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Draft:Jeff Kiwa

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Jeff Kiwa
Occupations
Known forCEO and founder of TNS Records(Team No Sleep)

Jeff Kiwa is a[1]Ugandan music executive and talent manager, mostly know for his legacy marketing strategies and business branding. As the founder and CEO of Team No Sleep[2] (TNS), a leading music label in Uganda, Kiwa has been instrumental in launching and managing the careers of several top Ugandan artists.[3]

Career Highlights

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Jeff Kiwa's reputation as a top-tier talent manager is well-earned.[4] He has worked with some of Uganda's most successful musicians, including

His ability to identify and nurture talent has earned him accolades from industry peers.[8] Events promoter Abitex Promotions lauded Kiwa as the best talent manager in Uganda, highlighting his role in the success of artists like Ava Peace,[9] who achieved significant breakthroughs under his mentorship.

Management Style

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[10]Kiwa is known for his strategic approach to artist promotion.[11] Reports suggest that he maintains relationships with DJs to ensure his artists' music receives ample airplay in popular venues, demonstrating his hands-on involvement in their careers.[12]

Controversies

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Despite his success, Kiwa's career has not been without controversy. In 2015, he was associated with the tragic death of artist AK 47 Mayanja. Witnesses reported a disagreement between Kiwa and AK 47 over a laptop prior to the incident, although the exact circumstances remain unclear. Additionally, his professional relationship with Grenade Official ended on a sour note[13], with the artist accusing Kiwa of hindering his career progression. Despite their fallout, Grenade expressed a desire for Kiwa to witness his future successes.

Industry Recognition

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  • Abitex Promotions, a notable events promoter, has publicly lauded Jeff Kiwa as the best talent manager in Uganda, emphasizing his role in nurturing top talents over the years.[14]
  • Rahmah Pinky, a singer formerly managed by Kiwa, has expressed gratitude for his mentorship, attributing her rise to fame to his guidance.
  • Pallaso, a musician who collaborated with Kiwa in the early stages of his career, has acknowledged Kiwa's influence in shaping his musical journey.[15]

Impact on Artists' Success

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While Kiwa may not have personal awards, the artists he has managed have achieved significant accolades:

  • Sheebah Karungi, under Kiwa's management, won the HiPipo Music Award for Best Afro Pop Song in 2015 for "Go Down Low."[16]
  • Ava Peace, associated with Team No Sleep, dominated the prestigious Zzina Awards in 2025, highlighting the effective management and promotion strategies employed by Kiwa.[17]

Jeff Kiwa's legacy is reflected in the success of the artists he has mentored, solidifying his reputation as a cornerstone of Uganda's music industry.[18]

References

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  1. ^ "Top Ugandan Music Talent Managers Making Waves in the Industry". BigEye.ug. Retrieved 13 December 2023.
  2. ^ "Team No Sleep to celebrate Jeff Kiwa's release". Sqoop.Co.Ug. 10 June 2016. Retrieved 10 June 2016.
  3. ^ "JEFF KIIWA: Uganda's Unfazed Talent Manager Who Continues to Nature New Endowments into Forces to Reckon with in the Music Industry". The Investigator News. Retrieved 10 March 2023.
  4. ^ "Ava Peace reveals she's still a virgin, praises manager Jeff Kiwa as 'daddy'". Mbu.Ug. Retrieved 24 November 2024.
  5. ^ "Chameleone worried for Jeff Kiwa". Clare Muhindo. Sqoop Ug. Retrieved 22 July 2016.
  6. ^ "Sheebah Karungi releases song with new TNS signee Alvin Kizz titled 'Nkulowoozako'". Mbu.Ug. Retrieved 18 July 2018.
  7. ^ "My manager Jeff Kiwa is my designer – Pinky". BigEye.ug. Retrieved 1 February 2022.
  8. ^ "How Jeff Kiwa turned Ava Peace's song 'Eden' into a banger". Mbu.Ug. Retrieved 1 April 2025.
  9. ^ "Ava Peace scoops four Zzina Awards". Ava Peace receives an award from Galaxy CEO Innocent Nahabwe. Retrieved 17 February 2025.
  10. ^ "Jeff Kiwa reportedly replaces Sheebah with new talent Rahma Pinky". BigEye.ug. Retrieved 22 December 2021.
  11. ^ "Jeff Kiwa and Sheebah In Bitter Split". BigEye.ug. Retrieved 28 January 2020.
  12. ^ "Ava Peace overjoyed as Jeff Kiwa actualizes her London dream". Exclusive Bizz. Retrieved 24 May 2025.
  13. ^ "Grenade Official reveals his negative experience with Jeff Kiwa during his time at TNS". Retrieved 26 October 2024.
  14. ^ "Abtex praises Jeff Kiwa as Uganda's best talent manager, urges recognition for his contributions". Uganda’s best talent manager. Mbu.Ug. Retrieved 28 March 2025.
  15. ^ "Pallaso reveals how Jeff Kiwa uses Juju to popularize music". BigEye.ug. Retrieved 15 June 2016.
  16. ^ "Sheebah grateful to Jeff Kiwa and Ronnie Mulindwa for her musical success". Mbu.Ug. Retrieved 15 November 2022.
  17. ^ "Ava Peace Dominates the 2025 Zzina Awards, Full List of All Award Winners". blizz.co.ug. Retrieved 14 February 2025.
  18. ^ "Fille Set To Join Jeff Kiwa's 'Team No Sleep' Music Label". Chimp Reports. Retrieved 28 February 2019.