Draft:Haus (incrementality platform)
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Comment: Might be AI-generated —pythoncoder (talk | contribs) 22:04, 23 June 2025 (UTC)
Haus is an American marketing analytics company that provides a platform for measuring marketing incrementality and return on investment (ROI). Founded in 2021, the company's platform enables businesses to conduct geo experiments and measure the causal impact of their marketing investments.
History
[edit]Haus was founded in 2021[1] by Zach Epstein, who previously led marketing measurement initiatives at Google. Epstein observed during his time at Google that marketing measurement infrastructure tended to be expensive and complicated, leading him to develop what he described as an affordable, streamlined "growth intelligence" platform.
Business Model and Technology
[edit]The company operates as an marketing science platform that enables brands to conduct geo experiments and measure the incrementality of their marketing investments. The platform allows users to configure on-demand regional experiments to test different marketing strategies and conduct demand forecasts, accounting for effects of seasonality and business health.
Haus focuses on providing tools that help companies understand causal relationships in their marketing efforts, using first-party data without requiring cookies or third-party identifiers.[2] The platform is designed to help organizations differentiate "signal from noise" in their marketing efforts, particularly for large organizations with significant organic momentum.[1]
Funding
[edit]Haus has raised multiple rounds of funding since its founding:
Series A (2023)
[edit]In August 2023, Haus announced it had raised $17 million in Series A funding led by Insight Partners, bringing the company's total funding to $24 million. At the time of the Series A, the company had grown its customer base to approximately 25 brands and employed 24 people.[1]
Additional Funding (2024)
[edit]In July 2024, Haus raised an additional $20 million in funding led by 01 Advisors.[3] Company CEO Zach Epstein described this additional raise as "opportunistic" to bring on more partners and grow the team and product scope.
Leadership
[edit]- Zach Epstein - Chief Executive Officer and Founder[1]
- Olivia Kory - Chief Strategy Officer[4]
- Joe Wyer - Head of Science[5]
Epstein previously worked at Google, where he led marketing measurement initiatives for large corporate customers. Kory has been featured in various industry podcasts discussing marketing measurement and incrementality testing.[6]
Media Coverage and Industry Recognition
[edit]Haus has been featured in various industry publications and podcasts. The company's approach to incrementality testing has been highlighted in AdExchanger, with case studies demonstrating its effectiveness for brands.[7]
Chief Strategy Officer Olivia Kory has appeared on multiple industry podcasts, including the Mobile Dev Memo podcast, where she discussed marketing measurement strategies and the transition from correlation-based to causal-based measurement approaches.[8] She has also been featured on the "She Leads" podcast discussing operations and strategy roles.[9]
The company's work has been referenced in broader industry discussions about incrementality testing and measurement methodologies in advertising trade publications.[10]
In September 2024, LinkedIn named Haus #34 of 50 top startups in the United States.[11]
Market Context
[edit]The company operates in the marketing measurement and analytics space, addressing challenges that have intensified due to privacy regulations and changes in data sharing practices by digital platforms.[1] According to industry surveys, many marketing leaders lack confidence in their organization's data, and marketing, sales, and finance teams at 40% of companies cannot agree on a definition of "successful ROI."[1]
References
[edit]- ^ a b c d e f Wiggers, Kyle (2023-08-03). "Haus, which helps companies measure marketing ROI, raises $17M". TechCrunch. Retrieved 2025-06-23.
- ^ Kamau, Pie; Weekly, Startup. "Haus raises $17m Series A funding to build the future of growth intelligence". Startup Weekly. Retrieved 2025-06-23.
- ^ Flynn, Kerry (2024-07-30). "Haus raises $20M for marketing science platform". Axios. Retrieved 2025-06-23.
- ^ Limited Supply (2024-09-20). Incrementality, Data, the Funnel, Oh My! (with Olivia Kory of Haus). Retrieved 2025-06-23 – via YouTube.
- ^ "Joe Wyer - Head Of Science at Haus Analytics". THE ORG. Retrieved 2025-06-23.
- ^ "Spotify". open.spotify.com. Retrieved 2025-06-23.
- ^ Hercher, James (2024-08-22). "How Incrementality Tests Helped Newton Baby Ditch Branded Search". AdExchanger. Retrieved 2025-06-23.
- ^ Memo, Mobile Dev; Seufert, Eric Benjamin (2023-12-06). "Podcast: How to measure a marketing campaign (with Olivia Kory)". Mobile Dev Memo by Eric Seufert. Retrieved 2025-06-23.
- ^ She Leads (2023-07-19). 103: Olivia Kory | Head of Operations & Strategy, Haus. Retrieved 2025-06-23 – via YouTube.
- ^ Hercher, James (2024-12-17). "For Incrementality Testing, It's One Step At A Time". AdExchanger. Retrieved 2025-06-23.
- ^ "LinkedIn Top Startups 2024: The 50 U.S. companies on the rise". www.linkedin.com. Retrieved 2025-06-23.
- ^ ["Haus raises $17M Series A led by Insight Partners to build the future of growth intelligence"]. PR Newswire. August 3, 2023. Retrieved June 23, 2025.
- ^ ["Haus raises $20 million for marketing science platform"]. Axios Pro. July 30, 2024. Retrieved June 23, 2025.
- ^ Seufert, Eric (April 30, 2025). "Podcast: Advertising measurement in an uncertain economy (with Olivia Kory)". Mobile Dev Memo. Retrieved June 23, 2025.
Category:Companies based in the United States Category:Marketing companies Category:Analytics companies Category:Companies established in 2021 Category:Privately held companies
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