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DirtFish

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DirtFish
Company typePrivate
IndustrySports
Founded2009; 16 years ago (2009)
FounderSteve Rimmer
Headquarters
Snoqualmie, Washington
,
U.S.
Area served
Motorsport and automotive
BrandseWRC-results.com
Websitedirtfish.com

DirtFish is an American rally driver training school and media company based in Snoqualmie, Washington. Its media arm is notable for reporting on rallying championships around the world, including the World Rally Championship, European Rally Championship and American Rally Association. The school also houses the car collection of its owner and founder, Steve Rimmer.

Rally school

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Global Rallycross event at the Dirtfish rally school

The school was established in 2009 in Washington state, USA in the disused grounds of a former lumber mill. Learners use Subaru BRZ and Impreza WRX STI cars on 27 miles of asphalt, gravel and mud surface roads. It features as the training school in the Colin McRae Rally and Dirt franchise of video game driving simulators. The site also has a conference centre for corporate hire named after world rally champion Colin McRae.[1][2][3][4]

The abandoned Weyerhaeuser lumber mill at the DirtFish complex

The site has also had a connection with Travis Pastrana, and held rounds of the Global Rallycross series as well as American format RallyCross events.[5][6] It has also featured in video, film and TV, with commercials being filmed for T-Mobile at the rally school, while the site also featured as the police station in the Twin Peaks TV series and film which continues to attract fans of the show.[7][8]

Dirtfish media

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Cones marking out a road course at the DirtFish Rally School

DirtFish expanded operations into media ahead of the 2020 World Rally Championship season.[9] Colin Clark, who had been a reporter for World Rally Radio and WRC All Live, joined the digital only venture for its launch, and the company announced a sponsorship deal with reigning 2019 WRC champion, Ott Tänak.[10][11] David Evans, formerly rallying editor of Autosport and Motorsport News, joined the company within a few weeks.[12]

In February 2022, the online rally results service ewrc-results.com became unavailable to access, citing financial circumstances hindering the website's viability.[13] In a deal brokered by former Hyundai Team Principal, Andrea Adamo, DirtFish became a sponsor of EWRC which enabled the site to remain operational.[14]

In 2024, the company acquired the rights to the media archive of Barry Hinchliffe Productions (BHP), covering international rallying events from the 1970s and 1980s. British TV presenter Steve Rider, who was both involved in the productions and the seller of the archive, made the public announcement in a video for Dirtfish media.[15][16][17]

Alongside text news and feature articles on the company's website, the media output also includes a podcast called SPIN, The Rally Pod, featuring Clark, Evans and former Toyota Team Principal George Donaldson. The same personnel also live stream and report direct from WRC events.[18]

Women in motorsport

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A Women in Motorsport summit was held at the Dirtfish complex for the first time in 2022 to coincide with International Women's Day and has been held annually since. In 2025, the summit moved to a larger venue in Tacoma to accommodate 350 on-site guests whilst live-streaming the event online to 400,000 viewers. Speakers have included Michèle Mouton, Pernilla Solberg, Emma Gilmour, Claire Williams and Becs Williams, with the Fédération Internationale de l'Automobile noting the significance of the event and regularly sending officials.[19][20][21]

In 2025, a Dirtfish Women in Motorsport Driver Program was launched with two drivers receiving support in their motorsport activities: Michele Abbate, a circuit racer in the Americas, and Aoife Raftery, a rally driver competing in the European Rally Championship.[22][23]

Car collection

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The owner of Dirtfish, Steve Rimmer, owns a large quantity of sports, classic and rally cars; some of which are based at the Dirtfish school with others being based in the United Kingdom. These include Group B WRC competition cars such as Lancia 037, Audi Quattro and Peugeot 205 GTI T16 and a rare Citroen BX 4TC.[24][25] The collection has been on display at the LeMay Car Musuem in Tacoma who called it 'the most iconic amazing collection of rally cars, maybe in the entire world'.[26] The cars regularly make appearances in enthusiast media, and at events such as Goodwood Festival of Speed and Pebble Beach Concours.[27][28][29]

