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Draft:EXR (app)

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  • Comment: After several earlier reviews, there is a single secondary source cited. From this I can only conclude that better sources are not available, and that the subject is consequently not notable enough to warrant inclusion. To avoid further reviewer time being expended on this draft, I am therefore now rejecting rather than merely declining this. DoubleGrazing (talk) 09:57, 31 January 2025 (UTC)
  • Comment: You need more reliable, third-party sources. Sources associated with the app do not count. QuicoleJR (talk) 15:51, 30 January 2025 (UTC)

Logo of the EXR app

EXR is a massively multiplayer online rowing and training application that enables users to row online using their rowing machines and compete in virtual worlds.

EXR was produced by Salty Lemon Entertainment, which was co-founded by Alfred Campenaerts, Tibeau Segers, Jef Reniers and Keke Kokelenberg in Kortrijk, Belgium in 2018.[1] The initial development of EXR received support from Flemish governmental organisations including Sport Vlaanderen and the Flanders Audiovisual Fund (VAF), as well as from the Belgian technology company Skyline Communications.[2][3] Since 2021, the game development studio has been located in Antwerp, Belgium.

The EXR application was launched in open beta in 2020, initially attracting approximately 7,000 registered users.[4] The official release followed in July 2021.[5]


Technology

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EXR allows users to train on their rowing machines while navigating through virtual worlds with an avatar.[6] Users may follow structured training plans or participate in organized group rows and races within EXR’s virtual environments, featuring gamification elements to enhance engagement and motivation.

EXR uses the Fitness Machine Service (FTMS) Bluetooth protocol, introducing a novel approach to connectivity that enables compatibility with a wide range of rowing machines. This allows the app to collect performance data such as stroke rate, power output, and other real-time metrics, including speed and split times, regardless of the specific make or model of the rowing machine being used. The app supports rowing machines with built-in power sensors for accurate stroke tracking and adaptive performance feedback, enhancing immersion. For rowing machines without native power output, EXR estimates data using model-specific profiles.

EXR is available on multiple platforms, including iOS, tvOS, macOS, Android, and Windows.


Worlds

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There are four virtual environments, or maps, in EXR. The first was originally called Lake EXR and featured a fictitious lake in the boreal mountains. In 2025, it was renamed EXR World following the addition of new biomes with oxbow lakes. Subsequent updates introduced digital recreations of real-world regatta venues, incorporating fictionalized elements. These include:


Olympic showcases

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In June 2023, EXR was featured as the indoor rowing platform during the inaugural Olympic Esports Week in Singapore, an event organized by the International Olympic Committee to explore the intersection of competitive gaming and sport, signaling a shift towards digital innovation in rowing and its integration into interactive fitness environments.[7] Through its participation in the event, EXR reflected the growing presence of indoor rowing within exergaming, which has traditionally been dominated by sports such as virtual cycling with Zwift. This event marks the first time a Belgian sports application has been featured on an international platform of this scale.[8]

In collaboration with World Rowing and Concept2, a limited edition of the EXR app was presented at the Team Japan House during the 2024 Summer Olympics in Paris and Japan Sports Day 2024.[9] This special edition featured the Sea Forest Waterway, the rowing venue of the 2020 Summer Olympics in Tokyo, for the Japan Sport Council to promote indoor rowing as a sustainable tool for fitness and well-being.[10]


References

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  1. ^ "Salty Lemon Entertainment: het Vlaamse bedrijf achter EXR". Flanders DC. Retrieved 2025-05-14.
  2. ^ "Izegemse ondernemersfamilie Vandenberghe Skyline investeert in Belgisch videogamebedrijf Salty Lemon". Het Laatste Nieuws. 2021-11-26. Retrieved 2025-05-15.
  3. ^ "Crowdfunding van gamebedrijf Salty Lemon neemt vliegende start". Made in Antwerpen. 2021-11-16. Retrieved 2025-05-15.
  4. ^ "Belgian Game Awards 2021 Winners". Belgian Game Awards. Retrieved 2025-05-14.
  5. ^ Verbergt, Ruben (2023-10-17). "Antwerpse start-up bouwt met EXR-app aan 'Zwift van indoorroeien'". De Tijd. Retrieved 2025-05-14.
  6. ^ "EXR - SportsCube Brugge". Sport Vlaanderen (in Dutch). Retrieved 2025-05-14.
  7. ^ "Olympic Esports Week: Indoor Rowing". Row360. Retrieved 2025-05-14.
  8. ^ "Belgische start-up brengt 'Zwift voor roeien' naar Olympische Spelen voor eSports". Pragalicious (in Dutch). 2023-09-28. Retrieved 2025-05-14.
  9. ^ "An immersive experience at the Team Japan House". FrancsJeux. Retrieved 2025-05-14.
  10. ^ "World Rowing unveils indoor activation at Team Japan House". Inside the Games. Retrieved 2025-05-14.