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INERTIA(brand)

INERTIA(brand) is South Korea-based femtech startup that develops products for women's health and wellness.
The company is best known for its premium sanitary pads made with patented natural absorbent material.
Inertia was founded by four female scientists from KAIST^[1].

History

Inertia was founded in 2022 with the goal in women's health. Their first product, an organic cotton sanitary pad called The Prism, uses a patented plant-based absorbent core known as Labocell. The product gained significant traction in Korea, recording over 1 billion KRW in monthly revenue despite its premium pricing.

The Prism Sanitary Pads
Inersitol
Inertia Feminine Wash (The Pure)

Technology

Inertia owns intellectual property related to its absorbent material Labocell, a cellulose-composite bio-material with high absorbency and deodorizing capabilities. Labocell is inspired by the structure of medical bandages to prevent leakage while maintaining breathability.

Links

[1] [2]

^ Korea's university like Georgia tech.

[1] Korea's university like Georgia tech.

[1]