Draft:Adcetera

Adcetera
Industry	Advertising, Marketing, Creative Design, Digital Marketing
Founded	1982
Founder	Kristy Sexton
Area served	Worldwide
Key people	Agency Leads
Number of employees	50 - 100
Website	Adcetera.com

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Last edited by Matteroffact050 (talk | contribs) 0 seconds ago. (Update)

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Comment: Moved from the mainspace. Wow, is this ever extremely promotional. Sourced to company homepages and YouTube videos, this is borderline {{G11}}-able. Please respond to the WP:PAID notice on your user talk page prior to continuing to edit. Thanks, Bobby Cohn (talk) 19:17, 31 March 2025 (UTC)

Adcetera is an international advertising agency headquartered in Houston, Texas, with offices in The Woodlands, Texas, and Chicago, Illinois. Founded by Kristy Sexton, the agency provides advertising and marketing services to clients in a variety of industries, including technology, health care, energy, and finance. The agency has been recognized as a leading woman-owned business in the Houston area for decades by the Houston Business Journal.^[1]

History

Adcetera was founded in a garage in Houston, Texas, in 1982 by Kristy Sexton, an industrial design graduate from The Ohio State University. She continues to solely own and operate Adcetera as an independent digital marketing and advertising agency with more than 100 employees around the world.

With more than 40 years of experience, Adcetera has transformed from a local graphic design firm into a globally recognized full-service, integrated marketing and advertising agency offering branding, creative services, content strategy, digital marketing, and media services.^[2]

In the early 1980s, Adcetera acquired its first major client, Sysco, working together for decades, developing marketing publications (such as Sysco Today and Sysco Foodie) for the sales teams, as well as developing marketing materials for Sysco's presence at the National Restaurant Association.^[3]

In the 1990s, Adcetera began working with HP, performing creative, retail, and digital marketing services for both consumer and commercial product groups, which continued until HP and HPE split in 2015. Adcetera continues to work with both brands, most recently developing retail and etail experiences for HP while helping HPE with their HPE Discover keynote experience at the Las Vegas Sphere.^[4]

In the early 2000s, Adcetera began working with American General, which continued through its acquisition by AIG in 2001, including the AIG Life & Retirement rebrand. Adcetera continues working with Corebridge Financial, formerly AIG Life & Retirement, by providing web support, digital marketing, digital and social media marketing, and motion services.

In 2023, Adcetera began working with Fracht Group, creating the award-winning "We Heart Freight" campaign, as well as partnering with Roborock to create the award-winning "Beyond Limits" video and social media campaign introducing Roborock cleaning capabilities to the U.S. market in a lighthearted way.^[5]^[6]

Through its 40+ year history, the agency's brand has evolved from Adcetera Design Studio, Inc. to Adcetera. The agency has moved offices and opened new locations to accommodate its growth and the expansion of its service lines, eventually establishing its headquarters in Midtown Houston in 2009—and has since opened locations in The Woodlands and Chicago.^[7]

Recent Achievements

2025 Telly Awards

Silver Winner: General Brand Regional TV^[8]
Bronze Winner: Brand Partnership^[9]
Bronze Winner: Social Video Series^[10]

2025 Communicator Awards

Award of Excellence (Roborock "Beyond Limits")^[11]
Award of Excellence (Fracht x Inter Miami CF Partnership)^[12]

2025 thenetworkone Indie Awards

Bronze: Best Creative Audiovisual & Digital^[13]

2025 Built In Awards

Best Places to Work^[14]

2024 Davey Awards

Gold: Corporate Image^[15]
Silver: Products and Services^[16]

2023 Search Engine Land Awards

Small Agency of the Year PPC^[17]

2023 Acquia Engage Awards

Stallion Infrastructure Services Website^[18]

2021 Acquia Engage Awards

Loomis Armored Website^[19]

Community Service

Adcetera has provided charitable services to local and international non-profit organizations in Houston, The Woodlands, and Chicago. This includes working with the Houston Food Bank, providing creative services for Ink the Pink of Health, and donating to Gulf Coast Regional Blood Center.^[20] The agency has also participated in advertising and marketing industry events, including hosting Portfolio Night to support emerging creative professionals.^[21] The agency is involved with advertising industry organizations, including the American Advertising Federation (AAF) and the American Marketing Association (AMA).

References

[1] Largest Houston-Area Women-Owned Businesses

[2] Globally recognized leader in creative services

[3] Adcetera as Sysco's long-time marketing agency

[4] HPE at the Las Vegas Sphere

[5] We Heart Freight Campaign Award

[6] Award-Winning Beyond Limits Campaign

[7] Office opens in The Woodlands

[8] 2025 Telly Award, General Brand Regional TV

[9] 2025 Telly Award, Brand Partnership

[10] 2025 Telly Award, Social Video Series

[11] 2025 Communicator Award "Beyond Limits"

[12] 2025 Communicator Award "Fracht x Inter Miami CF"

[13] 2025 Best Creative Audiovisual & Digital

[14] 2025 Best Places to Work

[15] Fracht "We Heart Freight" Campaign

[16] Roborock "Cleaning Beyond Limits" Campaign

[17] 2023 Search Engine Land Awards

[18] 2023 Acquia Engage Awards

[19] 2021 Acquia Engage Awards

[20] In the Pink of Health

[21] Portfolio Night

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