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Work from Home (song)

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This article is about the 2016 single. For the general concept, see Telecommuting.

"Work from Home"
Song

"Work from Home" is a song recorded by American girl group Fifth Harmony featuring singer Ty Dolla Sign. It was released on February 26, 2016 as the first single from the group's upcoming second studio album, 7/27 (2016).[2] "Work from Home" was written by Joshua Coleman, Jude Demorest, Da, Tyrone Griffin, Jr., Alexander Izquierdo and Brian Lee.

The song debuted at number 12 on the American Billboard Hot 100 with 88,000 downloads sold, and reached number 7 in its seventh week, becoming their highest charting single in the United States, surpassing their career peak with "Worth It", which peaked at number 12. "Work from Home" also became the first top-ten single in the United States by a girl group in nearly eight years, following the July 2008 peak of "When I Grow Up" by the The Pussycat Dolls at number nine.[3] Internationally, "Work from Home" performed strongly, topping the charts in New Zealand and the Netherlands and reaching the top ten in eighteen other countries. It also became their highest-charting single in many countries, including Australia, Canada, Germany and the United Kingdom. Since its release, the song has received six certifications, including gold in the United States and in the United Kingdom.

Background and release

"Work from Home" features a guest appearance from Ty Dolla Sign.

Fifth Harmony announced the song's title on February 24, 2016.[2] The song was originally titled "Work", but had to be re-titled "Work from Home" to avoid confusion with Rihanna's song of the same name, which was released a month prior.[4] The track premiered on February 26, 2016 on the Elvis Duran and the Morning Show.[2] It was serviced to contemporary hit radio in the United States on March 1, 2016.[5] While talking about how the collaboration with Ty Dolla Sign came together, group member Dinah Jane said:

I'm so happy he agreed to be on this with us. He's definitely one of my favorite artists. Especially after his song "Paranoid" I was like, "Guys, we gotta get this dude on our song," and he was a perfect fit for this song. The way he rides it and brings a different feel to the song. He brought it.

Reception

Critical reception

"Work from Home" received mostly positive reviews from critics. Carolyn Menyes of Music Times gave it a positive review, noting the "chilled out vibe" and the "chorus that cools down the song's momentum rather than pumping it up".[6] Nicolas-Tyrell Scott of Wizard Radio also gave a positive review, commenting on the production of the song which is "enough to make it sweet enough to want another listen".[7] Victor Carfi of Busterz shared similar sentiments, pointing out the "addictive chorus" and "urban beat that leaves us looking forward to what's to come".[8]

However, other critics were not so positive. Christopher Bohlsen of Renowned for Sound gave a negative review, saying that while vocal melodies in the verses were "satisfying", the chorus just "doesn’t sound interesting enough", calling it an "utterly standard pop song".[9] Other critics noticed that the song song had a 'strikingly similar melody' to Daniel Bedingfield's "Gotta Get Thru This".

Commercial performance

On the week of March 7, 2016, "Work from Home" debuted at number 12 on the U.S. Billboard Hot 100 with 88,000 downloads sold and 10 million U.S. streams in its first week, marking the group's highest debut and equaling its best rank for "Worth It", which rose to number 12 in August 2015.[10] The song is also Ty Dolla Sign's second top 40 entry on the Hot 100 and became the group's best selling debut week, surpassing "Boss", which debuted with 75,000 downloads in July 2014.[11] In its seventh week, the song peaked at number 7, becoming their first top 10 single , surpassing the peak of their previous hit "Worth It", which peaked at number 12 in 2015. It is also the first top ten single by a girl group in the United States since When I Grow Up by The Pussycat Dolls peaked at number 9 in 2008.[3]

In Canada, "Work from Home" debuted at number 18 on the Canadian Hot 100 after its first week of release.[12] It climbed to number 5 in the seventh week, becoming their first top 10 single in the country.[13] It also became the group's highest peaking single in Canada, surpassing the peak of its predecessor "Worth It", which peaked at number 12 in August 2015.[14]

In the UK, "Work from Home" debuted at number 23 on the UK Singles Chart after its first week of release.[15] It climbed to number 2 in the fifth week, becoming their second top five and highest peaking single in the country, surpassing the peak of its predecessor "Worth It", which peaked at number 3 in July 2015.[16]

In Australia, "Work from Home" debuted at number 39 on the ARIA Charts after its first week of release.[17] It climbed to number 3 in the fourth week, becoming their second top 10 and first top five single in the country.[18] Thus, it became the group's highest peaking single in Australia, surpassing "Worth It", which peaked at number 9 in August 2015.[19]

