Draft:David J. Reibstein

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Declined by KylieTastic 12 days ago. Last edited by Nichol40 10 days ago. Reviewer: Inform author.

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David J. Reibstein is the William S. Woodside Professor and Professor of Marketing at the Wharton School of the University of Pennsylvania. He was previously on the faculty at Harvard Business School, a visiting Professor at Stanford Business School, and INSEAD in France.

He is the former Chairman of the Board of Directors of the American Marketing Association (AMA) and the Executive Director of the Marketing Science Institute (MSI). He has served on the Philadelphia Ballet and the Fleischer Art Institute boards. He is currently the immediate past chair and co-founder of Responsible Research in Business and Management (RRBM).^[1]

Professor Reibstein has been researching the economic impact of the brands of nations. In January 2016, he released the inaugural Best Countries^[2] report at the World Economic Forum in Davos, Switzerland. In partnership with U.S. News & World Report and WPP's BAV Consulting, the Best Countries report ranked 80 top nations based on the perceptions of 20,000 global participants. The Best Countries report is released annually in January.

His research focuses on competitive marketing strategies, marketing metrics, branding, and product line decisions, among other issues. He has authored numerous articles appearing in major marketing journals, including the Journal of Marketing Research, Marketing Science, Harvard Business Review, Journal of Advertising Research, Journal of Marketing, and Journal of Consumer Research.

Education

Professor Reibstein received his Ph.D. from Purdue University and his B.S. and B.A. degrees from the University of Kansas.

Bibliography

Articles

David J. Reibstein, Raghuram Iyengar (2023), Metaverse--will it change the world or be a whole new world in and of itself?, Academy of Marketing Science Review, 13, pp. 144-150.
Reto Hofstetter, Emanuel de Bellis, Leif Brandes, Melanie Clegg, Cait Lamberton, David Reibstein, Felicia Rohlfsen, Bernd Schmitt, John Z. Zhang (2022), Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing, Marketing Letters, 33, pp. 705-711.
Winston Wei Dou, Yan Ji, David Reibstein, Wei Wu (2021), Inalienable Customer Capital, Corporate Liquidity, and Stock Returns, The Journal of Finance, 76(1), pp. 211-265.
Suneal Bedi and David Reibstein (2020), Damaged Damages: Errors in Patent and False Advertising Litigation, Alabama Law Review, 73, pp. 385-436.
David J. Reibstein (2016), Improving Economic Prosperity through Nation Branding, Mind Your Marketing, 2, pp. 100-106.
Yogesh V. Joshi, David J. Reibstein, Z. John Zhang (2016), Turf Wars: Product Line Strategies in Competitive Markets, Marketing Science, 35(1), pp. 128-141.
David J. Reibstein, Stuart A. Youngblood, Howard L. Fromkin (1975), Number of Choices and Perceived Decision Freedom as a Determinant of Satisfaction and Consumer Behavior, Journal of Applied Psychology, 60(4), pp. 434-437.

Books

1983 Cases in Marketing Research (with F. Stewart DeBruicker)
1985 Marketing: Concepts, Strategies, and Decisions
1994 Strategy Analysis with ValueWar (with Mark J. Chussil)
2006 Fifty + Metrics Every Marketer Should Know (P. Farris, N. Bendle and P. Pfeifer)
2006 Marketing Metrics and Financial Performance (with Donald R. Lehmann)
2009 Marketing Management (Koen Pauwels)
2010 Marketing Metrics The Definitive Guide to Measuring Marketing Performance, 2nd ed. (with Paul W. Farris, Neil T. Bendle, and Phillip E. Pfeifer)
2015 Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, 3rd ed. (with Neil T. Bendle, Paul W. Farris, and Phillip E. Pfeifer)
2015 Best Countries, Defining Success and Leadership in The Twenty-First Century (with John Gerzema)
2020 Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, 4th Ed. (with Neil T. Bendle, Paul W. Farris and Phillip E. Pfeifer)
2023 Resilient Marketing (with Brian Gregg, Raghu Iyengar, Mukul Pandya, and Eli Stein)

References

Daniel de Visé (January 7, 2025), "Republicans loved crypto before Trump jumped on the bandwagon. Here's why." USA Today.

Danielle Weiner-Bronner (July 29, 2023), "'Barbie' is a hit and all kinds of business are hopping on the bandwagon," CNN.

Pham Mai (November 11, 2022), "National brand ranking: Vietnam ranks 47th out of 195 countries," Vietnam Plus.

Seb Murray (January 16, 2022), "Pursuit of social purpose sends business schools back to their roots," Financial Times.

MSI (January 12, 2021), "Measure for Measure: How Marketing Metrics Have Evolved," MSI.

Stephen Diorio (December 22, 2020), "Markets In Motion," Forbes.

Zameena Mejia (February 6, 2018), "The top 10 Best countries to raise children in 2018," CNBC.

Sara Silverstein and Kara Chin (January 30, 2018), "Wharton's Reibstein on Trump, Amazon, and CEOs," Business Insider.

Ross Terrell (October 26, 2017), "Atlanta Given Best Gambling Odds to Land Amazon's HQ2," WABE.

Jane L. Levere (September 20, 2013), "Old Slogan Returns as United Asserts It Is Customer Focused," The New York Times.

[1] ttps://www.rrbm.network/

[2] ttps://www.usnews.com/news/best-countries/rankings

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