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Future Readiness Indicator

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The Future Readiness Indicator is an indicator developed by the IMD Center for Future Readiness.[1][2][3] It evaluates a company's preparedness for long-term trends.[4] A systematic methodology generates a composite score for each entity, allowing identification of industry leaders and an examination of their respective behaviors and attitudes. It is developed by Howard Yu, and has been covered by Al Jazeera English[5] Bloomberg TV,[6] and CNBC,[7] as well as other news outlets.[8][9][10] The Future Readiness Indicator currently covers 182 companies across six different industries. The latest update was released in December 2024.

History

The Future Readiness Indicator, developed in 2021 (some rankings are backdated to 2010 as analysis only), annually evaluates the adaptability of the largest companies of the world to future challenges.[5][11]

Methodology

The ranking derives from seven primary, equally-weighted factors: financial indicators, projected growth, business diversification, workforce diversity/ESG, R&D, innovation outcomes, and liquidity/debt status, totaling 33 distinct variables.[12][13]

The data is publicly accessible from company outlets, news sources, and thematic reports. Factiva, CrunchBase, Espacenet, Sustainalytics, and Google Trends also supplement data collection.[12][14]

The indicator is calculated by collecting each company's historical data, performing computations for each variable, standardizing criteria data, aggregating variables into main factors, and assigning an overall ranking.[14] Each company is ranked from 1 (best) to n (worst, n=sample size) on a 1-100 scale.[12]

Rankings

Automotive

Company 2024[15] 2023[16] 2022[17] 2021[18] 2020[16] 2019[16] 2018[16] 2017[16] 2016[16] 2015[16] 2014[16] 2013[16] 2012[16] 2011[16] 2010[16]
Tesla 1 1 1 1 1 1 2 3 5 10 6 4 16 11 10
BYD 2 2 5 14 13 15 16 18 18 17 18 17 17 18 18
Volkswagen 3 3 3 6 8 5 13 11 9 7 5 10 9 10 6
Stellantis 4 11 8 12 – – – – – – – – – – –
Hyundai 5 4 4 5 5 12 11 12 14 15 12 14 13 15 15
Ford Motors 6 5 7 4 4 3 3 1 1 2 2 2 3 3 3
General Motors 7 9 11 11 12 11 4 4 3 6 3 3 2 2 1
Kia Motors 8 18 16 16 18 18 18 17 17 18 15 16 12 13 16
Li Auto 9 7 14 – – – – – – – – – – – –
Mercedes-Benz 10 8 9 8 7 6 8 9 4 3 4 8 10 9 8
Toyota 11 10 2 2 3 2 1 2 2 1 1 1 1 1 2

Consumer packaged goods

Company 2024[15] 2023[19]
L'Oréal 1 3
Coca-Cola 2 1
Procter & Gamble 3 2
Nestlé 4 4
Unilever 5 7
Diageo 6 5
Brown–Forman 7 8
Pernod Ricard 8 9
Colgate-Palmolive 9 –
The Estée Lauder Companies 10 6

Fashion

Company 2024[20] 2023[21] 2022[22] 2021[22]
Hermès 1 2 4 3
LVMH 2 4 5 6
Inditex 3 8 13 15
Nike 4 1 1 2
Lululemon 5 7 2 1
Kering 6 3 3 5
Richemont 7 6 6 8
Prada 8 10 10 –
Zalando 9 5 7 –
Adidas 10 14 12 12

Financial services

Company 2024[15] 2023[23] 2022[24] 2021[25] 2020[23] 2019[23] 2018[23] 2017[23] 2016[23] 2015[23]
Mastercard 1 1 1 1 1 1 1 1 1 1
Visa 2 2 2 2 2 2 2 2 2 2
DBS Bank 3 4 5 6 6 6 5 5 5 9
JPMorgan Chase 4 3 3 13 12 7 7 10 7 7
Bank of America 5 7 7 12 14 9 10 14 12 13
HSBC 6 10 14 22 21 22 19 20 18 22
UBS 7 9 10 15 10 13 12 11 8 5
Coinbase 8 – – – – – – – – –
Zurich Insurance 9 8 13 8 – 8 9 6 9 17
Block, Inc. 10 6 6 – – – – – – –
PayPal 11 5 4 5 4 4 4 4 3 3

Pharmaceutical

Company 2024[26] 2023[27] 2022[28]
Roche 1 5 1
Novo Nordisk 2 7 13
Eli Lilly and Company 3 3 7
AstraZeneca 4 2 3
Novartis 5 4 5
Johnson & Johnson 6 8 8
Bristol Myers Squibb 7 6 4
Merck & Co. 8 9 9
Pfizer 9 1 2
Gilead Sciences 10 14 14

