User:Thestack8/sandbox
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About
Contentstack is an enterprise-grade technology provider founded in 2018 by headless CMS pioneer Nishant Patel and three-time entrepreneur Neha Sampat in San Francisco, California. It offers the world’s first adaptive Digital Experience Platform (DXP), Contentstack EDGE, a fully composable, automation-driven platform integrating content management, customer data, personalization, and AI.
Contentstack EDGE is currently used by over 600 enterprise companies including Air France-KLM, Burberry, Mattel, Mitsubishi, and Walmart.
Contentstack was an early innovator of headless CMS technology when it launched as a standalone platform in 2018. Since then, the company has established itself as an industry first-mover, launching Care Without Compromise, the first cross-tech vendor customer service program, and becoming the first headless CMS provider to integrate OpenAI’s ChatGPT.[1] In 2025, Gartner recognized Contentstack as a Visionary in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms,[2] marking the first time a composable DXP made the report.
Now headquartered in Austin, Texas, Contentstack serves global brands with a team of over 500 employees worldwide and has raised $169 million to date.[3]
History
Contentstack was co-founded by Neha Sampat, a three-time tech entrepreneur, and Nishant Patel.
Before Contentstack, Patel and Sampat co-founded Raw Engineering in 2007, a consulting firm helping brands adopt cloud, SaaS, and mobile technologies.
While there, it became clear brands needed dynamic, omnichannel, and personalized experiences instead of static web pages only. As a result, in 2014, the Contentstack headless content management system (CMS) was born within Raw Engineering. During this time, Patel and Sampat also co-founded the integration platform Built.io.
Built.io was acquired by the German multinational Software AG in 2018.[4] Following the acquisition, Sampat spun out Contentstack as an independent company, focusing on headless CMS. The company later expanded its focus to composable digital experiences: flexible, modular technology architectures that enable brands to select, integrate, and scale best-of-breed solutions tailored to their unique needs.
In 2019, Contentstack relocated its headquarters from San Francisco, California, to Austin, Texas, and secured $31.5 million in Series A funding to drive product innovation and market expansion.[5]
In 2020, Contentstack became a founding member of the MACH Alliance [6] to help businesses future-proof their digital strategies, advocate for composable technology, and shape industry standards.
In 2021, the company closed a $57.5 million Series B [7] round led by Insight Partners, with participation from Illuminate Ventures, GingerBread Capital, and Georgian.
In 2022, Contentstack raised an $80 million Series C round,[8] bringing its total funding to over $169 million. That same year, it hosted its first annual customer conference, ContentCon, and introduced Care Without Compromise,[9] the industry's first cross-vendor customer support program. It also launched Automation Hub,[10] the first integrated low-code automation solution designed to streamline composable architecture deployment at scale.
In 2023, Contentstack expanded into the front-end hosting market [11] with the first fully composable and automated digital experience platform, covering both front-end and back-end operations. It also became the first headless CMS provider to integrate OpenAI’s ChatGPT,[12] enhancing AI-driven content creation.
In 2024, the company introduced solutions to address long-standing personalization challenges [13] and added native visual building capabilities [14] to its platform.
In 2025, Contentstack acquired Lytics,[15] a real-time Customer Data Platform, strengthening its personalization offerings. Shortly after, it rebranded its platform as Contentstack EDGE,[16] introducing the world’s first Adaptive Digital Experience Platform (DXP) that unifies content and customer data to drive real-time personalization at scale.
Platform
Contentstack EDGE is a MACH-certified (Microservices, API-First, Cloud-Native, and Headless) platform that unifies headless CMS, a real-time customer data platform, personalization, automation, AI, and front-end hosting into a seamless, composable solution.
Designed for adaptive digital experiences, Contentstack EDGE reacts and tailors experiences in real time to specific customer interactions, ensuring every touchpoint is personalized, data-driven, and on-brand.
Key features include:
[edit]Experience Optimization – Enables brands to orchestrate, test, and optimize customer journeys while delivering personalized content across web, mobile, IoT, and other digital touchpoints.
Insights & Audiences – Provides deep audience insights through content analytics, segmentation, and journey analytics to enhance digital experiences.
Experience Creation – Combines content management, visual building, and front-end hosting, empowering marketers and developers to craft engaging, high-performance digital experiences.
Powered by real-time automation, dynamic content, AI and machine learning, and customer data, Contentstack EDGE helps brands deliver intelligent, scalable digital experiences.
Office Locations
- Austin, Texas
- San Francisco, California
- Amsterdam, Netherlands
- Virar, India
- Pune, India
- Bangalore, India
- Chennai, India
Customers
Contentstack’s platform powers digital experiences across retail, travel, technology, financial services, and more. Notable customers include AirFrance KLM, Burberry, Mattel, Mitsubishi, and Walmart.
Partnerships and Integrations
Contentstack offers a rich, robust ecosystem of solutions and technology partners, such as customer relationship management (CRM) platforms, e-commerce solutions, and marketing automation tools. Contentstack is also the only headless CMS to partner with Amazon Web Services, Google Cloud, and Microsoft Azure.
Awards and Recognition
Contentstack has earned widespread recognition for its innovation, workplace culture, and leadership.
