DigiDirect
| Company type | Private |
|---|---|
| Founded | 2006 |
| Founder | Shant Kradjian |
Key people | Shant Kradjian (Chairman and CEO) |
| Subsidiaries |
|
| Website | digidirect |
The DigiDirect Group is an Australian company. It owns the consumer electronics retail chain DigiDirect, online book retailers Booktopia and Angus & Robertson, library supplier James Bennett and computer hardware retailer Mwave.
History
[edit]DigiDirect was founded in 2006 by Shant Kradjian as an online camera equipment business.[1][2] The first DigiDirect store was opened in Westfield Bondi Junction.[3] By 2016, the company had stores in Victoria, New South Wales and Queensland. In August 2016, DigiDirect opened its seventh store and entered the Western Australian market after acquiring a camera store in Cannington.[4]
DigiDirect was fined $39,240 in June 2021 by the Australian Competition and Consumer Commission for three alleged instances of misleading advertising in 2020.[5]
In February 2024, DigiDirect launched DigiMarket, an online third-party marketplace.[6] In August 2024, DigiDirect acquired online book retailer Booktopia after the company went into administration in July. The acquisition also included the Angus & Robertson and Co-Op Bookshop brands and about $14 million in inventory.[7] In September 2024, over 304,000 DigiDirect customer records were leaked online after a cybersecurity breach.[8]
In May 2025, DigiDirect purchased library supplier James Bennett from US company Baker & Taylor.[9] The following month, it acquired computer hardware retailer Mwave after it went into voluntary administration.[10]
References
[edit]- ^ Adams, David (20 August 2024). "Why digiDirect's owner bought Booktopia from administration". SmartCompany. Retrieved 16 June 2025.
- ^ Yun, Jessica (15 September 2024). "'Don't want the limelight': Who is Booktopia's low-profile new boss?". The Sydney Morning Herald. Retrieved 16 June 2025.
- ^ Bencic, Emily (17 August 2023). "digiDirect launches major sale to mark milestone birthday". Appliance Retailer. Retrieved 16 June 2025.
- ^ Bencic, Emily (10 August 2016). "DigiDIRECT acquires liquidated Camera House". Appliance Retailer. Retrieved 16 June 2025.
- ^ Bencic, Emily (15 June 2021). "digiDirect pays $39k penalty for misleading sales promotions". Appliance Retailer. Retrieved 16 June 2025.
- ^ Bencic, Emily (6 February 2024). "digiDirect expands product offering with new marketplace". Appliance Retailer. Retrieved 16 June 2025.
- ^ Stein, Lucia; Terzon, Emilia (19 August 2024). "Booktopia commences trade again after being bought by online electronics store". ABC News. Retrieved 16 June 2025.
- ^ Croft, Daniel (30 September 2024). "304k customer records allegedly stolen from Australian camera and electronics store". cyberdaily.au. Retrieved 16 June 2025.
- ^ Catterson, Rosalea (20 May 2025). "digiDirect Group Makes Strategic Acquisition". Power Retail. Retrieved 16 June 2025.
- ^ Mallis, Athina. "UPDATED: MWave acquired by Digidirect, as parent company goes into voluntary administration". www.crn.com.au. Retrieved 16 June 2025.