Draft:Metricool
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Type of site | Social media management, social media service |
|---|---|
| Available in | English, Spanish, French, Italian, German, Portuguese |
| Owner | Metricool Software SL |
| Founder(s) | Laura Montells, Juan Pablo Tejela |
| Industry | Internet |
| URL | Metricool.com |
| Users | 2.000.000 (abril de 2024) |
| Current status | Active |
| Formation | January 2015 |
|---|---|
| Type | Private |
| Headquarters | Calle Tellez 12, 28007, Madrid, España |
Region | Worldwide |
Metricool is a web[1] and mobile (iPad, iPhone, iPod Touch, BlackBerry and Android) social network and online advertising management tool used to manage social networks and online ads by individuals, agencies or freelancers, created by Juan Pablo Tejela and Laura Montells in 2014. It is headquartered in Spain and has more than 2,000,000 users in 120 countries. The company is based in Spain.
Metricool allows you to use and manage the following social networks through its platform: Facebook, Twitter, LinkedIn, Pinterest, Google Maps, Instagram, TikTok, YouTube, Threads, Bluesky, Twitch, Meta Ads, and Google Ads. Metricool is an official partner of Google[2]. Its most important functionalities are the evolution metrics, social network planning, automatic performance reports and the possibility of creating advertising campaigns from the platform itself.
History
[edit]The idea for Metricool came out of frustration with the lack of solutions to Juan Pablo and Laura's problem. There were no web analytics companies that catered to blogs. Juan Pablo and Laura decided to use their programming skills to develop a solution called Bloggerespacio in 2014. It is based in Spain and has over 2,000,000 users in 120 countries[3]. This website was dedicated to providing bloggers with metrics and analysis of their readership, and their posts in relation to social networks.
Initially, the tool was made free, but there was an apparent need for more social network analysis, so they decided to release a premium version. This version was well received, and gave them the idea to expand their tool to incorporate all social networks instead of just blogs. This action is what led to the conception of Metricool[4].
Metricool became a social media management and online advertising platform that officially launched in January 2015 and has been growing ever since in 120 countries.
Functionalities
[edit]Metricool is a platform that works as a single center of operations, with which to manage the main social networks and online ads of a brand or company. It has these main functionalities:
- Social media analytics: Helps users efficiently manage and understand their activity on the main social networks. It allows you to have all your metrics in one place, facilitating the organization and rapid analysis of data.
- Competition: Allows you to ‘spy’ on the social media strategy and the real results of the accounts that you consider direct competition, in order to make decisions regarding the social media strategy to follow.
- Reports: Generate instant, customized and easy to understand social media reports to share results with your clients or work team.
- Looker Studio Connector: Data sorted by brands and social networks that you can cross-reference with other data sources and get a complete view of your online presence.
- Hashtag Tracker: Measure the impact of hashtags and keywords in social networks and know how your audience behaves.
- Scheduler: Allows you to plan and schedule publications on the main social networks, knowing the best time to publish on each of them.
- Approval system: Allows your clients to approve the content plan before publishing it automatically from Metricool.
- Smartlink: Turn the ‘link in bio’ into a unique link that leads your community to a landing page that contains all the links you choose and customize from Google Ads and Facebook Ads.
- Artificial Intelligence Assistant: Enter the instructions for the type of text you want to accompany your social media posts and Metricool offers you AI-generated options.
- Extension for Google Chrome: Facilitates the scheduling of content on social networks with one click while browsing.
- Inbox: Offers an inbox of the private messages you receive on the social networks you connect to Metricool. You can reply and manage your messages without leaving the tool.
- Ad management: You can manage, optimize and get better results with your Google Ads and Facebook Ads ads and campaigns.
Awards
[edit]Metricool has won the Product Hackers Awards 2020 for best digital product of 2019.
Customers
[edit]Since 2014, the number of registered users in Metricool has been growing exponentially to reach 2 million users in April 2024. These figures include not only individuals, freelancers or marketing agencies, but also international companies from all sectors and known to all, such as Starbucks, Movistar, Aliexpress, Forbes, Parfois, Cirque du Soleil, Sony Music, Peugeot, FC Barcelona, McDonald's and even non-governmental organizations such as Unicef.
Studies
[edit]Metricool also stands out for its annual studies on how professionals, content creators and brand accounts use social networks, with relevant information for marketers, agencies and social media managers.
These are some of the latest studies conducted by Metricool:
- Social Media Study 2025: The sample for this study is based on analysis of 21,211,149 analyzed posts from 1,387,457 accounts. In detail, the sample is: 420,504 post from Pinterest, 90,347 videos from Twitch, 16,574,627 posts from Instagram, 1,267,544 posts from X (Twitter), 338,313 posts from Facebook, 1,228,101 videos from TikTok, 519,209 poss from LinkedIn and 772,547 videos from YouTube. The data was collected from September 2023 and September 2024.
- LinkedIn 2025 Study: The sample of this study is based on the analysis of 577,180 posts from 47,735 LinkedIn pages. The data was collected over January 2023, 2024, and 2025.
- Microvideos 2024 Study: The sample for this study is based on the analysis of 47,648 YouTube channels, 61,616 TikTok accounts, 232,385 Instagram business accounts and 143,143 Facebook fan pages.
- Social Ads 2025 Study: Study based on analysis of 503,281 campaigns from 49,417 ad accounts. The data was collected from TikTok and Meta during the first quarter of 2025 (January-March).
- TikTok 2024 Study: Study based on a total of 87,600 accounts (personal and professional), 1,001,817 videos, and 73,388 images and carousels. The data was collected during 2024.
In addition, Metricool, as a tool specialized in social media analytics, also creates and frequently updates studies and rankings related to the use of hashtags in some of these platforms:
- Study of most popular hashtags on Instagram: Study conducted on a sample of 28M hashtags on 14 themes (pets, art, beauty, fitness, food, photography, humor, Instagram, lifestyle, fashion, nature, travel and music).
- Study of most viral hashtags on TikTok: Compilation of TikTok hashtags measured by number of views.
Partnerships
[edit]Metricool is partner with other applications and companies. It is an official partner of Google. It is also partner of WordPress, Facebook, Twitter, LinkedIn, Pinterest, IFTTT, iOS, Android (operating system).
References
[edit]- ^ Fernández-Paniagua, Ana Martín del Campo (2018-04-09). "Metricool, la herramienta para medir el rendimiento de tus redes sociales". Thinking for Innovation (in Spanish).
- ^ Martín, Sara (2019-10-14). "Metricool: nuevo Partner de Google". Metricool (in European Spanish). Retrieved 2025-06-17.
- ^ Egea, Mercedes (2024-05-23). "Metricool ♾️ Las Claves de su Crecimiento". Desde Cero. Retrieved 2025-06-17.
- ^ "Metricool: los secretos de la empresa que más sabe de redes en nuestro país". emprendedores.es (in Spanish). 2022-09-26. Retrieved 2025-06-17.
External links
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Traducido de: Metricool