Draft:Experience Travel Group
 | Review waiting, please be patient.
This may take 3 months or more, since drafts are reviewed in no specific order. There are 2,634 pending submissions waiting for review.
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
Reviewer tools
|
| Submission declined on 16 May 2025 by CNMall41 (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies.
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
This draft has been resubmitted and is currently awaiting re-review. |  |
| Submission declined on 13 May 2025 by ClaudineChionh (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. Declined by ClaudineChionh 19 days ago. | |
Comment: The format alone with advertorial with headings of "media coverage" and listing non-notable awards. This reads like a brochure for the company instead of an encyclopedia page. CNMall41 (talk) 21:56, 16 May 2025 (UTC)
| Company type | Private |
|---|---|
| Industry | Tour operator |
| Founded | 2004 |
| Founders | Sam Clark, Tom Armstrong, Melissa Nicholas |
| Headquarters | London, United Kingdom |
Area served | South Asia and Southeast Asia |
Key people | Sam Clark (Managing Director) Tom Armstrong (Co-founder) Melissa Nicholas (Head of Product) |
| Parent | Inquisitive Traveller (since 2023) Company no. 14742164[1] |
| Website | www |
Experience Travel Group (ETG) is a British tour operator based in London, United Kingdom. It offers tailor-made holidays to destinations in South Asia and Southeast Asia, including Sri Lanka, Vietnam, Thailand, and Indonesia.[2][3]
The company holds ATOL 9324 and is a member of ABTA (Y544X).[4]
History
[edit]The company was incorporated in 2004 as Sri Lanka Travel Company Ltd and changed its name to Experience Travel Group in 2019.[5] It was founded by Sam Clark and Tom Armstrong, who were living in Sri Lanka at the time of the 2004 Indian Ocean earthquake and tsunami. According to BBC News and The Times, the founders coordinated aid deliveries during the weeks following the disaster.[6][7]
In 2022, Experience Travel Group merged with the specialist tour operator Holiday Architects. A new holding company, Inquisitive Traveller Limited (ITL), was incorporated in 2023 to manage the group.[1]
Operations
[edit]The company designs and arranges private, customized trips to countries across Asia. According to Condé Nast Traveller, the planning process begins with consultations, followed by tailored itineraries that include hotels, transfers, and activities.[8]
In 2023, the company introduced a model for tip-inclusive holidays, where gratuities are prepaid and distributed to local staff.[9]
ETG has worked with organizations such as the Mahouts Elephant Foundation in Thailand and SeaTrees, a non-profit focused on coastal ecosystem restoration.[10][11]
As of 2023, Experience Travel Group had an estimated turnover of £2.3 million and employed approximately 15 people, according to business data from Pomanda.[12]
Reception
[edit]In 2022, the company became certified as a B Corporation.[13] According to TTG Media, it was the first AITO member to receive the certification.[14]
Experience Travel Group received Silver awards in the 2023 and 2024 British Travel Awards, in categories relating to the Indian Ocean and South Asia.[15] It also received Silver in the AITO Specialist Tour Operator Awards in the same years, based on reviews from verified customers.[16]
Its work has been covered in publications including The Times, The Telegraph, National Geographic, and Condé Nast Traveller.[17][18]
See also
[edit]References
[edit]- ^ a b "INQUISITIVE TRAVELLER LIMITED". Companies House. Retrieved 2025-05-20.
- ^ "Luxury Vietnam hotels: the hot new places to stay". The Times. 2024-07-10. Retrieved 2025-05-20.
- ^ "10 Best Sustainable Tourism Organizations". Green Matters. 2025-01-10. Retrieved 2025-05-20.
- ^ "ABTA welcomes 35 new Members from July to September". ABTA. 2012-10-04. Retrieved 2025-05-20.
- ^ "EXPERIENCE TRAVEL GROUP LTD". Companies House. Retrieved 2025-05-20.
- ^ "Britons give generously to tsunami aid". BBC News. 2005-02-17. Retrieved 2025-05-19.
- ^ "The village saved by science". The Times. 2024-12-26. Retrieved 2025-05-20.
- ^ "The Great Decision Detox: Why decision-free holidays are the latest trend for women". Condé Nast Traveller. 2025-05-01. Retrieved 2025-05-20.
- ^ "Asia specialist to pioneer 'tip-inclusive' holidays". TTG Media. 2023-04-11. Retrieved 2025-05-21.
- ^ "Ethical experiences: how the tide is turning for Thailand's long-exploited elephants". Aspire Travel Club. 2025-03-10. Retrieved 2025-05-20.
- ^ "SeaTrees Brand Partners". SeaTrees. Retrieved 2025-05-19.
- ^ "Experience Travel Group Ltd - Company Profile". Pomanda. 2021-11-19. Retrieved 2025-05-20.
- ^ "Experience Travel Group". B Corporation. Retrieved 2025-05-19.
- ^ "How does B Corp benefit travel businesses and their customers?". TTG Media. 2023-10-02. Retrieved 2025-05-19.
- ^ "British Travel Awards 2023 Winners". British Travel Awards. Retrieved 2025-04-23.
- ^ "AITO Awards and Reviews". AITO. Retrieved 2025-05-19.
- ^ "Following in the footsteps of elephants on a journey through wild eastern Sri Lanka". National Geographic. 2024-08-20. Retrieved 2025-05-16.
- ^ "Views and brews: what it's like to hike the hills of Sri Lanka's tea country". The Times. 2024-07-15. Retrieved 2025-05-16.