In New Zealand, "Work from Home" debuted at number 21 on the Official New Zealand Music Chart after its first week of release.[20] It climbed to number 2 in the fifth week, becoming the group's first top five single in the country.[21] "Work from Home" also became the group's highest peaking single in New Zealand, surpassing "Miss Movin' On", which peaked at number 27 in July 2013.[22] On April 15, 2016, it became their first number 1 single.[23]

In the Netherlands, "Work from Home" debuted at number 29 on the Dutch Top 40 after its first week of release. It climbed to number 4 in the fourth week, becoming their first top 10 single in the country. It also became the group's highest peaking single in the Netherlands, surpassing the peak of its predecessor "Worth It", which peaked at number 25 in August 2015. It peaked at number 1 on the Single Top 100 and the Dutch Top 40, becoming the group's first song to top both charts in the country.

Music video

The music video, directed by Director X, was released on February 26, 2016.[24] The video features the group in a construction site surrounded by shirtless men and wearing outfits inspired by construction equipment. The girls are seen participating in choreographed dance routines during the choruses and different construction activities during their individual solos.[4] The video earned the group their third Vevo certified award, reaching over 100 million views on March 31, 2016. As of April 2016, the video has surpassed over 200 million views.[25]

Synopsis

File:Fifth Harmony - Work from Home ft. Ty Dolla Sign Music Video.png
A screenshot of the music video, noted for displaying a more mature approach from the group's previous clips.

The video begins with a muscular man carrying a half-filled pack of cement with the song title and director's name in the label. As the man walks, Camila sings while resting her arm in a shovel. She then uses a cement mixer to drop cement on the construction area. Multiple workers are shown working around the area as well. As Camila makes her way towards a tractor, the verse switches to Normani, who is standing on a tractor shovel loader. Normani dances near the tractor, approaching an attractive male worker who is near the driver's seat of the vehicle. The worker lends Normani his hand to reach the steps of the door, with Normani performing a dance routine.

All the girls are now in front of the construction house, all performing in-sync dance choreography. Some of the dance routines include mimicking the visual to a jackhammer and using a driller. The men are momentarily distracted from working, due to the girls' beauty. Ally is seen inside the house with a hammer, singing seductively to the camera. She then approaches a male construction worker, turning him around by gently grabbing his shirt and flirting with him. As Ally walks away, the man stares at her, smiling. She performs more dance moves, when the camera pans to Dinah, who is standing next a wall. She makes her way towards another male worker, opening a blue-print map, and opening a measure tape, implying sexual connotation.[citation needed]

The scene shifts to Lauren, who is handling a blow torch. All the girls are then seen performing dance routines inside the hall of the house, with Lauren in the middle and two girls at each side of the staircase. Lauren then dismisses a male worker, implying she can handle the work herself. Different shots of the girls in previous scenes are shown, as well as Lauren and her male worker being flirty with each other.

The verse changes to Ty Dolla Sign, who is seen for the first time in the video. He enters while singing with a sledgehammer over his shoulders. Ty Dolla Sign is seen for the first time together with the girls, leaning against a wall, while the girls dance. The girls are now outside of the house, where night has approached, as each girl performs synchronized dance moves, with shots of the attractive men shown as well. The video ends with each girl making a pose, while facing the camera, a different ending to the girl's previous music videos.

Reception

The video received mostly positive reviews from music critics, with some critics noting the group's growth and maturity. In an article published by Idolator, Robbie Daw praised the video for reversing the patronizing role men have and notes the Madonna inspired video direction, saying the group "appears to now be in full control of their collective sexuality and wielding it as they choose, rather than relying on it solely to sell records." Carl Whilliott praised the group for establishing the video as "their own", commenting on how this style of video typically suits Ty Dolla Sign. He, however, criticizes the song for not receiving as much criticism as Rihanna's song of the same name.[26] Writing for AXS, Lucas Villa stated that the video had a more mature approach from the group's past single, "Worth It". He also notes the blend of "employment and pleasure" in the video.[27]

Live performances

The group performed the song for the first time on television on February 29, 2016, on a special After-Oscars episode on Live! with Kelly and Michael. Recreating the set of the music video and wearing the same costumes as it, the group performed the song on Jimmy Kimmel Live! on March 24, 2016. They also performed the song on April 7, 2016 on Alan Carr: Chatty Man.[28] The group is set to perform on The Ellen DeGeneres Show on April 29, becoming Fifth Harmony's third performance on the show since performing their single, "Sledgehammer", on December 2014.[29]

