2016 MTV Video Music Awards
| 2016 MTV Video Music Awards | |
|---|---|
 | |
| Date | Sunday, August 28, 2016 at 9:00–11:54pm EDT |
| Venue | Madison Square Garden (Midtown Manhattan, Manhattan, New York City) |
| Country | United States |
| Most awards | Beyoncé (8) |
| Most nominations | Beyoncé (11) |
| Website | www |
| Television/radio coverage | |
| Network | |
| Produced by | Garrett English Jesse Ignjatovic |
| Directed by | Hamish Hamilton |
The 2016 MTV Video Music Awards were held on Sunday night, August 28, 2016 at 9:00–11:54pm EDT[1] at Madison Square Garden in Midtown Manhattan, Manhattan, New York City.[2] Adele's "Hello" was the most nominated video with seven categories. This marked the 33rd edition of the live broadcast. Beyoncé led all winners with eight awards. Rihanna received the Michael Jackson Video Vanguard Award after performing several medley numbers during the ceremony.[3] Britney Spears marked her first performance at the awards show since the heavily criticized 2007 show nine years prior.[4] Beyoncé won eight awards to bring her career total of wins to 25 VMAs, overtaking Madonna's previous record of 20 awards, making her the artist with the most wins in the history of the award show.[5][6]
The ceremony was shown on multiple Viacom cable networks and through smart TV and mobile devices which allow access to MTV's TV Everywhere-authenticated live stream within their app (dependent upon provider), along with MTV's website and Facebook Live.[7]
Compared to the previous year's show which had a lesser amount of Viacom networks simulcasting the ceremony, the 2016 ceremony's numbers showed a 35% drop across the measured networks carrying the ceremony, making it the lowest rated ceremony in MTV's 32-year history beating out 1996 and 2015, totalling a cumulative 6.5 million viewers (being later beaten by the 2017 edition), though the network also claimed substantial additional streaming viewership across MTV apps and Facebook Live.[8] 3.3 million viewers saw the show via MTV.[9]
Performances
[edit]| Artist(s) | Song(s) | |
|---|---|---|
| Pre-show | ||
| Alessia Cara Troye Sivan |
"Wild Things" "Wild" "Scars to Your Beautiful" | |
| Jidenna | "Little Bit More" | |
| Lukas Graham | "Mama Said" | |
| Main show | ||
| Rihanna | "Don't Stop the Music" "Only Girl (In the World)" "We Found Love" "Where Have You Been" | |
| Ariana Grande Nicki Minaj |
"Side to Side" | |
| Future | "Fuck Up Some Commas" | |
| Rihanna | "Rude Boy" "What's My Name?" "Work" "Pon de Replay" | |
| Nick Jonas Ty Dolla Sign |
"Bacon" | |
| Beyoncé | "Pray You Catch Me" "Hold Up" (contains excerpts from "Countdown") "Sorry" "Don't Hurt Yourself" "Formation" | |
| Britney Spears G-Eazy |
"Make Me" "Me, Myself & I" | |
| Rihanna | "Needed Me" "Pour It Up" "Bitch Better Have My Money" | |
| The Chainsmokers Halsey |
"Closer" | |
| Rihanna | "Stay" "Diamonds" "Love on the Brain" | |
Presenters
[edit]Pre-show
[edit]- DJ Khaled – host
- Charlamagne Tha God and Lizzo – co-hosts
- Lizzo – presented Song of Summer
Main show
[edit]- Sean "Diddy" Combs — presented Best Hip-Hop Video
- Hailee Steinfeld — spoke about Best New Artist voting procedures
- Chance the Rapper — introduced Ariana Grande and Nicki Minaj
- Alicia Keys — presented Best Male Video
- Michael Phelps — introduced Future
- Kanye West — premiered "Fade" music video
- Naomi Campbell — introduced Rihanna's second performance
- Rita Ora and Ansel Elgort — introduced Nick Jonas and Ty Dolla $ign
- Serena Williams — introduced Beyoncé
- Bebe Rexha and Tove Lo — presented the winners of professional categories
- Jaden Smith and Shameik Moore — presented Best Collaboration Video
- Kim Kardashian — introduced Britney Spears and G-Eazy
- Simone Biles, Laurie Hernandez, Madison Kocian and Aly Raisman — presented Best Female Video
- Tracee Ellis Ross — introduced Rihanna's third performance
- Fifth Harmony — presented Best New Artist
- Alessia Cara and Troye Sivan — introduced The Chainsmokers and Halsey
- Jimmy Fallon — presented Video of the Year
- Mary J. Blige — introduced Rihanna's final performance
- Drake — presented the Video Vanguard Award to Rihanna
In addition, Keegan-Michael Key and Jordan Peele provided commentary throughout the show from a luxury box as characters @LizardSheeple and @TheShamester. DJ Khaled, Nicole Byer, and Jay Pharoah also provided insight and commentary throughout the broadcast.
