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Draft:Flytime fest

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Flytime Fest
GenreAfrobeats, Hip hop, R&B, Pop
DatesDecember (annual)
Location(s)Lagos, Nigeria
Years active2004–present
FoundersCecil Hammond
Websiteflytimefest.com

Flytime Fest is an annual music festival held each December in Lagos, Nigeria, showcasing performances by prominent Nigerian and international artists across genres including Afrobeats, hip hop, and R&B. Organized by Flytime Promotions, the event evolved from the earlier Rhythm Unplugged concert series established in 2004 by Cecil Hammond.[1]

History

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Flytime Fest originated as Rhythm Unplugged in 2004, created to provide a platform for emerging and established Nigerian talent in music and comedy.[2] The event expanded significantly, transforming in 2018 into the multi-day festival known as Flytime Fest, incorporating international artists and diversifying its musical scope.[3][4]

Event Format

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Flytime Fest typically spans four to five days at Lagos' Eko Convention Centre. Each festival day features different headlining and supporting acts from Nigeria and abroad, contributing significantly to Lagos' entertainment scene during the popular tourist season known as "Detty December."[5]

Cultural Impact

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Flytime Fest contributes significantly to the "Detty December" festive season, when Lagos attracts international tourists and diaspora Nigerians, enhancing Lagos' reputation as a cultural and entertainment hub.[6]

Notable Editions

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  • 2021: Headlined by Wizkid and Davido; however, logistical issues drew mixed reviews.[10]
  • 2022: Included performances by Wizkid, Asake, and Craig David, enhancing its international profile.[11]
  • 2023: Headlined by Davido, Asake, Fave, and Brazy. The event concluded with Asake’s Christmas Special.[12][13]

References

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  1. ^ "Cecil Hammond, the entertainment entrepreneur behind Nigeria's biggest concert brand". CNN. 19 March 2025. Retrieved 5 June 2025.
  2. ^ "Cecil Hammond, the entertainment entrepreneur behind Nigeria's biggest concert brand". CNN. 19 March 2025. Retrieved 5 June 2025.
  3. ^ "Flytime Music Festival Holds in December". ThisDay. 2 November 2018. Retrieved 5 June 2025.
  4. ^ "Tiwa Savage, Boyz II Men, Megan Thee Stallion Others Unveiled for Flytime Music Festival 2019". BusinessDay. 18 October 2019. Retrieved 5 June 2025.
  5. ^ "What is 'Detty December'? Nigeria's biggest festive season explained". CNN. 30 December 2022. Retrieved 5 June 2025.
  6. ^ Okusanya, Emanuel. "Gunna and Tyla Join Forces for Their Debut Performances in Nigeria". EBONY. Retrieved 2025-06-05.
  7. ^ "Flytime Music Festival Set for December 21". ThisDay. 23 November 2018. Retrieved 5 June 2025.
  8. ^ "Tiwa Savage, Boyz II Men, Megan Thee Stallion Unveiled for Flytime Fest 2019". BusinessDay. 18 October 2019. Retrieved 5 June 2025.
  9. ^ "Flytime Music Festival Cancelled Due to COVID-19". Arise News. 9 December 2020. Retrieved 5 June 2025.
  10. ^ "Rhythm Unplugged 2021: Anticipated Show Came with Some Disappointment". Legit Nigeria. 22 December 2021. Retrieved 5 June 2025.
  11. ^ "Wizkid, Asake Headline Flytime Fest 2022". Punch Newspapers. 20 November 2022. Retrieved 5 June 2025.
  12. ^ "Davido, Asake, Fave, Brazy & More to Headline Flytime Fest 2023". The Bounce. 30 October 2023. Retrieved 5 June 2025.
  13. ^ "Asake Wraps Up Flytime Fest 2023 With an Energetic Christmas Special". Business Insider Africa. 27 December 2023. Retrieved 5 June 2025.
  14. ^ "Gunna Makes African Debut at Nigeria's Flytime Fest". Variety. 16 December 2024. Retrieved 5 June 2025.
  15. ^ "Reminiscing on Flytime Fest 2024: Epic Music Moments". The Guardian Nigeria. 6 January 2025. Retrieved 5 June 2025.
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