market
[edit]Authentication services have become central to the sneaker resale market, leveraging AI-assisted tools and manual inspections to deter counterfeit sales.[1] For example, in 2021 eBay introduced its Authenticity Guarantee, requiring all sneakers priced over US $100 to undergo independent verification before shipment.[2]
Growth of Authentication in Resale Culture
[edit]Sneaker collecting, has expanded from a niche interest into a marketplace worth billions of dollars, in part because verified authenticity adds value.[3] In response to rising counterfeit activity, leading marketplaces have implemented formal inspection protocols. "Fashion resale authentication technologies," Bussines of Fashion.[4]
Leading Authentication Platforms
[edit]Several major platforms have emerged as leaders in the sneaker authentication space:
- StockX: Uses a multi-point manual inspection process. In 2022, it updated its terminology from "Verified Authentic" to "Verified" following legal scrutiny.[5]
- GOAT: Uses manual inspection by trained authenticators to verify each pair before shipment.[6]
- Poizon: An Asia-based marketplace using AI-assisted review alongside expert inspection.[7]
- Novelship: A Singapore-based platform that conducts in-house verification before shipping.[8]
Common Verification Procedures
[edit]Sneaker authentication methods generally fall into three categories:
- Physical inspection
Examination of materials, stitching, glue application, and overall construction.[9]
- Packaging and labeling checks
Verification of shoebox materials, label fonts, barcodes, and print quality.[10]
- Digital and AI validation
Scanning of barcodes/QR codes and use of AI tools to compare images against known authentic examples.[11]
Industry Challenges and Controversies
[edit]Authentication processes are not infallible and may involve human error. In 2022, Nike filed a lawsuit against StockX over allegedly counterfeit items that had been marked as verified.[12]
References
[edit]- ^ Business of Fashion, “Fashion counterfeit problem and authentication technology”, https://www.businessoffashion.com/articles/luxury/fashion-counterfeit-problem-authentication-technology
- ^ Retail Dive, “eBay to verify sneakers sold for more than $100”, https://www.retaildive.com/news/ebay-to-verify-sneakers-sold-for-more-than-100/586989
- ^ "How sneakers took a grip on investment portfolios".
- ^ "Why Luxury's Counterfeit Problem is Getting Worse". 18 October 2022.
- ^ "StockX removes 'Verified Authentic' tags | Retail Dive".
- ^ "GOAT adds apparel and accessories to sneaker marketplace | Retail Dive".
- ^ "Why Luxury's Counterfeit Problem is Getting Worse". 18 October 2022.
- ^ “Streetwear sneakers Singapore online marketplace Novelship,” Channel News Asia. https://cnaluxury.channelnewsasia.com/people/streetwear-sneakers-singapore-online-marketplace-novelship-191656
- ^ "StockX removes 'Verified Authentic' tags | Retail Dive".
- ^ "EBay to verify sneakers sold for more than $100 | Retail Dive".
- ^ "Why Luxury's Counterfeit Problem is Getting Worse". 18 October 2022.
- ^ "Nike Wins Small Victory in StockX Lawsuit". Complex Networks.