Winners and nominees
[edit]This year's nominees were presented on July 26, 2016, on MTV's Facebook page live.[10][11][12]
Winners are highlighted in Bold
Artists with multiple wins and nominations
[edit]| Wins | Artist |
|---|---|
| 8 | Beyoncé |
| 2 | Calvin Harris |
| Fifth Harmony | |
| Rihanna |
| Nominations | Artist |
|---|---|
| 11 | Beyoncé |
| 8 | Adele |
| 7 | Drake |
| 5 | Ariana Grande |
| Rihanna | |
| 4 | Calvin Harris |
| David Bowie | |
| Justin Bieber | |
| 3 | Bryson Tiller |
| Coldplay | |
| 2 | Desiigner |
| Fergie | |
| Fifth Harmony | |
| FKA Twigs | |
| Florence + The Machine | |
| Kanye West | |
| Sia | |
| Ty Dolla Sign | |
| The Chainsmokers | |
| The Weeknd |
See also
[edit]References
[edit]- ^ "Mark Your Calendars — The 2016 VMAs Will Air On …". MTV News. October 21, 2015. Archived from the original on October 22, 2015. Retrieved February 3, 2016.
- ^ Greenwald, Morgan (April 21, 2016). "MTV VMAs to Be Held at Madison Square Garden for the First Time". Billboard. Retrieved April 21, 2016.
- ^ "Rihanna Is Your 2016 VMA Video Vanguard". MTV News. August 11, 2016. Archived from the original on July 27, 2016. Retrieved August 11, 2016.
- ^ "Britney Spears is Ready to Make History at the VMAs". HuffPost. August 16, 2016.
- ^ "MTV VMAs 2016: the MTV Video Music Awards – as it happened". Guardian. August 29, 2016. Retrieved August 29, 2016.
- ^ "Britney can't come close to matching Beyoncé's fire at MTV VMAs". Los Angeles Times. August 29, 2016. Retrieved August 29, 2016.
- ^ "MTV Video Music Awards: How to Watch Online". August 28, 2016.
- ^ O'Conell, Michael (August 29, 2016). "MTV VMAs Ratings Drop Again, Draw 6.5 Million Viewers Across Nets. The highest peaks of rating were during the three presentations of Rihanna and Britney Spears". Billboard. Retrieved August 29, 2016.
- ^ "MTV Considers VMA Changes Because of Audience Shift". Billboard. August 30, 2016. Retrieved August 30, 2016.
- ^ "Beyonce, Adele Lead Nominees for 2016 MTV Video Music Awards". Billboard. Retrieved July 26, 2016.
- ^ "VMAs 2016: See the Full List of Winners". Billboard. August 30, 2016. Retrieved August 30, 2016.
- ^ "MTV Video Music Awards: List of Winners". The Hollywood Reporter. August 28, 2016. Retrieved August 31, 2016.