Draft:Richard Coleman
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Richard Coleman is notably recognized for founding Bamboo Engineering, a racing team that later merged with Craft Racing to form Craft-Bamboo Racing. Coleman has been influential in various motorsport disciplines, including the World Touring Car Championship (WTCC), British Touring Car Championship (BTCC), FIA GT Series and GP3 Series. Coleman later founded a successful sports management business specializing in the commercial aspects of sports.
Early Career
[edit]Richard Coleman began his motorsport journey at the age of 16, undertaking an engineering apprenticeship with the Mitsubishi World Rally Championship team. This role provided him with international exposure and hands-on experience in high-level motorsport engineering. He subsequently joined Chevrolet's WTCC program, further solidifying his expertise in touring car racing.
Bamboo Engineering
[edit]In July 2009, after departing from Tempus Sport, Coleman established Bamboo Engineering in Silverstone, UK. The team debuted in the BTCC with driver Harry Vaulkhard and later transitioned to the WTCC, fielding Chevrolet Lacettis for drivers like Vaulkhard and Darryl O'Young. Bamboo Engineering achieved notable success, including a third-place finish in the WTCC drivers' championship in 2013. The team also participated in the GP3 Series, showcasing its versatility across racing platforms.
Craft-Bamboo Racing
[edit]In 2014, Bamboo Engineering merged with Hong Kong-based Craft Racing to form Craft-Bamboo Racing.[1] This merger combined European and Asian motorsport expertise, allowing the team to compete in various series such as the Intercontinental GT Challenge, TCR International Series[2] and the FIA World Endurance Championship. Under Coleman's leadership, the team secured multiple driver and team titles across different championships[3] including representing Porsche[4] and one of the works Aston Martins[5] at the famous Le Mans 24 Hour race. After Richard's best friend and business partner died,[6] the relationship with his other shareholders soured, ultimately with Richard leaving the team and both parties suing each other.
Mayfield Sports Management
[edit]Following his tenure with Craft-Bamboo Racing, Coleman founded Mayfield Sports Management, a Silverstone-based agency specializing in sports sponsorship and athlete management. Leveraging his extensive network within motorsports, Coleman has brokered over $100 million in sports sponsorship deals. Mayfield's clientele spans Formula One teams, drivers and organizing bodies, as well as entities in football, tennis, cycling and cricket. Coleman's engineering background and commercial acumen have been pivotal in the agency's success. The company and Coleman as an individual have acted as a senior advisor to hedge funds and private equity on significant sports equity transactions, particularly in Formula One, notably Sixth Street and IKON Capital.
Sports Governance
[edit]Coleman sat on various sporting and technical working groups at the FIA, including being elected as the Teams Representative to the Touring Car Commission in Paris.
Coleman served as a board member to the European Rugby League as and Independent Director.[7]
Personal Life
[edit]Beyond his professional endeavours, Richard Coleman has been involved in motorsports, competing at national level with multiple podium finishes[8]. During the Covid years Coleman studied at the London School of Economics taking Real Estate Economics and Finance.
References
[edit]- ^ "Interview with Craft-Bamboo Racing CEO Richard Coleman". Archived from the original on 2024-05-30. Retrieved 2025-06-12.
- ^ Abbott, Andrew (2017-09-05). "Craft-Bamboo boss criticises BoP, calls for circuit-specific system » TouringCars.Net". TouringCars.Net. Retrieved 2025-06-12.
- ^ Casillo, Pietro (2016-10-02). "Richard Coleman "proud" of teams' champions Craft-Bamboo". TouringCarTimes. Retrieved 2025-06-12.
- ^ "Porsche appoints Craft-Bamboo as technical partner".
- ^ "Craft-Bamboo Racing chosen to represent the marque in inaugural FIA GT World Cup". Retrieved 2025-06-12.
- ^ Handley, Jake (2014-05-02). "Bamboo Co-Founder Nigel Vaulkhard Passes Away". The Checkered Flag. Retrieved 2025-06-12.
- ^ "European Rugby League appoints Mayfield's Coleman as associate director". SportBusiness. 2022-07-01. Retrieved 2025-06-12.
- ^ "Tusting talks... to Richard Coleman". Tusting. 2025-03-15. Retrieved 2025-06-12.