A book tour is a promotion for a newly published book in which the author tours a region to do bookselling, present to the media, and meet the people who would read the book. Three objectives of any presentation on a book tour are to entertain the audience, serve the interest of whichever institution is hosting the presentation, and to sell books in person at the presentation. Authors have a range of opinions about the effectiveness of book tours.
Higher profile writers sometimes do tours with an escort to help them manage interaction with the audience during presentations.
- Sambuchino, Chuck (9 November 2012). "How to Plan a Book Tour and Sell More Books". Writer's Digest.
- Gallaway, Matthew (10 April 2012). "Nine Writers and Publicists Tell All About Readings and Book Tours". The Awl.
- Cylinder, Carly (24 May 2016). "What It's Like to Be on a Book Tour". Huffington Post.
- Scalzi, John (20 April 2017). "10 things you don't know about authors on book tour". Los Angeles Times.
- Charney, Noah (17 October 2015). "The Not-Quite End of the Book Tour". The Atlantic.