Technology

Company 2024[29] 2023[30] 2022[31] 2021[32][33]
Nvidia 1 2 3 6
Microsoft 2 1 2 3
Meta Platforms 3 3 6 4
Alphabet 4 4 1 1
Apple 5 5 5 9
Amazon 6 10 4 2
AMD 7 8 8 5
Qualcomm 8 14 9 17
SAP 9 19 25 19
Netflix 10 12 29 7

Travel

Company 2025[34]
Booking Holdings 1
Airbnb 2
Marriott 3
Trip.com 4
Hilton 5
Expedia 6
Delta Air Lines 7
Royal Caribbean 8
Carnival 9
Ryanair 10
IAG 11
Singapore Airlines 12
IHG Hotels & Resorts 13
Turkish Airlines 14
Hyatt 15
United Airlines 16
H World 17
Accor 18
easyJet 19
Travel + Leisure 20

References

  1. ^ Cabral, Alvin R. (May 16, 2023). "Tesla ranked top future-proof automotive company". The National.
  2. ^ "Roche et Richemont parmi les compagnies les mieux parées à affronter 2023 selon IMD". L'Agefi. 2025.
  3. ^ Montebello, Leah (15 December 2021). "Apple struggles to keep pace with Google and Amazon according to new study on future readiness". City A.M.
  4. ^ Peel, Antonia Garrett. "Four lessons from the world's most 'future-ready' businesses". Management Today.
  5. ^ a b "Tesla most 'future-ready' carmaker, China's BYD rising: Report". Al Jazeera English.
  6. ^ "BYD challenging Tesla's dominance, says IMD's Yu". Bloomberg TV. 2024-03-06. Retrieved 2024-05-28.
  7. ^ "Microsoft a top tech innovator, says IMD". CNBC. 2024-03-06. Retrieved 2024-05-28.
  8. ^ "Future readiness ranking: "So much unpredictability ahead"". YouTube. 2024-03-06. Retrieved 2024-12-26.
  9. ^ Nguyen, Britney (2024-11-25). "Meta could outdo Google in the AI transformation, professor says". Quartz. Retrieved 2024-12-26.
  10. ^ Peel, Antonia Garrett (2024-11-27). "Three hallmarks of a 'future-ready' business". Management Today. Retrieved 2024-12-26.
  11. ^ "Chinese carmakers gather steam as innovation thrives, expert says". China Daily.
  12. ^ a b c "Our Research Methodology - IMD business school for management and leadership courses". www.imd.org.
  13. ^ Warner, Kelsey (December 15, 2021). "How future-proof are Apple, Twitter and Spotify? Not very, researchers find". The National.
  14. ^ a b Yu, Howard; Shan, Jialu; Boutalikakis, Angelo; Tempel, Lawrence; Balian, Zuriati (March 21, 2022). "What Makes a Company "Future Ready"?". Harvard Business Review.
  15. ^ a b c "IMD Future Readiness Indicator - 2024". www.imd.org.
  16. ^ a b c d e f g h i j k l "IMD Future Readiness Indicator - Automotive 2023". www.imd.org.
  17. ^ "Automotive 2022 - IMD business school for management and leadership courses". www.imd.org.
  18. ^ "Automotive 2021 - IMD business school for management and leadership courses". www.imd.org.
  19. ^ "MD Future Readiness Indicator - Technology 2023". www.imd.org.
  20. ^ "IMD Future Readiness Indicator - Fashion Industry 2024". www.imd.org.
  21. ^ "IMD Future Readiness Indicator - Fashion Industry 2023". www.imd.org.
  22. ^ a b "IMD Future Readiness Indicator - Fashion Industry 2022". www.imd.org.
  23. ^ a b c d e f g "IMD Future Readiness Indicator - Financial Services 2023". www.imd.org.
  24. ^ "Finance 2022 - IMD business school for management and leadership courses". www.imd.org.
  25. ^ "Financial services 2021 - IMD business school for management and leadership courses". www.imd.org.
  26. ^ "IMD Future Readiness Indicator - Pharma 2024". www.imd.org.
  27. ^ "IMD Future Readiness Indicator - Pharma 2023". www.imd.org.
  28. ^ "IMD Future Readiness Indicator - Pharma 2022". www.imd.org.
  29. ^ "IMD Future Readiness Indicator - Technology 2024". www.imd.org.
  30. ^ "IMD Future Readiness Indicator - Technology 2023". www.imd.org.
  31. ^ "IMD Future Readiness Indicator - Technology 2022". www.imd.org.
  32. ^ "IMD Future Readiness Indicator - Technology 2021". www.imd.org.
  33. ^ Warner, Kelsey (December 15, 2021). "How future-proof are Apple, Twitter and Spotify? Not very, researchers find". The National.
  34. ^ "IMD Future Readiness Indicator - Travel 2025". www.imd.org.
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