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Crazy Aaronʼs

From Wikipedia, the free encyclopedia
Crazy Aaronʼs
Native name
Crazy Aaron’s
Company typePrivate
IndustryToy
Founded1998
FounderAaron Muderick
Headquarters,
Area served
Worldwide
Websitecrazyaarons.com

Crazy Aaronʼs is a private American toy company best known for manufacturing Thinking Putty and a range of other toy compounds.[1] Founded in 1998 by Aaron Muderick, the company operates from its headquarters in Norristown, Pennsylvania, and serves a global market.[1]

History

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Crazy Aaron's was founded in 1998 by Aaron Muderick, a former software engineer who began experimenting with putty as a creative pastime.[2][3] Initially producing small batches of putty by hand, Muderick transformed his hobby into a full-scale business, eventually launching Thinking Putty as the company’s flagship product.[4]

In 2018, the company relocated to a larger facility that houses its global headquarters, manufacturing plant, and offices in Norristown, Pennsylvania.[5] A year later, in 2019, Crazy Aaron’s expanded its product portfolio by acquiring Land of Dough, a brand offering eco-friendly play dough made from sustainable materials.[6]

In 2023, to commemorate its 25th anniversary, Crazy Aaron’s introduced a new product line called Slime Charmers, featuring compounds with various textures.[7] The following year, in 2024, the company announced a strategic partnership with Kroeger Canada to strengthen its presence in the Canadian market.[8]

Reception

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Crazy Aaron’s products were initially designed as stress-relief tools for adults.[9] Over time, the brand gained popularity as a children’s toy and became widely used in sensory therapy.[10] The tactile and interactive qualities of Thinking Putty have contributed to its appeal among both educators and therapists.[10]

Awards and recognition

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Crazy Aaron's has received several industry accolades for innovation and educational value, including:

  • Creative Play of the Year (2022)[11]
  • Mom’s Choice Awards (2024)[12]

References

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  1. ^ a b Blatt Press, Jessica (28 May 2020). "Crazy Aaron's Thinking Putty". thephiladelphiacitizen.org. Retrieved 23 April 2025.
  2. ^ Richards, Ryan (23 September 2022). "Narberth's 'Crazy' Aaron Muderick makes impression with designer toy". mainlinemedianews.com. Retrieved 23 April 2025.
  3. ^ Donna, Rovins (7 March 2022). "Founder of Crazy Aaron's named executive chairman of The Toy Association". pottsmerc.com. Retrieved 23 April 2025.
  4. ^ Weinstein, Bruce (4 March 2019). "The Inventor Of This Ultra-Cool Office Toy Will Show You How To Hire Loyal People". forbes.com. Retrieved 23 April 2025.
  5. ^ George, John (27 May 2020). "Montco toy maker comes back from coronavirus closure, shifts to making hand sanitizer". bizjournals.com. Retrieved 23 April 2025.
  6. ^ "Crazy Aaron's Land of Dough Now Found on Target Shelves". thetoyinsider.com. 8 September 2023. Retrieved 23 April 2025.
  7. ^ Zahn, James. "Crazy Aaron's Celebrates 25 Years of Fun". toybook.com. Retrieved 23 April 2025.
  8. ^ "Crazy Aaron's Collaborates with Kroeger's Inc. to Expand Canadian Presence!". supplychaingamechanger.com. 4 June 2024. Retrieved 23 April 2025.
  9. ^ Whitten, Sarah (4 August 2020). "From impulse purchase to scented stress relief: How Crazy Aaron's Thinking Putty is surviving the pandemic". cnbc.com. Retrieved 23 April 2025.
  10. ^ a b Reid, Creager. "Nutty About Putty". inventorsdigest.com. Retrieved 23 April 2025.
  11. ^ "2022 Creative Play of the Year". supplychaingamechanger.com. Retrieved 23 April 2025.
  12. ^ Hagstrom, Robert (23 September 2021). "Narberth's Crazy Aaron's Putty World wins company award for Phantoms Putty". mainlinemedianews.com. Retrieved 23 April 2025.
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