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Fassforward

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fassforward
Company typePrivate
IndustryConsulting
Founded2001, Pelham, New York
FounderRose Fass
Key people
Rose Fass (Founder and Chair), Gavin McMahon (Co-CEO), David Frost (Co-CEO)
Websitefassforward.com

fassforward is a leadership consulting and business storytelling firm headquartered in Pelham, New York.[1][2] The company was founded in 2001 by Rose Fass,[3][4] a former executive at Xerox[5] and Gartner Group.[6] It offers services in executive coaching, cultural transformation, and leadership development. Clients have included Estée Lauder, Mastercard, Verizon, and SpaceX.[7][8]

fassforward’s services include coaching, consulting, training, and creative strategy.[9]

Leadership

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  • Rose Fass (Founder and Chair)[10][11] – Author and speaker. She was featured in Fortune’s Most Powerful Women list (2022) and Entrepreneur’s 100 Women of Influence.[12] Fass was also included in Forbes’ 2012 Top 10 Women Business Leaders of New York and received the 2024 Great Companies International Women Entrepreneur Award.[13][14] She is the author of The Chocolate Conversation: Lead Bittersweet Change;[15][16] Transform Your Business and The Leadership Conversation: Make Bold Change One Conversation at a Time, with forward by Bill McDermott, CEO of ServiceNow.[17][18]
  • Gavin McMahon (Co-CEO, Co-founder)[19]
  • David Frost (Co-CEO, Head of Executive Coaching)[20]

Awards and Recognition

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  • In 2021, fassforward received a Silver Award from the Brandon Hall Group Excellence Awards for “Best Advance in Unique Learning Technology.”[21]
  • The company was included on the Inc. 500/5000 list of fastest-growing private companies in the United States for multiple years, most recently in 2021.[22][23][24]
  • It was named “Best Business Coaching & Transformation Consultancy 2021 – New York” by Corporate Vision.[25]
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References

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  1. ^ "fassforward Launches Leadership and Storytelling Certifications". Barchart. Retrieved May 30, 2025.
  2. ^ Adler, Paul (November 6, 2015). "Advice From Westchester's Fastest Growing Companies". Westchester Magazine. Retrieved May 30, 2025.
  3. ^ "Transforming Culture: A Case Study on the Power of Thinking Patterns". From Day One. September 24, 2024. Retrieved June 8, 2025.
  4. ^ "Learning the Art of Conversation". National Society of Leadership and Success. August 14, 2023. Retrieved June 8, 2025.
  5. ^ Root + River (November 21, 2017). "Synthesis Episode 2: Being an Agent for Change, A Conversation with Rose Fass". Root + River. Retrieved June 8, 2025. {{cite web}}: no-break space character in |title= at position 18 (help); no-break space character in |website= at position 5 (help)
  6. ^ "Rose Fass: Winner of the 2024 Great Companies International Women Entrepreneur Award". Great Companies. March 7, 2024. Retrieved May 30, 2025.
  7. ^ Feloni, Richard (December 5, 2014). "Which type of public speaker are you?". World Economic Forum. Retrieved May 30, 2025.
  8. ^ Schork, Robert (November 7, 2011). "A Pelham, NY, Loft: The Office Space of Rose Fass, Owner of fassforward Consulting Group". Westchester Magazine. Retrieved May 30, 2025.
  9. ^ "Rose Fass". Observer. Retrieved May 30, 2025.
  10. ^ Hoffman, Bryce (April 14, 2013). "You Said What?! Three Biggest Communication Mistakes". CNBC. Retrieved June 8, 2025.
  11. ^ Fass, Rose (May 20, 2013). "Sending the Right Message". CNN. Retrieved June 8, 2025.
  12. ^ "Rose Fass". Observer. Retrieved May 30, 2025.
  13. ^ "Rose Fass: Winner of the 2024 Great Companies International Women Entrepreneur Award". Great Companies. March 7, 2024. Retrieved May 30, 2025.
  14. ^ Eikenberry, Kevin (September 18, 2024). "Creating Better Leadership Conversations with Rose Fass". Remarkable Leadership Podcast. Retrieved June 8, 2025.
  15. ^ "The Chocolate Conversation review". HuffPost. Retrieved June 8, 2025.
  16. ^ "Episode #507 I Rose Fass". 33Voices. May 6, 2013. Retrieved June 8, 2025. {{cite web}}: no-break space character in |title= at position 8 (help)
  17. ^ Fass, Rose. "The Leadership Conversation: Make Bold Change, One Conversation at a Time". Amazon. Retrieved June 8, 2025.
  18. ^ Fass, Rose (September 6, 2023). "The Chocolate Conversation: The Driving Force Of A Successful Business With Rose Fass". Altiqe. Retrieved May 30, 2025.
  19. ^ Feloni, Richard (October 16, 2014). "Pixar's 22 Rules For Telling A Great Story". Business Insider. Retrieved May 30, 2025.
  20. ^ "HR's Next Frontier: Hopes for a Revolutionary 2025". HRSpotlight. 10 January 2025. Retrieved May 30, 2025.
  21. ^ "Brandon Hall Group Announces Winners of the Excellence in Technology Awards for 2021". Brandon Hall Group. December 9, 2021. Retrieved May 30, 2025.
  22. ^ Schork, Robert (November 7, 2011). "A Pelham, NY, Loft: The Office Space of Rose Fass, Owner of fassforward Consulting Group". Westchester Magazine. Retrieved May 30, 2025.
  23. ^ "fassforward". Inc. Retrieved May 30, 2025.
  24. ^ Beach, Jim (January 15, 2024). "Leadership Conversation: Shannon Walker on Service Dogs". School for Startups Radio. Retrieved June 8, 2025.
  25. ^ "Fassforward". Corporate Vision. Retrieved May 30, 2025.
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