Draft:Overdrive Interactive
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|  |
| Company type | Private |
|---|---|
| Industry | Digital marketing |
| Founded | September 2001 |
| Founders | Harry J. Gold and Ty Velde |
Key people | Rob Murray (Chief Executive Officer) |
| Parent | Capitala Group (2022–present) |
Overdrive Interactive is an American digital-marketing agency headquartered in the Allston neighborhood of Boston, Massachusetts. Founded in 2001, the company provides integrated search, social-media and online-advertising services to business-to-business and consumer brands.
History
[edit]Digital marketer Harry J. Gold and sales executive Ty Velde founded Overdrive Interactive in September 2001.[1] Early clients were largely technology firms before the agency expanded to consumer brands such as Harley-Davidson, LoJack, and Zipcar.
On 27 January 2022 the Charlotte-based private-equity firm Capitala Group acquired Overdrive Interactive for an undisclosed sum.[2] [3] [4]
Following the transaction, co-founder Harry Gold moved to the company’s board of directors.[5] On 18 November, 2024 Overdrive appointed Rob Murray, former chief executive of iProspect and 3Q Digital, as CEO.[6] [7]
Services
[edit]Sources list the agency’s services as including:[8]
- Search Engine Optimization (SEO)
- Paid Search and Search Engine Marketing (PPC/SEM)
- Social Media Marketing
- Media planning and buying
- Email Marketing
- Web and Application Development
- Marketing-automation and Martech Consulting
- Creative Services
- Business Intelligence and Analytics
Resources
[edit]Overdrive Interactive publishes several free industry references, notably the Search Marketing Map,[9] an infographic of search-marketing platforms.
Awards
[edit]At the 2022 Web Marketing Association WebAwards, the agency received the Best Medical Equipment Website award for its work on the Embr Labs site.[10]
Corporate structure
[edit]Overdrive Interactive operates as a limited-liability company within the Capitala Group portfolio.
See also
[edit]External links
[edit]References
[edit]- ^ https://www.bizjournals.com/boston/stories/2008/05/05/smallb1.html
- ^ https://wraltechwire.com/2022/01/27/charlotte-asset-management-firm-capitala-group-has-new-fund-makes-first-acquisition/
- ^ https://www.businesswire.com/news/home/20220127005665/en/Capitala-Closes-Its-First-Investment-From-New-Flagship-Fund
- ^ https://www.bizjournals.com/boston/inno/newsletter/26519576?limit=20&skip=600
- ^ https://www.privateequitywire.co.uk/capitala-closes-first-investment-new-flagship-fund/
- ^ https://www.mediapost.com/publications/article/401171/rob-murray-takes-over-as-ceo-overdrive-interactiv.html
- ^ https://adage.com/people-on-the-move/rob-murray/
- ^ https://builtin.com/company/overdrive-interactive
- ^ https://www.adweek.com/brand-marketing/donovan-moves-overdrive-59084/
- ^ https://www.webaward.org/winners_list.asp?year=2022
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