Charts

Chart (2016) Peak
position
Australia (ARIA)[30] 3
Austria (Ö3 Austria Top 40)[31] 17
Belgium Ultratop 50 (Flanders)[32] 6
Belgium Urban (Ultratop Flanders)[33] 3
Belgium (Ultratop 50 Wallonia)[34] 11
Canada (Canadian Hot 100)[35] 5
Canada CHR/Top 40 (Billboard)[36] 12
Canada Hot AC (Billboard)[37] 41
Croatia (Croatian Airplay Radio Chart)[38] 16
Czech Republic (Rádio – Top 100)ERROR in "Czech Republic". MISSING PARAMETERS: year. 41
Czech Republic (Singles Digitál Top 100)ERROR in "Czechdigital". MISSING PARAMETERS: year. 7
Denmark (Tracklisten)[39] 9
Europe (Euro Digital Songs)[40] 4
Finland (Suomen virallinen lista)[41] 11
France (SNEP)[42] 18
Germany (GfK)ERROR in "Germany". MISSING PARAMETERS: songid. 7
Invalid chart entered Hungarytop10 34
Ireland (IRMA)[43] 3
Israel (Media Forest)[44] 7
Italy (FIMI)[45] 20
Japan (Japan Hot 100) (Billboard)[46] 51
Latvia (Latvijas Top 40)[47] 11
Lebanon (Lebanese Top 20)[48] 5
Luxembourg Digital Songs (Billboard)[49] 8
Mexico Airplay (Billboard)[50] 16
Mexico Top 20 Inglés (Monitor Latino)[51] 15
Netherlands (Dutch Top 40)[52] 1
Netherlands (Single Top 100)[53] 1
New Zealand (Recorded Music NZ)[54] 1
Norway (VG-lista)[55] 6
Portugal Digital Songs (Billboard)[56] 5
Scotland (OCC)ERROR in "Scotland". The date format specified in "Scotland" is incorrect. Please enter the date in the YYYYMMDD or YYYY-MM-DD format.[57] 3
South Korea International Chart (Gaon)[58] 53
Slovakia (Rádio Top 100)ERROR in "Slovakia". MISSING PARAMETERS: year. 57
Slovakia (Singles Digitál Top 100)ERROR in "Slovakdigital". MISSING PARAMETERS: year. 7
Spain (PROMUSICAE)[59] 5
Sweden (Sverigetopplistan)[60] 8
Switzerland (Schweizer Hitparade)[61] 8
UK Hip Hop/R&B (OCC)ERROR in "UKrandb". The date format specified in "UKrandb" is incorrect. Please enter the date in the YYYYMMDD or YYYY-MM-DD format.[62] 1
UK Singles (OCC)[63] 2
US Billboard Hot 100[64] 7
US Adult Pop Airplay (Billboard)[65] 35
US Dance/Mix Show Airplay (Billboard)[66] 17
US Hot Dance Club Songs (Billboard)[67] 39
US Pop Airplay (Billboard)[68] 9
US Rhythmic (Billboard)[69] 9

Certifications

Region Certification Certified units/sales
Australia (ARIA)[70] Platinum 70,000‡
Canada (Music Canada)[71] Gold 40,000*
New Zealand (RMNZ)[72] Platinum 0*
Sweden (GLF)[73] Gold 20,000‡
United Kingdom (BPI)[74] Gold 400,000‡
United States (RIAA)[75] Gold 500,000‡

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
‡ Sales+streaming figures based on certification alone.

Release history

List of release dates, showing region, release format, and label
Region Date Format Label
United States[citation needed] February 26, 2016 (2016-02-26)
United Kingdom[citation needed]
Worldwide[citation needed]
United States March 1, 2016 (2016-03-01)
Epic

