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Draft:Fuelwise

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Fuelwise Network Ltd
Company typePrivate
IndustryFuel card services
Founded1989
FounderGerry Kelly
Area served
United Kingdom and Ireland
Key people
Russell Kelly (Managing Director)
ProductsFuel cards, GPS tracking, fleet management
ServicesFuel cards, fleet expense management, fuel efficiency solutions
Websitewww.fuelwise.ie

Fuelwise Network Ltd is a privately held fuel card provider headquartered in Coleraine, Northern Ireland. The company supplies fuel cards to businesses across the United Kingdom and Ireland, offering solutions aimed at managing fuel purchases, monitoring fleet expenses, and improving fuel efficiency.

Fuelwise Logo

History

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Fuelwise was founded in 1989 in becoming Ireland’s first ever fuel card provider. Since then, it has grown to become a recognised fuel card supplier across the UK and Ireland. The company provides services to a wide range of businesses, from sole traders to large fleet operators. It emphasises customer service by assigning account managers to each client and by maintaining direct relationships to support retention and performance.

Services

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Fuelwise offers fuel card products that allow businesses to manage and monitor their fuel expenses. Cards are accepted at thousands of fuel stations throughout the UK and Ireland. The company provides digital tools that allow customers to view transactions, track costs, and receive consolidated invoices. Fuelwise also hosts webinars on topics such as road safety, sustainability, and fuel efficiency.

Vehicle Tracking

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Fuelwise provides a range of GPS vehicle tracking solutions, including GPS trackers, vehicle cameras, and vehicle check apps. In 2014, Fuelwise became the first company in Ireland to integrate fuel card data with GPS tracking systems. This integration enables fleet managers to review both fuel and driver behaviour data in a single platform. The combined insights help businesses identify potential cost-saving opportunities, improve efficiency, and monitor vehicle usage more effectively.

Sustainability

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The company implements sustainability initiatives including the use of recycled materials in its fuel cards and a reduction in packaging through digital-first processes. According to internal research, Fuelwise products can help reduce vehicle carbon emissions by up to 20% per year.

Community Engagement

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Fuelwise supports various community projects, including sponsoring local sports clubs and events. In 2023, the company raised over £1,700 for Marie Curie as part of its annual charity initiative. The 2024 nominated charity was The Zachary Geddis Break the Silence Trust, with £3,500 being raised.

Fuelwise also sponsors local football teams, awards ceremonies, and business events. Notable sponsorships have included the Co L/Derry SuperCup NI team, Coleraine FC, and the Causeway People Awards.

Workplace Culture

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Fuelwise invests in staff development, providing each member of staff with a Personal Development Plan and daily training. Staff benefits include uncapped commission, pension contributions, health insurance, personal development budgets, and reduced summer working hours. The company reports an average staff tenure of 4.5 years and promotes internal culture through bi-weekly call coaching and quarterly outings.

Recognition

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Fuelwise is rated as the best rated Irish fuel card supplier on Trustpilot, with consistently high customer satisfaction ratings. The company frequently participates in business workshops, industry panels, and customer engagement initiatives.

Awards

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  • NI Social Media Awards 2024 – Best Use of Social Media in Service/B2B[1]
  • Causeway Chamber Business Awards 2023 – Excellence in Marketing Award[2]
  • Causeway Coast & Glens People Awards 2024 – Small Team of the Year (Winner)
  • Causeway Coast & Glens People Awards 2024 – CSR Team of the Year (Highly Commended)
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References

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  1. ^ Cite error: The named reference nisma2024 was invoked but never defined (see the help page).
  2. ^ Cite error: The named reference ccba2023 was invoked but never defined (see the help page).