Draft:PayMe India

PayMe India
Company type	Private
Industry	Fintech
Founded	2016
Founder	Mahesh Shukla
Key people	Mahesh Shukla (Founder & CEO)
Products	Personal Loans, Business Loans, Loan Against Mutual Funds, Digi Gold Loans
Services	Credit Assist, Credit Card Services, Buy Now Pay Later (BNPL), RentPay
Website	PayMe

Submission declined on 16 May 2025 by Jannatulbaqi (talk).

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Declined by Jannatulbaqi 6 days ago. Last edited by Citation bot 5 days ago. Reviewer: Inform author.

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PayMe India is an Indian fintech company headquartered in Noida, India. Founded in 2016 by Mahesh Shukla, the company provides a range of financial services, including personal loans, business loans, loan against mutual funds, digital gold loans, and credit assistance.^[1]^[2]^[3]

History

PayMe was established in 2016 as a fintech startup. The following year, the company launched its Minimum Viable Product (MVP), marking the beginning of its operational journey. In 2018, PayMe secured seed funding and introduced its mobile application to enhance user accessibility. By 2019, the company obtained an NBFC license, becoming profitable, and reaching ₹100 crore in loan disbursements.^[4]

In 2020, PayMe partnered with Google Pay (GPay) to expand its digital financial offerings. The company also launched digital gold loans during this period. The following year, PayMe crossed ₹200 crore in loan disbursals, introduced the 3-2-1 Model, and launched RentPay, a service aimed at streamlining rent payments.^[5]

By 2022, PayMe had reached ₹450 crore in disbursals and launched SALT (Buy Now, Pay Later), a Buy Now, Pay Later (BNPL) application. The company also expanded its infrastructure by introducing microservices and fully automating its backend operations. In 2023, PayMe introduced Credit Assist, a SaaS platform that offers Loan Origination System (LOS), Loan Management System (LMS), underwriting, and collection solutions. To improve debt recovery, the company deployed an AI-powered bot for collections.^[6]

In 2024, PayMe further expanded its digital platforms to include services for personal loans, salary overdrafts, SME/MSME loans, and UPI credit. The company also integrated AWS-based collection solutions to optimize its financial operations.^[7]

Awards and Recognition

In 2023, the company won the People’s Choice Fintech Award at the ET Achiever Awards. It was also recognized as the Best IT Company in Loan Management at the Technology Excellence Awards. The same year, PayMe was named the Best FinTech of the Year at the NBFC Fintech Conclave Awards. Additionally, it received The Great Indian BFSI Marketing Automation Award of the Year at The Great Indian BFSI Awards. The company’s marketing initiatives were also acknowledged, winning the Best Influencer Marketing Campaign (Fintech) at the 2nd Annual CX Excellence Awards and the Fintech New Age Marketing award at the Pitch BFSI Marketing Awards.

Funding

In 2017, PayMe secured $2 million in seed funding, which helped drive the development of its mobile platform and expand its financial services.^[8]

References

^ Rebello, Maleeva (10 August 2021). "PayMe India founder's simple pleasure: Reading books to de-stress & recharge". The Economic Times. Retrieved 16 May 2025.
^ "PayMe revamps identity". Indian Advertising Media & Marketing News – exchange4media. 20 September 2022. Retrieved 16 May 2025.
^ Pillai, Shalina (26 April 2018). "PayMe India gets funds from Singapore investors". The Times of India. Retrieved 16 May 2025.
^ "Mahesh Shukla, CEO & Founder, PayMe India". India Infoline. 20 July 2022. Retrieved 16 May 2025.
^ Rebello, Maleeva (13 January 2020). "'Green' Sundays for PayMe India boss; start-up boss' garden collection includes Boston fern, mogra". The Economic Times. Retrieved 16 May 2025.
^ "SME World". SME World. 16 August 2019. Retrieved 16 May 2025.
^ "PayMe Revamped Brand Outlook Emphasizes Financial Happiness". Financial IT. 16 May 2025. Retrieved 16 May 2025.
^ Bhatla, Prabhjeet (17 February 2021). "PayMe India Secures Pre-Series A Angel Funding". Entrepreneur. Retrieved 16 May 2025.

[u712-1] Rebello, Maleeva (10 August 2021). "PayMe India founder's simple pleasure: Reading books to de-stress & recharge". The Economic Times. Retrieved 16 May 2025.

[h712-2] "PayMe revamps identity". Indian Advertising Media & Marketing News – exchange4media. 20 September 2022. Retrieved 16 May 2025.

[l635-3] Pillai, Shalina (26 April 2018). "PayMe India gets funds from Singapore investors". The Times of India. Retrieved 16 May 2025.

[u220-4] "Mahesh Shukla, CEO & Founder, PayMe India". India Infoline. 20 July 2022. Retrieved 16 May 2025.

[t346-5] Rebello, Maleeva (13 January 2020). "'Green' Sundays for PayMe India boss; start-up boss' garden collection includes Boston fern, mogra". The Economic Times. Retrieved 16 May 2025.

[x520-6] "SME World". SME World. 16 August 2019. Retrieved 16 May 2025.

[q706-7] "PayMe Revamped Brand Outlook Emphasizes Financial Happiness". Financial IT. 16 May 2025. Retrieved 16 May 2025.

[m061-8] Bhatla, Prabhjeet (17 February 2021). "PayMe India Secures Pre-Series A Angel Funding". Entrepreneur. Retrieved 16 May 2025.

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