Draft:ADAY LTD
Submission declined on 9 June 2025 by KylieTastic (talk).
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ADAY LTD is a British fashion and e-commerce company that designs and sells minimalist clothing. The company is registered in the United Kingdom and primarily operates in the United States through a direct-to-consumer model.
Overview
[edit]ADAY focuses on a minimalist wardrobe concept, offering versatile garments made from technical fabrics that emphasize durability and wrinkle resistance. The brand has positioned itself within the slow fashion movement.[1][2]
History
[edit]ADAY LTD was incorporated on 6 April 2018 in the United Kingdom with company number 11295423, and is registered in Bournemouth, England.
Operations
[edit]ADAY operates primarily through its e-commerce platform, targeting customers in the United States and the United Kingdom. Its products are marketed as suitable for everyday wear, travel, and work environments.[1]
Funding
[edit]In 2020, ADAY secured $8.5 million in a Series A funding round led by Downing Ventures and H&M CO:LAB, bringing its total funding to over $10 million.[1][2]
See also
[edit]References
[edit]- ^ a b c Wilson, Alexandra (20 February 2020). "Sustainable, Slow Fashion Startup ADAY Raises $8.5 Million To Simplify Your Wardrobe". Forbes. Retrieved 9 June 2025.
- ^ a b Titcomb, James (16 February 2020). "Clothing start-up ADAY raises $8m as founders target shake-up". The Telegraph. Retrieved 9 June 2025. [dead link]
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