Draft:Small Giants
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Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. SamGrand (talk) 18:17, 30 May 2025 (UTC)
Overview
[edit]Small Giants is a woman-owned full-service marketing agency, predominantly serving the AEC (Architecture, Engineering, & Construction) and CRE (Commercial Real Estate) industries for more than 18 years. The team consists primarily of women (61%) who provide strategic and creative marketing for the industry to promote their companies, brands, and projects at a local, regional, and national level.
History
[edit]Small Giants began in 2006 with the goal of elevating the state of marketing, public relations (PR), and communications within the AEC and CRE world. Small Giants is a Certified Woman-Owned Business founded by Danielle Feroleto.
In 2018, Small Giants was recognized as one of OUTSIDE Magazine’s Best Places to Work.[1] The winning companies create excellent workplaces for employees and promote a balance between work and enjoying life in the great outdoors, while emphasizing supportive work practices. The 2018 list became highly competitive, featuring only 50 companies compared to 100 in previous years.
Small Giants opened their 9,300-square-foot office at 5555 E. Van Buren St. in Phoenix in 2023, nearly triple the size of its previous location. Small Giants was previously located at 8100 E. Indian School Road in Suite 201 in Scottsdale. Entering the Denver market about a decade ago as a result of referrals from their clients and a clear demand for its services, Small Giants also has an office in downtown Denver.[2]
In April of 2024, Small Giants launched the Academy for Construction Excellence. Guided by an advisory council with over 200 years of combined construction education experience across all facets of the industry, this initiative aims to help construction professionals achieve their full potential through tailored training programs and expert support.[3] The advisory council for the Academy is comprised of industry veterans:
- Andrew Atkinson, Managing Partner and Certified Work Comp Advisor at INSURICA Southwest
- Danielle Feroleto, Owner and President of Small Giants and an adjunct professor in the Del E. Webb School of Construction at Arizona State University
- Michael J. Holden, Founding Member at Holden Willits PLC
- Anthony Jeffers, Director of Project Development at Hensel Phelps
- Erica Lange, Training and Career Development Director at GCON, Inc.
- Carol McMullen, retired industry educator and a member of the Arizona State University Construction Advisory Committee
- John Murdough, partner emeritus at Baker Tilly US
- Jennifer Swanson, Executive Administrator/Special Projects at Small Giants
Awards
[edit]| Year | Award | Organization | Project/Person |
|---|---|---|---|
| 2025 | #6 Public Relations Agency (7 or fewer in department)[4] | Ranking Arizona | |
| 2024 | Most Admired Companies | AZ Big Media[5] | |
| 2024 | Newcomer Award | American Subcontractors Association of Arizona | |
| 2024 | Sun Devil 100 | Arizona State University | (Danielle Feroleto, Tiffany Ellington)[6] |
| 2024 | #2 Advertising Agency (16-39 staff)[7] | Ranking Arizona | |
| 2024 | #7 Public Relations Agency (7 or fewer in department)[8] | Ranking Arizona | |
| 2024 | #8 SEO/Social Media Marketing[9] | Ranking Arizona | |
| 2024 | Top Woman Owned Business | Ranking Arizona | |
| 2024 | Mastery Level: Business Web Site[10] | AZIMA | K2 Electric |
| 2024 | Mastery Level: Consumer Web Site[10] | AZIMA | Phoenix Rising Investments |
| 2024 | Excellence Level: Interactive User Experience[10] | AZIMA | ACE Mentorship |
| 2024 | Excellence Level: Online Video[10] | AZIMA | City of Avondale |
| 2024 | Excellence Level: Search Marketing (PPC) Campaign[10] | AZIMA | Willmeng Construction |
| 2024 | Platinum: Marketing Web Video[11] | MarCom Awards | AZUL Concept Video for Baker Development |
| 2024 | Platinum: Corporate Publications[12] | MarCom Awards | Giant Life Magazine |
| 2024 | Gold: Business to Consumer Website[13] | MarCom Awards | Bouten Construction |
| 2024 | Gold: Business to Business Website[14] | MarCom Awards | K2 Electric |
| 2024 | Gold: Business to Consumer Website[15] | MarCom Awards | The Common Phoenix |
| 2024 | Platinum: Non-Broadcast Short Form Web Video[16] | Viddy Awards | Small Giants Office Tour |
| 2024 | Platinum: Non-Broadcast Short Form Web Video[17] | Viddy Awards | Valley Partnership House of Refuge Community Project Recap |
| 2024 | Platinum: Non-Broadcast Non-Broadcast Creativity[18] | Viddy Awards | Willmeng OPT - Messy Garage |
| 2024 | Gold: Non-Broadcast Digital Technology Video[19] | Viddy Awards | Architectural Visualization Reel |
| 2024 | Gold: Non-Broadcast Short Form Web Video[20] | Viddy Awards | Suntec ESOP Announcement Highlight |
| 2024 | #37 on list of Women-owned Businesses[21] | Phoenix Business Journal Book of Lists |
Danielle Feroleto, CPSM, founded Small Giants in 2006. The firm’s foundation in serving the CRE and AEC industries was established through Feroleto’s background in commercial construction, including editor roles for two construction publications and marketing and business development experience at a large general contractor for nearly a decade. The result has been passion, application and understanding the industry to serve more than 300 clients in achieving their goals and visions to compete at the highest level. In 2015, Danielle was named one of the “Most Influential Women in Commercial Real Estate.”
