Cereal Partners Worldwide

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Cereal Partners Worldwide S.A.

Company type	joint venture
Headquarters	Lausanne, Switzerland
Area served	Worldwide (Excluding U.S. and Canada)
Brands	Nestlé Shreddies Cheerios
Owners	Nestlé (50%) General Mills (50%)
Website	https://www.nestle-cereals.com/global/our-promises/about-cpw

Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1990 to produce breakfast cereals.^[1] The company is headquartered in Lausanne^[2], Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada, where General Mills markets the cereals directly).^[3]

History

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The company's cereals are sold under the Nestlé brand, although many originated from General Mills and some, such as Shredded Wheat and Shreddies, were once made by Nabisco. Some of CPW's products are sold under the Uncle Tobys brand in Australia and New Zealand. In 2022, the company started selling cereals under the General Mills brand but some cereal brands like Trix still continue to have the Nestlé brand.^[4]

Products

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Breakfast cereals produced by Cereal Partners include:

References

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^ Hughlett, Mike (2015-05-24). "General Mills, with Nestle, is trying to make cereal more popular overseas". www.startribune.com. Retrieved 2025-06-27.
^ "General Mills grooms Jeff Harmening as next CEO | Borderless". 2019-07-13. Archived from the original on 2019-07-13. Retrieved 2022-08-03.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
^ "Breakfast Cereals". Nestlé. Retrieved 2022-02-15.
^ Tribune, Mike Hughlett Star (24 May 2015). "General Mills, with Nestle, is trying to make cereal more popular overseas". Star Tribune. Retrieved 2023-02-16.

External links

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Cereal Partners UK Archived 2009-02-12 at the Wayback Machine
Nestlé Cereals website on Cereal Partners

v t e General Mills
Historical figures	Cadwallader C. Washburn John Crosby Charles Alfred Pillsbury James Ford Bell William de la Barre Adelaide Hawley Cumming Marjorie Husted
Cereals	Boo-Berry Cheerios Honey Nut Cheerios Chex Cinnamon Toast Crunch Cocoa Puffs Cookie Crisp Fiber One (Fibre One) Count Chocula Franken-Berry French Toast Crunch Golden Grahams Kaboom Kix Lucky Charms Nesquik Oatmeal Crisp Reese's Puffs Total Trix Wheaties
Brands	Betty Crocker Old El Paso Progresso Totino's Wanchai Ferry
Pillsbury	Jus-Rol Pillsbury Toaster Strudel
Snacks	Bugles Chex Mix Dunkaroos Fruit by the Foot Fruit Gushers Fruit Roll-Ups Gardetto's Nature Valley
Dairy	Go-Gurt Häagen-Dazs Liberté Yoplait
Baking	Betty Crocker Bisquick
Natural & organic	Annie's Homegrown Cascadian Farms Lärabar
Former	Colombo Yogurt Hamburger Helper Pet, Inc. Squeezit
Other	Betty Crocker Kitchens Cereal Partners Worldwide The General Mills Radio Adventure Theater Mill City Museum Great Mill Disaster Pillsbury Bake-Off Pillsbury Doughboy
Key innovations	DSV Alvin Hazard analysis and critical control points Project Strato-Lab Skyhook balloon Space food
Food portal

Nestlé

Divisions

Nestlé Purina PetCare Nestlé Waters Nestlé Wyeth Nutrition
Divested	BlueTriton Brands (Nestlé Waters North America)

Subsidiaries

Joint ventures

Cereal Partners Worldwide Froneri
Dissolved	Beverage Partners Worldwide Nestlé Toll House Café

Other assets

Lactalis-Nestlé Fresh Products (50%)
L'Oréal (30.3%)
Malher (100%)
Osem (100%)
Hsu Fu Chi (60%)
Yinlu Foods (60%)

