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  • Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Fred Balkenende (talk) 16:17, 27 June 2025 (UTC)


OfficeReports

OfficeReports is a software company that develops add-ins for Microsoft Excel and PowerPoint, designed to automate the analysis and reporting of survey data. The tools are used primarily by market research professionals to create cross-tabulations, statistical summaries, and presentation-ready deliverables directly within Microsoft Office applications.

History

OfficeReports was founded in Denmark by two market researchers and launched in 2012 [1]. The company initially offered a PowerPoint-based tool that allowed users to read raw survey data and generate tables and charts without leaving the Office environment. The software has since evolved into a suite of products focused on streamlining survey reporting tasks by embedding data analysis and automation functionality into Microsoft Office [2].

In 2015, OfficeReports announced a strategic partnership with Gen2 Advisors, a consulting firm in the marketing insights space, to support product development and market growth [3].

Products and Features

OfficeReports consists of three main products:

- Calculo: An Excel-based cross-tabulation and statistical tool designed for analyzing survey data using filters, weighting, significance testing, and other methods.

- Presento: A reporting automation tool for transforming structured survey data into branded PowerPoint reports.

- Intelligo: A comprehensive suite combining analysis and reporting features across Excel and PowerPoint, including live data linking, template automation, and drag-and-drop crosstab creation [4].

Key features across the platform include:

- Support for SPSS (.sav), CSV, and Excel survey data

- Native PowerPoint chart and table generation

- Statistical testing (Z-test, T-test)

- Conditional formatting and significance indicators

- Batch generation of reports for tracking studies [5]

Reception

OfficeReports has been reviewed and featured in multiple industry publications. In a 2014 software review for Quirk’s Marketing Research Review, analyst Tim Macer described OfficeReports as "a fully functional crosstab tool" that operates inside PowerPoint and noted its ability to handle large datasets with statistical rigor [6].

GreenBook listed OfficeReports among its “50 New Tools Democratizing Data Analysis and Visualization,” calling it "a gem of a program" that eliminates the traditional pain of moving data between survey tools and Office applications [7].

MrWeb, an industry news site, has covered OfficeReports extensively, including the launch of its PowerPoint integration, Excel-based reporting features, and its automated report builder. The site highlighted how OfficeReports allows researchers to update reports across slides with a single click, reducing time-to-insight in recurring studies [8].

Use and Adoption

OfficeReports is used in more than 30 countries and has been adopted by research agencies and business intelligence teams aiming to streamline repetitive reporting tasks [9]. It is particularly suited to projects that require PowerPoint-based deliverables, such as tracking studies or client dashboards.

External links

Official website: https://www.officereports.com

References

[1] MrWeb News (2013). "New Tool Turns Microsoft Office into Survey Suite". https://www.mrweb.com/drno/news17376.htm

[2] GreenBook Insights (2013). "50 New Tools Democratizing Data Analysis and Visualization". https://www.greenbook.org/insights/50-new-tools-democratizing-data-analysis-visualization

[3] GreenBook News (2015). "OfficeReports Announces Partnership With Gen2 Advisors". https://www.greenbook.org/marketing-research/OfficeReports-Announces-Partnership-With-Gen2-Advisors

[4] MrWeb News (2021). "OfficeReports Unveils Intelligo PowerPoint Integration". https://www.mrweb.com/drno/news31319.htm

[5] MrWeb News (2020). "OfficeReports Debuts Automated Report Builder". https://www.mrweb.com/drno/printable/pn29312.htm

[6] Quirk’s Marketing Research Review (2014). "Software Review: OfficeReports and Rosetta Studio". https://www.quirks.com/articles/software-review-officereports-and-rosetta-studio

[7] GreenBook Insights (2013). https://www.greenbook.org/insights/50-new-tools-democratizing-data-analysis-visualization

[8] MrWeb News (2013–2025). Multiple articles including https://www.mrweb.com/drno/news38412.htm

[9] Based on reporting from GreenBook, MrWeb, and Quirk’s (2013–2025)

References

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