In 2015, Contentstack’s co-founder and CEO, Neha Sampat, was named to the 40 Under 40 list by the San Francisco Business Times.[17] She was later honored by Austin Business Journal as a Women in Business winner in 2023,[18] and recognized on Inc. Magazine’s 2023 Female Founders Top 200 and 2025 Female Founders Top 500 lists. [19]
Contentstack was named to Inc.'s Best Workplaces in 2021[20] and earned a spot on the Inc. 5000 Fastest-Growing Private Companies in America [21] list for the second consecutive year in 2024. Additionally, Contentstack was featured in Forbes' America’s Best Startup Employers list in both 2024 and 2025.[22]
In analyst research, Contentstack was recognized as a Strong Performer in Forrester Research’s “The Forrester Wave™: Digital Experience Platforms, Q4 2023”[23] and “The Forrester Wave™: Content Management Systems, Q3 2023.” [24] In 2025, Contentstack was named a Visionary in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms.[25]
See Also
Digital Experience Platform (DXP)
API-first Development
- ^ "Contentstack integrates ChatGPT into headless CMS editing environment". diginomica.com. 2023-04-12. Retrieved 2025-06-25.
- ^ "Contentstack Achieves Visionary Status in Gartner 2025 Report - Investors Hangout". investorshangout.com. Retrieved 2025-06-25.
- ^ Stengel, Geri. "Contentstack: Female Founder's CMS Success". Forbes. Retrieved 2025-06-25.
- ^ Bridgwater, Adrian. "Software AG Acquires Built.io, Because Decentralized Cloud(s) Have To Integrate". Forbes. Retrieved 2025-06-24.
- ^ Lardinois, Frederic (2019-10-08). "Contentstack raises $31.5M Series A round for its headless CMS platform". TechCrunch. Retrieved 2025-06-24.
- ^ [email protected] (2024-04-22). "Contentstack: the journey behind the nomination for "The Best SaaS Company of the Year"". Global Business Tech Awards. Retrieved 2025-06-24.
- ^ Lardinois, Frederic (2021-06-09). "Contentstack raises $57.5M for its headless content management system". TechCrunch. Retrieved 2025-06-24.
- ^ Wiggers, Kyle (2022-11-15). "Contentstack raises $80M to grow its headless CMS platform for the enterprise". TechCrunch. Retrieved 2025-06-24.
- ^ Critic, C. M. S. (2022-03-02). "Contentstack Launches New Marketplace to Accelerate Composable Digital Experience Innovation". CMS Critic. Retrieved 2025-06-24.
- ^ "Contentstack's no-code automation hub - making composable tech stacks easier and shaking off 'integration hell'". diginomica.com. 2022-05-24. Retrieved 2025-06-25.
- ^ Critic, C. M. S. (2023-03-24). "Contentstack Launch Aims to Simplify Front-End Hosting: Interview with Dean Haddock, Senior Product Manager". CMS Critic. Retrieved 2025-06-25.
- ^ "Contentstack integrates ChatGPT into headless CMS editing environment". diginomica.com. 2023-04-12. Retrieved 2025-06-25.
- ^ "Contentstack Unveils AI-Driven Personalization Capabilities at ContentCon". CMSWire.com. Retrieved 2025-06-25.
- ^ Critic, C. M. S. (2024-09-24). "Seeing in a Headless World: Contentstack Introduces New Visual Building Capabilities for Marketers". CMS Critic. Retrieved 2025-06-25.
- ^ Soper, Taylor (2025-01-08). "Contentstack acquires Lytics, a customer data platform startup based in Portland". GeekWire. Retrieved 2025-06-25.
- ^ Critic, C. M. S. (2025-02-26). "Livin' on the EDGE? Contentstack's new 'Adaptive DXP' might just rock your world". CMS Critic. Retrieved 2025-06-25.
- ^ www.bizjournals.com https://www.bizjournals.com/sanfrancisco/print-edition/2015/03/20/40-under-40-neha-sampat-builtio-ceo.html. Retrieved 2025-06-25.
{{cite web}}: Missing or empty|title=(help) - ^ www.bizjournals.com https://www.bizjournals.com/austin/news/2023/08/31/women-in-business-winner-neha-sampat.html. Retrieved 2025-06-25.
{{cite web}}: Missing or empty|title=(help) - ^ https://www.inc.com/profile/neha-sampat.
{{cite web}}: Missing or empty|title=(help) - ^ "Contentstack is a 2023 Inc. 5000 honoree". Inc.com. Archived from the original on 2024-02-13. Retrieved 2025-06-25.
- ^ "Inc. 5000 2024: Meet the Companies Building the Future". Inc.com. Archived from the original on 2025-06-23. Retrieved 2025-06-25.
- ^ PEACHMAN", "RACHEL RABKIN. "Forbes 2025 America's Best Startup Employers - Ranked List". Forbes. Retrieved 2025-06-25.
- ^ "Contentstack Appoints Former Adobe Executive Gurdeep Dhillon as Chief Marketing Officer". CMSWire.com. Retrieved 2025-06-26.
- ^ Contentstack. "Contentstack Named a Strong Performer in Content Management Systems by Independent Research Firm". www.prnewswire.com. Retrieved 2025-06-25.
- ^ "Contentstack Achieves Visionary Status in Gartner 2025 Report - Investors Hangout". investorshangout.com. Retrieved 2025-06-25.