References

  1. ^ Menyes, Carolyn (March 25, 2016). "Fifth Harmony 'The Life' Review: Shimmery New Song Balances 'Work from Home'". Music Times. Retrieved March 27, 2016.
  2. ^ a b c Wass, Mike (February 24, 2016). "Fifth Harmony's New Single Is Reportedly Called "Work From Home" (And Drops Friday)". Idolator. Retrieved February 26, 2016.
  3. ^ a b "'Work' Week: Rihanna Tops Hot 100 for Seventh Week, Fifth Harmony Earns First Top 10 Hit". Billboard. Retrieved April 4, 2016.
  4. ^ a b Lynch, Joe (February 26, 2016). "Fifth Harmony Debuts 'Work From Home' Video, Talks Renaming Single to Avoid Rihanna Confusion". Billboard. Retrieved February 26, 2016.
  5. ^ a b "Top 40/M Future Releases". All Access Music Group. Retrieved February 26, 2016.
  6. ^ "Fifth Harmony 'Work from Home' Review: Girl Group Grows Up on Sexy New Single". Music Times.
  7. ^ "Review: Work From Home (feat. Ty Dolla $ign) - Fifth Harmony". Wizard Radio.
  8. ^ "Review: Fifth Harmony – Work From Home (feat. Ty Dolla $ign)". Busterz.
  9. ^ "Single Review: Fifth Harmony — 'Work from Home'".
  10. ^ Trust, Gary (March 7, 2016). "Rihanna Tops Hot 100 for Third Week, Kelly Clarkson Debuts in Top 10". Billboard. Retrieved March 8, 2016.
  11. ^ "US Girl Group Sensation Fifth Harmony Announce Debut UK Single 'BO$$' (December 7th)". Edge. Archived from the original on February 5, 2015. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  12. ^ "Canadian Music: Top 100 Songs Chart". Billboard. Retrieved March 5, 2016.
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  14. ^ "Fifth Harmony - Chart history". Billboard. Retrieved March 5, 2016.
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  21. ^ "NZ Top 40 Singles Chart (28 March 2016)". The Official NZ Music Charts.
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  23. ^ "NZ Top 40 Singles Chart". Recorded Music NZ. April 18, 2016. Retrieved April 15, 2016.
  24. ^ Carley, Brennan (February 26, 2016). "Camila Cabello Breaks Down Fifth Harmony's New Single, 'Work From Home'". Spin. Retrieved February 26, 2016.
  25. ^ FifthHarmonyVEVO (February 26, 2016), Fifth Harmony - Work from Home ft. Ty Dolla $ign, retrieved April 5, 2016
  26. ^ "Pop Perspective: Fifth Harmony's "Work From Home" Rated And Reviewed". Idolator.
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  28. ^ "Fifth Harmony 'Work' It On 'Kimmel,' Drop New Track 'The Life'". Billboard.
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  37. ^ "Chart Search". Billboard Canada Hot AC. Retrieved November 23, 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  38. ^ "Hrvatska Airplay Radio Chart - 7 ožujka 2016". HRT. April 15, 2016. Retrieved April 15, 2016. Archived from "the original". on 15 April 2016
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  47. ^ "Latvijas Top 40". Latvijas Radio. April 17, 2016. Retrieved April 17, 2016.
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  57. ^ ERROR in "Scotland". The date format specified in "Scotland" is incorrect. Please enter the date in the YYYYMMDD or YYYY-MM-DD format.
  58. ^ "Gaon Digital Chart – Week 16, 2016" (in Korean). Gaon. Retrieved April 22, 2016.
  59. ^ "Fifth Harmony feat. Ty Dolla $ign – Work from Home" Canciones Top 50. Retrieved March 15, 2016.
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  61. ^ "Fifth Harmony feat. Ty Dolla $ign – Work from Home". Swiss Singles Chart. Retrieved April 25, 2016.
  62. ^ ERROR in "UKrandb". The date format specified in "UKrandb" is incorrect. Please enter the date in the YYYYMMDD or YYYY-MM-DD format.
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  68. ^ "Fifth Harmony Chart History (Pop Songs)". Billboard. Retrieved April 19, 2016.
  69. ^ "Fifth Harmony Chart History (Rhythmic)". Billboard. Retrieved April 12, 2016.
  70. ^ Ryan, Gavin (April 9, 2016). "ARIA Singles: Lukas Graham '7 Years' No 1 for Eighth Week". Noise11. Retrieved April 9, 2016.
  71. ^ "Canadian single certifications – Fifth Harmony – Work From Home". Music Canada. Retrieved April 22, 2016.
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  73. ^ certweek IS REQUIRED FOR SWEDISH CERTIFICATIONS.
  74. ^ id MUST BE PROVIDED for UK CERTIFICATION.
  75. ^ "American single certifications – Fifth Harmony – Work from Home". Recording Industry Association of America. April 1, 2016. Retrieved April 1, 2016.
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