Brands

Appliances	BabyNes Dolce Gusto Nespresso Special.T SICAL
Baby nutrition	BabyNes Bear Brand Cerelac Gerber Nido
Baking	Toll House cookies
Bottled water	Contrex Acqua Panna Perrier Princes Gate Pure Life S.Pellegrino Vittel
Cereals	Cheerios¹ Chocapic Cinnamon Toast Crunch¹ Cookie Crisp¹ Corn Flakes Fitness Golden Grahams¹ Golden Nuggets Lion Cereal Lucky Charms¹ Milo Cereal Nesquik (cereal)⁶ Trix¹ Shreddies⁷ Shredded Wheat⁷
Chocolate and desserts	Abuelita Aero Aero Biscuits After Eight Allen's Bar One Bertie Beetle Big Turk Blue Riband Black Magic Bono Breakaway Cailler Caramac Carlos V Cheekies Chokito Coffee Crisp Crisp Crunch¹² Drifter Fox's Garoto Goobers Kit Kat³ Kit Kats in Japan Kohler Life Savers¹⁴ Lion Mackintosh's Toffee Matchmakers Menier Chocolate Milkybar Milo Mirage Munchies Negresco Nestlé Milk Chocolate Passatempo Peppermint Crisp Perugina Polo Quality Street Red Ripperz Rolo³ Rowntree's Rowntree's Fruit Gums Rowntree's Fruit Pastilles Sin Parar Smarties⁴ Svitoch TEX Walnut Whip White Knight Yorkie Zvečevo
Coffee and beverages	Abuelita Alpine⁸ Acticor BabyNes Blue Bottle Coffee Boost Carnation^8,9 Caro Chameleon Cold-Brew Chuckie Coffee-Mate Dolce Gusto Huesitos Klim La Lechera Menier Milo cocoa Nescafé Nescafé Azera Nescafé Gold Nescau Nesfruta Nespresso Nesquik Nestea Ovaltine⁴ Ricoré Seattle's Best Coffee Starbucks ¹³ Supligen Sweet Leaf Zoégas
Dairy products	Alpine⁸ Bear Brand^10,11 Carnation^8,9 Coffee-Mate La Lechera Nesquik
Ice cream	D'Onofrio Drumstick¹⁵ Eskimo Pie¹⁵ Fab Frosty Paws¹⁵ Häagen-Dazs^2,15 Hjem-IS Ice Screamers Kit Kat¹⁵ Maxibon Mövenpick Parlour Savory Smarties
Prepared and packaged food and snacks	Buitoni California Pizza Kitchen DiGiorno Herta Hot Pockets Lean Cuisine Libby's Lean Pockets Maggi Stouffer's Thomy Tombstone Uncle Tobys Wagner Winiary Yinlu Foods
Purina PetCare	Alpo Bakers Complete Beggin' Strips Beneful Bonio Dog Chow Fancy Feast Felix Friskies Frosty Paws ONE Winalot
Uncle Tobys	Cheerios¹ PLUS Weeties
Former brands and subsidiaries	Alcon Alfasigma Animal Bar Arrowhead Butterfinger Baby Ruth Chocolate Surpresa Deer Park Dreyer's¹⁵ Enviga Gale's Galderma Laboratories Cetaphil Epiduo Restylane Hoadley's Ice Mountain Jenny Craig Libby's Ozarka Peter's Chocolate Poland Spring Polly Waffle PowerBar Powwow Water Rowntree Mackintosh Violet Crumble Wonder Ball Zephyrhills

People

¹ Brand owned by General Mills; Produced by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. ² Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. ³ U.S. production rights owned by The Hershey Company. ⁴ U.S. rights and production owned by the Smarties Candy Company with a different product. ⁵ U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. ⁶ Produced by Cereal Partners, branded as Nestlé. ⁷ Brand owned by Post Foods; Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. ⁸ Philippine production rights owned by Alaska Milk Corporation. ⁹ Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. ¹⁰ Used only in Indonesia, Thailand, and Cambodia. ¹¹ Used only in the Philippines. ¹² U.S. production rights owned by the Ferrara Candy Company. ¹³ NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. ¹⁴ Brand owned by Mars, sold by Nestlé in Canada. ¹⁵ Produced by Froneri in the U.S. since 2020.

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