References

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  1. ^ Carroll, Rory (2024-03-11). "Dirtfish Rally School Was The Most Fun I've Ever Had Driving". Jalopnik. Retrieved 2025-06-21.
  2. ^ "DirtFish Rally School | Partnerships | Subaru". Subaru Cars, Sedans, SUVs | Subaru of America. Retrieved 2025-06-21.
  3. ^ "DirtFish - Snoqualmie, WA - Wedding Venue". Eventective. Retrieved 2025-06-21.
  4. ^ Sherman, Harvey (2023-01-24). "Dirt Fish Rally Cars". Supercars.net. Retrieved 2025-06-22.
  5. ^ "DirtFish Rally School". GRC. 2013-04-11. Retrieved 2025-06-21.
  6. ^ "Rallycross Fest 2024". Northwest Rally Association. 2024-07-26. Retrieved 2025-06-21.
  7. ^ Wert, Trevor (2016-03-21). "T Mobile films "Unboxing" commercial at DirtFish". DirtFish. Retrieved 2025-06-21.
  8. ^ Wright, Steve (2017-09-25). "DirtFish's Trevor Wert on the school's inclusion in DiRT 4, ties to Twin Peaks". Stevivor. Retrieved 2025-06-21.
  9. ^ Media, DirtFish (2020-01-18). "Welcome to DirtFish - Rallying's new home". DirtFish. Retrieved 2025-06-21.
  10. ^ Anthony, Jason (2020-01-30). "Voice of... Dirtfish? - World Rally Blog". www.worldrallyblog.com. Retrieved 2025-06-21.
  11. ^ Kivi, Alver (2020-01-14). "Ott Tänaku uus sponsor on DirtFish". Saaremaa Spordisõber. Retrieved 2025-06-21.
  12. ^ Evans, David (2020-02-03). "David Evans: Why I've joined DirtFish". DirtFish. Retrieved 2025-06-21.
  13. ^ "Ezért szűnhet meg az eWRC-results | RallyFeeling.hu" (in Hungarian). 2022-02-21. Retrieved 2025-06-21.
  14. ^ "DirtFish и eWRC ще си партнират в отразяването на рали спорта - BG Rally HD" (in Bulgarian). 2022-05-18. Retrieved 2025-06-21.
  15. ^ RPM (2024-02-01). "RPM & DirtFish". My Site. Retrieved 2025-06-22.
  16. ^ Magazine, RallySport (2024-05-08). "Famed rallying film archive finds new home". RallySport Magazine. Retrieved 2025-06-22.
  17. ^ DirtFish (2024-05-08). AMAZING Rally Archive Comes To Life! 📽️. Retrieved 2025-06-22 – via YouTube.
  18. ^ dirtfishrally - Twitch. Retrieved 2025-06-21 – via www.twitch.tv.
  19. ^ Ruck, Vanessa (2024-03-02). "DirtFish: Wim Summit is Go!". The Girl On A Bike. Retrieved 2025-06-22.
  20. ^ Scherr, Elana (24 March 2024). "Michèle Mouton, Joyrides, and Fire-Resistant Underpants at the 2024 Dirtfish Women in Motorsports Summit". Car and Driver.
  21. ^ "FIA PANELLISTS URGE YOUNG WOMEN TO FOLLOW THEIR DREAMS AT DIRTFISH WOMEN IN MOTORSPORT SUMMIT". Federation Internationale de l'Automobile. 2025-05-29. Retrieved 2025-06-22.
  22. ^ "Aoife Raftery Among Two Drivers Selected Globally for Inaugural DirtFish 2025 Women in Motorsport Programme". Irish Motor Sports News. 2025-03-07. Retrieved 2025-06-22.
  23. ^ "DirtFish Launches Women in Motorsport Driver Program". Performance Racing Industry. Retrieved 2025-06-22.
  24. ^ "Rally Car Heaven! Private Collection Tour / DirtFish". Avants. 2020-02-03. Retrieved 2025-06-22.
  25. ^ Rivers, Stephen (2021-12-28). "You Won't Believe the Cars That the Owner of Dirtfish Rally Has in His Collection". autoevolution. Retrieved 2025-06-22.
  26. ^ LeMay - America's Car Museum (2025-03-18). New Exhibit: DirtFish Rally Cars at LeMay - America's Car Museum | Master Collector Series. Retrieved 2025-06-22 – via YouTube.
  27. ^ "Goodwood Festival of Speed 2023 - Group B Rally Cars". Simon Raeburn-Ward. Retrieved 2025-06-22.
  28. ^ "Goodwood FOS 2018". www.bgmsport.com. Retrieved 2025-06-22.
  29. ^ jaijo (2024-08-08). "Everrati reveals first customer commissioned Porsche 964 RSR homage". Everrati™ - Electrifying Icons. Retrieved 2025-06-22.
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