Draft:Selhue
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== Selhue ==[1]
Selhue is an identity studio that helps businesses develop strong, clear digital brands. It is owned by Sellyoucorp No info About Sellyoucorp
Selhue is known for its work in brand storytelling, design strategy, and digital execution, offering a full range of services that help companies grow through identity-driven marketing.
The studio focuses on building long-term value for its clients by creating brands that are not only visually compelling but also emotionally resonant and strategically sound.
== Overview ==[2]
Selhue works with companies around the world to design digital identities that stand out in competitive markets. The company believes that a strong brand identity is the foundation for effective marketing, and its services are built around this philosophy. Selhue combines design, messaging, and strategy into a single, clear process that helps businesses scale with confidence.
Selhue is divided into three main parts...
Divisions
[edit]Selhue (Core Studio)
[edit]This is the heart of the company where brand identities are built from the ground up. The core studio focuses on...
- Identity like Branding, Naming and Storytelling
- Voice, tone, and brand messaging
- Strategic brand positioning
Selhue begins each project with a deep discovery process to understand the client’s goals, values, and audience before designing anything.
Sel by Selhue
[edit]This is the marketing and execution branch. Once a brand is created, Sel takes over to bring it to life across digital platforms. Sel is responsible for...
- Digital marketing campaigns
- Social media and content creations
- Paid media and advertising
- Email marketing
- Performance tracking and optimization
Sel ensures that everything delivered stays aligned with the brand’s core identity and speaks clearly to the target audience.
=== Hue by Selhue ===[3] Hue is the research and intelligence arm of Selhue. It studies culture, trends, and consumer behavior to provide insights that power both creative and marketing decisions.
Hue is made up of a globally distributed team of researchers, designers, and strategists from the Philippines, South Korea, and the United States. Their work supports clients with...
- Market research
- Consumer insight
- Technology & Software
- Branding
- Ease of Usage
Contribution of Hue by Selhue
[edit]Hue by Selhue, the research and intelligence division of Selhue, actively contributes to the global technology and developer communities through innovative projects that blend cutting-edge technology with culturally relevant, data-driven insights.
A key example is their collaboration with the open-source programming language Num, developed in partnership with the IseLang project.
Num is a fast, lightweight, cross-platform programming language designed to run instantly without installation. It prioritizes speed, resource efficiency, and a dynamic user experience. Complementing the ISE language, Num provides developers with essential tools for building efficient, scalable, and high-performance web applications.
Performance benchmarks comparing Num with other technologies are as follows...
| Test | NUM | ISE | NEXTJS | REACT |
|---|---|---|---|---|
| Performance Score | 100% | 100% | 90% | 87% |
| Compile Speed | 100% | 98% | 70% | 80% |
| Execution Speed | 100% | 100% | 80% | 75% |
| Load Speed | 100% | 100% | 70% | 85% |
| Optimization Score | 100% | 100% | 80% | 82% |
| UI and UX Score | 100% | 90% | 90% | 90% |
| Resource Efficiency | 100% | 100% | 70% | 86% |
| Consistency | 100% | 100% | 90% | 75% |
| Web Compatibility | 100% | 97% | 100% | 100% |
This initiative exemplifies Hue’s commitment to empowering developers with accessible, high-performance technology that fosters innovation and creative freedom.
More information can be found on the Num GitHub repository.
And beyond software development.. Hue by Selhue contributed significantly to the Modern Measurement for Intelligence (MMI) framework in partnership with the organization FAR. This framework introduces a distributed model of intelligence that moves beyond traditional IQ tests to a multi-domain system, reflecting the complexity of human cognition.
Overview
[edit]As the MMI framework it identifies the five core of cognitive domains which is Creative, Feeling, Logical, Practical, and Musical. Each of domain is linked to specific brain regions and cognitive functions, with memory processes integrated within each domain to support information reception, storage, processing, and output. Unlike conventional intelligence models, MMI views memory as a fundamental function embedded across all domains rather than a separate system.
The goal of the framework is to provide a scientifically grounded yet accessible model for understanding intelligence in humans and artificial systems. It also serves as the foundation for the Intelligence Graphical (IG) model, which captures a broader range of cognitive abilities, including creativity, emotion, practical skills, and musical aptitude.
Cognitive Domains and Brain Associations
[edit]| Domain | Associated Brain Regions | Key Functions |
|---|---|---|
| Creative | Right Hemisphere, Prefrontal Cortex, Temporal Lobe | Imagination, abstract thinking, problem solving, out-of-the-box creativity |
| Feeling | Amygdala, Prefrontal Cortex, Insula, Anterior Cingulate Cortex | Emotion regulation, sensory memory, bodily awareness, emotional memory |
| Logical | Left Hemisphere, Frontal Lobe, Parietal Lobe, Temporal Lobe | Analysis, reasoning, language, pattern recognition, logical memory |
| Practical | Frontal Lobe, Parietal Lobe, Sensory Cortex, Premotor Cortex, Basal Ganglia | Decision making, motor coordination, practical skills, body movement |
| Musical | Temporal Lobe, Right Hemisphere, Auditory Cortex, Cerebellum | Sound recognition, rhythm, musical memory, thematic understanding |
Purpose and Applications
[edit]The MMI framework offers a comprehensive approach to measuring intelligence, recognizing the diverse cognitive functions present in both living beings and artificial intelligence. It is intended for educational, scientific, and technological use to advance the understanding and assessment of intelligence beyond traditional metrics.
This distributed model of intelligence supports new methodologies in cognitive science, AI development, and education, enhancing how intelligence is conceptualized, taught, and evaluated.
Further information about the framework is available at FAR's official site.
Services
[edit]Selhue offers a complete set of services across branding, marketing, and research. These include...
- Brand strategy and storytelling
- Logo and identity design
- Content and campaign execution (via Sel)
- Audience research and cultural insights (via Hue)
- Website and e-commerce design
- Cross-platform marketing
- Visual and verbal brand guidelines
- Email and digital ad strategy
Each service is designed to work together, ensuring consistency and clarity at every touchpoint.
Method and Philosophy
[edit]Selhue takes a human-centered approach to branding. While the studio uses artificial intelligence (AI) tools to support certain processes and improve operational efficiency, it does not rely on AI to make creative decisions. A small percentage of workflows are enhanced by AI, but the creative direction and brand thinking are led entirely by human expertise.
All creative work begins with research, interviews, and collaborative workshops to deeply understand the business before any design or marketing is executed.
Ownership and Structure
[edit]Selhue is a public-facing brand owned by Sellyoucorp, a private company based in the Philippines. Sellyoucorp manages a group of creative and digital companies, with Selhue being one of its core ventures.
Selhue is structured as a remote-first company, allowing its team to work from across the globe. This model enables access to diverse talent and supports global collaboration with clients from various regions.
Mission
[edit]Selhue’s mission is to help businesses succeed by building digital identities that are clear, creative, and strategic. The company believes that branding is not just about appearance it’s about telling a meaningful story that connects with people and drives real business growth.
Selhue aims to be a long-term partner in transformation, empowering clients with the systems and knowledge they need to adapt and thrive in a fast-changing digital world