Draft:Balance of Nature
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Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. AlaynaLopez0420 (talk) 16:23, 28 May 2025 (UTC)
Balance of Nature is a dietary supplement company based in St. George, Utah, specializing in whole-food supplements derived from fruits, vegetables, and spices. Founded in 1997 by chiropractor Dr. Douglas Howard, the company operates under Evig LLC.[1][2]
History
[edit]Balance of Nature was founded in 1997 by Dr. Douglas Howard, a chiropractor with a background in nutrition science.[3]
In the early 1990s, while working in Russia, Dr. Howard observed the health disparities caused by limited access to fresh produce. He noted that individuals who could afford fruits and vegetables maintained better health compared to those who could not. This experience highlighted for him the critical role of nutrition in overall health.[3]
Upon returning to the United States, Dr. Howard focused his research on phytonutrition—the study of phytochemicals found in plants—and their impact on human health. He developed a method to preserve the nutritional value of whole fruits and vegetables through freeze-drying, leading to the creation of the company's flagship product line, Fruits & Veggies.[3][4]
In 2006, leadership of the company transitioned to Dr. Howard's son, Lex Howard, who became the Chief Executive Officer.[4]
Products
[edit]Balance of Nature offers three primary supplements:
- Fruits & Veggies: A combination of two separate supplements made from whole fruits and vegetables.
Fruits include: Aloe Vera Leaf, Apple, Banana, Wild Blueberry, Sweet Cherry, Cranberry, Grape, Grapefruit, Lemon, Mango, Orange, Papaya, Pineapple, Raspberry, Strawberry, and Tomato.[5]
Vegetables include: Broccoli, Red Cabbage, Carrot, Cauliflower, Cayenne Pepper, Celery, Garlic, Kale, Red Onion, Shiitake Mushroom, Soybean, Spinach, Sweet Potato, Wheatgrass, and Zucchini.[5]
- Fiber & Spice: A supplement containing Whole Psyllium Husk, Flax Seed, Whole Apple, Monkfruit, Allspice, Cardamom, Cinnamon, Clove, Coriander, Cumin, Fennel, Fenugreek, Ginger, Mustard Seed, Nutmeg, and Turmeric.[5]
These supplements are available individually or as part of the "Whole Health System." The manufacturing process involves freeze-drying the ingredients, testing for quality, grinding into powder, encapsulating, and packaging. The capsules are plant-based and free from synthetic additives.[5][6]
Manufacturing process
[edit]The company's production process involves:
- Freeze-drying whole fruits and vegetables to remove moisture.[6]
- Testing dried ingredients for color, smell, and taste.[6]
- Grinding ingredients into a fine powder.[6]
- Encapsulating the powder in plant-based hypromellose capsules.[6]
- Polishing, counting, bottling, sealing, and labeling the capsules.[6]
- Shipping the final product directly to customers.[6]
Publicity and partnerships
[edit]Balance of Nature has engaged in various marketing and sponsorship activities. The company has been featured on programs such as That Kevin Show and Sid and Friends, with appearances by Dr. Howard.[7] They have partnered with public figures, including a paid endorsement deal with Kathie Lee Gifford. Unpaid testimonials have come from individuals like Phil Simms and Dr. Gerard Creedon.[7]
The company has also sponsored events like the Black Desert Golf Tournament and local Fourth of July celebrations. Additionally, Balance of Nature collaborates with the nonprofit organization United We Pledge, supporting patriotic initiatives.[8][9]
Legal and Regulatory History
[edit]In February 2019, the U.S. Food and Drug Administration (FDA) inspected Balance of Nature's manufacturing facility operated by Evig LLC in St. George, Utah. During the inspection, the FDA reviewed product labels, promotional materials, the company website, and its YouTube channel. The agency issued a warning letter citing violations of the Federal Food, Drug, and Cosmetic Act. These violations included marketing dietary supplements with unapproved claims that they could diagnose, treat, or cure diseases.[10]
In response to the inspection and subsequent warning, the company temporarily halted production and initiated internal reforms. These included updating product labels, revising website content, and establishing a legal review process to ensure future marketing compliance.[11]
In a separate case, on June 23, 2023, a California court entered judgment against Evig LLC following a lawsuit brought by several county district attorneys. The lawsuit alleged that the company had deceptively advertised its Balance of Nature products, including claims that the supplements provided the "nutritional equivalent of over 5 servings of fruits per dose" and were marketed toward individuals with serious medical conditions such as diabetes, arthritis, and cancer.
As part of the settlement, Evig was ordered to pay $850,000 in civil penalties and $250,000 in consumer restitution, totaling $1.1 million. California consumers who purchased Balance of Nature Fruits, Veggies, or Fiber & Spice supplements within the previous six years are eligible for compensation, even without proof of purchase.[12]
Philosophy
[edit]Balance of Nature promotes the concept of the "Triad of Health," which posits that optimal health encompasses physical, spiritual, and chemical well-being. This philosophy underpins the company's approach to health and wellness.[13]
Health coaching
[edit]The company offers a complimentary health coaching program for recurring subscribers. Participants work with health coaches to set and achieve personal health goals aligned with the Triad of Health philosophy. This initiative was briefly operated as a separate entity called Delta Health but has since been reintegrated into Balance of Nature.[13]
References
[edit]- ^ "Balance of Nature Supplement Review 2025". Good Housekeeping. Good Housekeeping. Retrieved 2025-05-28.
- ^ "Balance of Nature". ksfo.com. Retrieved 2025-05-28.
- ^ a b c St. George News (23 September 2020). "Balance of Nature's "Made in Southern Utah" Feature". St George Utah. Retrieved 2025-05-28.
- ^ a b "Balance of Nature Announces Partnership Extension with Leading College Sports Brands". PR Newswire. PR Newswire. Retrieved 2025-05-28.
- ^ a b c d "Balance of Nature Products". Balance of Nature. Retrieved 2025-05-28.
- ^ a b c d e f g "Manufacturing Process". Balance of Nature. Retrieved 2025-05-28.
- ^ a b "Balance of Nature Commercial Spots (Phil Simms, Kathy Lee Gifford, Dr. Creedon)". ispot.tv. Retrieved 2025-05-28.
- ^ "United We Pledge – Patriotic Events Sponsored by Balance of Nature". Retrieved 2025-05-28.
- ^ "Big Betsy Flag Event Sponsored by Balance of Nature". United We Pledge. Retrieved 2025-05-28.
- ^ "FDA Warning Letter to Evig LLC". U.S. Food and Drug Administration. Retrieved 2025-05-28.
- ^ "Balance of Nature says it is back in business after FDA shutdown". CBS News. CBS News. Retrieved 2025-05-28.
- ^ "Evig Balance of Nature False Advertising $1.1M Lawsuit Settlement". Top Class Actions. Retrieved 2025-05-28.
- ^ a b "Balance of Nature Philosophy and Health Coaching". Balance of Nature. Retrieved 2025-05-28.
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