Danielle pioneered the first marketing and business development course at the Del E. Webb School of Construction at Arizona State University in 2014, where she has served as an associate faculty member, educating hundreds of future construction professionals. In addition, her book “The Truth Helps: An Honest, Straightforward Guide to Project Interview Success,” has served as a guiding light for teams to win projects.
Danielle has received several formal acknowledgments for her leadership, influence, work in the community and thought-leadership. Danielle earned a Masters in Mass Communication from Arizona State University.
- Strategic Planning
- Marketing & BD Planning
- Employee and Client Surveys
- Marketing Plan Management and Reporting
- Public Relations Strategy and Execution
- RFQ/RFP Response & Interviews
- Brand Journey
- Brand Vehicles
- Visual Brand Development
- Website
- Social Media
- Paid Ads
- SEO
- Reporting
- Photography
- Animation
- VFX
- Arch Viz
- Tech Production
- Video: Live Action & Livestream
- Logistics
- Coordination/Pre-Planning
- Vendor Coordination
- Location Management
- Day-of Event Work
- Audio/Visual
- Print/Digital Collateral
- Budget Management
- PR and Media Coordination
- Environmental Design and Print Solutions
- Photo-Video Capture
References
[edit]- ^ sg-basesite (2019-01-28). "Small Giants Recognized In OUTSIDE'S Best Places To Work". Small Giants Marketing Agency. Retrieved 2025-05-30.
- ^ www.bizjournals.com https://www.bizjournals.com/phoenix/news/2023/03/31/small-giants-opens-new-phoenix-office.html. Retrieved 2025-05-30.
{{cite web}}: Missing or empty|title=(help) - ^ Magazine, AZ Business (2024-04-26). "Small Giants launches Academy for Construction Excellence". AZ Big Media. Retrieved 2025-05-30.
{{cite web}}:|first=has generic name (help) - ^ Arizona, Ranking (2025-04-16). "Ranking Arizona: Top 10 public relations companies for 2025". AZ Big Media. Retrieved 2025-05-30.
- ^ Gossie, Michael (2024-09-24). "Most Admired Companies of 2024: Small Giants". AZ Big Media. Retrieved 2025-05-30.
- ^ "Sun Devil 100 archive | ASU Alumni". alumni.asu.edu. Retrieved 2025-05-30.
- ^ Arizona, Ranking (2024-03-20). "Ranking Arizona: Top 10 advertising agencies for 2024". AZ Big Media. Retrieved 2025-05-30.
- ^ Arizona, Ranking (2024-04-04). "Ranking Arizona: Top 10 public relations companies for 2024". AZ Big Media. Retrieved 2025-05-30.
- ^ Arizona, Ranking (2024-03-26). "Ranking Arizona: Top 10 social media marketing agencies for 2024". AZ Big Media. Retrieved 2025-05-30.
- ^ a b c d e Dill, Holly (2024-10-28). "2024 AZIMA TIM Award Winners". AZIMA. Retrieved 2025-05-30.
- ^ "AZUL Concept Video". MarCom Awards. Retrieved 2025-05-30.
- ^ "Giant Life Magazine". MarCom Awards. Retrieved 2025-05-30.
- ^ "Bouten Construction Website". MarCom Awards. Retrieved 2025-05-30.
- ^ "K2 Electric Website". MarCom Awards. Retrieved 2025-05-30.
- ^ "The Common Phoenix Website". MarCom Awards. Retrieved 2025-05-30.
- ^ "Small Giants Office Tour". Viddy Awards. Retrieved 2025-05-30.
- ^ "Valley Partnership House of Refuge Community Project recap". Viddy Awards. Retrieved 2025-05-30.
- ^ "Willmeng OPT - Messy Garage". Viddy Awards. Retrieved 2025-05-30.
- ^ "Architectural Visualization Reel". Viddy Awards. Retrieved 2025-05-30.
- ^ "Suntec ESOP Announcement Highlight Video". Viddy Awards. Retrieved 2025-05-30.
- ^ www.bizjournals.com https://www.bizjournals.com/phoenix/subscriber-only/2024/03/29/largest-phoenix-area-women-owned-businesses.html. Retrieved 2025-05-30.
{{cite web}}: Missing or empty|title=(help) - ^ "Team". Small Giants Marketing Agency. Retrieved 2025-05-30.
- ^ "Home". Small Giants Marketing Agency. Retrieved 2025-05-30.
- ^ "Strategic Marketing & Execution". Small Giants Marketing Agency. Retrieved 2025-05-30.
- ^ "Brand Development & Brand Management". Small Giants Marketing Agency. Retrieved 2025-05-30.
- ^ "Web & Digital". Small Giants Marketing Agency. Retrieved 2025-05-30.
- ^ "Visual Media Solutions". Small Giants Marketing Agency. Retrieved 2025-05-30.
- ^ "Event Production". Small Giants Marketing Agency. Retrieved 2025-05-30.