Draft:Vloggi
| Company type | Private |
|---|---|
| Industry | Software |
| Founded | 2018 |
| Founder | Justin Wastnage |
| Headquarters | Sydney, Australia |
Key people | Justin Wastnage (Founder & CEO), Ali Hassani (CTO) |
| Products | Vloggi Studio, VloggIQ |
| Services | Video submission management, AI-powered video analytics |
Number of employees | ~10 (as of 2025) |
| Parent | Vloggi Technology Pty Ltd |
| Website | vloggi.com |
Vloggi is a software company headquartered in Australia that provides a platform for collecting, managing and analysing user-generated video (UGV) content.[citation needed]
History
[edit]Vloggi was founded in late 2018 by Justin Wastnage, a media and technology entrepreneur.[1]
The company initially developed a short-form mobile app that used in-app video concatenation to compile clips into 10-second social media-style videos, similar in format to Instagram Reels.[citation needed] Launched in 2019, this iPhone app was designed as a two-sided marketplace for travelers to monetize their video content by micro-licensing content to destination marketing agencies. The South Australian Tourism Commission (SATC) was Vloggi's first paying customer, using the platform to create 25 episodes in four languages, of the Life In My Hood video guides to Adelaide suburbs, made by local residents.[citation needed]
In December 2019, Vloggi won the Australian regional heat of the StartCon Pitch for $1M contest, backed by venture firm Edge196.[citation needed] The global final was scheduled for March 2020 in Kuala Lumpur but was ultimately cancelled due to the COVID-19 pandemic. During the early months of 2020, the company briefly considered rebranding as "CoVid," short for "collaborative video," a concept it had developed at the time.[2]
Following the onset of the pandemic, Vloggi abandoned its mobile app and pivoted away from travel and tourism. In 2021, the company launched Vloggi Studio as its primary platform. One of its cornerstone clients was Australian tire retailer JAX Tyres & Auto, which co-developed the concept of branded video contests in which copyright is transferred to the commissioning company. This collaboration led to the development of Vloggi's integrated consent management system, which has since become a core feature of the platform.[3].
The company was also forced to abandon a US$3 million seed round in 2021 that had targeted US investors, due to the travel restrictions [4]
Products
[edit]Vloggi's core product, Vloggi Studio, is a cloud-based software-as-a-service (SaaS) B2B platform that allows users to collect video submissions via surveys, contests or video upload forms. Contributors upload video clips via branded forms and submissions are tagged and labeled. The platform includes features for consent management, allowing contributors to provide appropriate usage rights and permissions during upload.
In 2024, the company announced plans to add video analytics as a service under a product line called VloggIQ, developed in conjunction with Swinburne University's Digital Innovation Lab, with public release expected in late 2025.
Applications
[edit]The Vloggi platform has been used in a range of sectors, including government, education, and corporate communications. Since 2020, the New South Wales Education Standards Authority has used Vloggi to streamline video audition submissions for HSC student showcases.[5]
Media coverage
[edit]Vloggi has been profiled in media outlets including:
Pinstripe Media's Startup Daily[7]
Government and accreditation
[edit]Vloggi is a registered supplier on the New South Wales Government's buy.nsw Supplier Hub, under the Information and Communications Technology procurement category.[8]
In 2023, Vloggi was named a runner-up in the International Government Communication Centre’s award for innovation in government communication technology at the International Government Communication Forum held in Sharjah, United Arab Emirates.[9]
See also
[edit]References
[edit]- ^ "I don't like the unicorn label for some startups – $1 billion is not as cool as it once was". The Sydney Morning Herald. 21 January 2022. Retrieved 21 May 2025.
- ^ "How we almost rebranded as CoVid in January". LinkedIn. Retrieved 21 May 2025.
- ^ "Sydney tech startup Vloggi raises $750,000 in pre-seed round". AdNews. Retrieved 21 May 2025.
- ^ "Video scale-up Vloggi looks offshore for $3 million seed round". Startup Daily. 29 November 2021. Retrieved 21 May 2025.
- ^ "'It feels a bit surreal right now': The students who came first in every HSC subject". Sydney Morning Herald. 17 December 2020. Retrieved 21 May 2025.
- ^ "I don't like the unicorn label for some startups – $1 billion is not as cool as it once was". The Sydney Morning Herald. 14 January 2022. Retrieved 21 May 2025.
- ^ "Video testimonial platform Vloggi launched $750,000 crowdfunding campaign". Startup Daily. 11 December 2023. Retrieved 21 May 2025.
- ^ "Supplier profile: Vloggi Pty Ltd". buy.nsw.gov.au. Retrieved 21 May 2025.
- ^ "IGCF 2023: Awards recognize innovations in government communication". Emirates News Agency (WAM). Retrieved 21 May 2025.