Draft:Sad Beige
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Sad Beige is an aesthetic on social media using a muted color palette, employing monochromatic and otherwise "dull" colors.[1] "Sad beige moms" are parents who either dress their children in colorless outfits, prefer colorless toys, or have dull nurseries.[2] Sad beige parenting uses a restricted pallette, eliminating uses of primary colors amongst house decorations.[3]
Factors
[edit]The rise of beige aesthetics is attributed to many factors. Many parents implement Sad Beige aesthetics due to the calm that it is "calming" and "gender neutral".[1] On Etsy, searches for beige clothing increased by 67% in 2022.[3]
Critical assessment
[edit]Dr. Roberta Golinkoff, who is a professor at the University of Delaware, stated that "People are entitled to decorate their house any way they like — pink, blue, beige", going on to assert that the Sad Beige trend wouldn't harm children since they see all color organically.[2][4]
Examples
[edit]Hayley DeRoche would create Tiktok and Instagram accounts that satirized the Sad Beige phenomenon.[3] These videos featured voiceovers from Hayley (who spoke in an impression of German filmmaker Werner Herzog[5]) commentating on fictitious product lines such as the "Faceless Misëry of Existential Drӕd Romper".[3] Hayley would state that an increasing number of products aimed at children would feature monochromatic colors, such as oatmeal.[1][5] Hayley described Sad Beige as "when your aesthetic is marketed in such a way that it views childhood as a somber experience and that dressing your children this way or creating this environment will create a calm environment full of little scholars who want nothing more than to just, like, listen to Mozart quietly in their beige room and play quietly with their one wooden toy". [5]
On December 2023, influencer Nattie Jo Powell would post a video of herself painting a plastic Christmas tree to match a neutral color scheme. This video would gain millions of views, with many commentors dubbing Nattie a Sad Beige mom.[6]
References
[edit]- ^ a b c "What Is 'Sad Beige Parenting' and Is It Harmful to Babies?". Cleveland Clinic. Retrieved 6 June 2025.
- ^ a b Nicioli, Taylor (5 December 2024). "Here's what child development experts think about the 'beige mom' trend". CNN. Retrieved 6 June 2025.
- ^ a b c d "The rise of sad beige parenting: how primary colours, shiny surfaces – and fun – got banished". The Guardian. 22 November 2022. Retrieved 7 June 2025.
- ^ St. Clair, Kassia (January 25, 2025). "In defense of sad beige". The Washington Post. ProQuest 3159724316.
- ^ a b c Donnelly, Erin (6 October 2022). "Meet the mom behind Sad Beige, which calls out the 'somber' children's aesthetic: 'I made a joke and it went viral'". Yahoo. Yahoo Lifestyle. Retrieved 7 June 2025.
- ^ Edel, Victoria (19 December 2024). "She Went Viral for Her Toddler's 'Sad Beige' Tree. This Year, Fans Are Loving Its Bright Christmas Makeover (Exclusive)". People. Retrieved 7 June 2025.
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