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Generation Beta

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Generation Beta (often shortened to Gen Beta) is the proposed name for the demographic cohort succeeding Generation Alpha. Futurist and demographer Mark McCrindle (who also coined the name Generation Alpha) defines the cohort as those born from 2025 to 2039.[1]

Generation Beta is named after the second letter of the Greek alphabet. According to McCrindle, its members are primarily the children of young Millennials and Generation Z.[1]

Date and age range definitions

Futurist and demographer Mark McCrindle, who coined the term Generation Beta, uses 2025 as the starting birth year and 2039 as the ending birth year.[1]

There is general disagreement over the ending year for Generation Alpha, the preceding generation. Some sources have followed McCrindle's definition, putting the end year at 2024.[2][3] Others have put the end year at 2021 (with the next generation beginning in 2022)[4][5] or 2025 (with the next generation beginning in 2026).[6][7] Other sources, while they have not specified a range for Generation Alpha, have specified end years for Generation Z of 2010,[6] 2012,[8][9][10] or 2013,[11] which suggest a later date range for Generation Alpha than McCrindle's definition of 2010–2024 and thus a later start date for Generation Beta.

Speculations

Connotations of name

The term "Beta" has been used as an insult meaning someone who is weak or passive, leading some to suggest that a different name may be chosen for the generation.[12]

Demographics

Generation Beta will be impacted by declining birth rates, and, according to McCrindle, Generation Beta will likely make up around 16% of the world's population in 2035.[13] McCrindle predicts Generation Beta to reach 2.1 billion people, surpassing Generation Alpha's 2 billion.[14] McCrindle has suggested that Generation Beta will have a stronger appreciation for diversity than previous generations.[13] Many members of Generation Beta will likely live to see the 22nd century.

Technology

According to McCrindle, members of Generation Beta will likely not only adapt to technologies but will immerse themselves in them from the outset more than any previous generation.[7] He also stated that Generation Beta will likely follow Generation Alpha in their use of slang phrases.[7] Due to the large amount of technology that Generation Beta will grow up in, experts suggest that Generation Z parents may prefer to shield their children from constant internet exposure.[7] McCrindle has also said that Generation Beta will be characterised by significant technological integration, and experts have predicted that Generation Beta children will grow up immersed and integrated with artificial intelligence.[13] According to experts, mis- and disinformation are likely to grow during Generation Beta's time due to growing political polarization and growing indistinguishability between real and AI-generated material.[14][15] Attention spans are also expected to continue decreasing in Generation Beta children.[16]

Global issues

McCrindle has predicted that, due to having parents that care more about global issues, including climate change, Generation Beta will be more focused on these issues.[13][7]

References

  1. ^ a b c "Welcome Gen Beta - McCrindle". mccrindle.com.au. 2024-12-19. Retrieved 2025-02-27.
  2. ^ "Marketing to Generation Alpha, the Newest and Youngest Cohort". www.ana.net. Retrieved 2023-04-28.
  3. ^ Dedczak, Michele (2021-11-17). "Everything You Need to Know About Generation Alpha—The Children of Millennials". www.mentalfloss.com. Archived from the original on May 23, 2022. Retrieved 2021-12-14.
  4. ^ "2021 Census shows Millennials overtaking Boomers | Australian Bureau of Statistics". www.abs.gov.au. 28 June 2022. Archived from the original on December 1, 2022. Retrieved December 11, 2022.
  5. ^ Government of Canada, Statistics Canada (27 April 2022). "A generational portrait of Canada's aging population from the 2021 Census". www12.statcan.gc.ca. Retrieved 26 March 2023.
  6. ^ a b Carter, Christine Michel. "The Complete Guide To Generation Alpha, The Children Of Millennials". Forbes. Archived from the original on April 9, 2022. Retrieved 2021-12-13.
  7. ^ a b c d e Venkatraman, Sakshi (2024-12-27). "Move over, Gen Alpha: 2025 marks the start of the Gen Beta era". NBC News. Retrieved 2025-01-01.
  8. ^ Dimmock, Michael (January 17, 2019). "Defining generations: Where Millennials end and post-Millennials begin". Pew Research Center. Archived from the original on January 17, 2019. Retrieved December 21, 2019.
  9. ^ Hecht, Evan. "What years are Gen X? Here's the full list of when each generation was born". USA TODAY. Retrieved 26 March 2023.
  10. ^ Frey, William H. (30 July 2020). "Now, more than half of Americans are millennials or younger". Brookings. Retrieved 26 March 2023.
  11. ^ Bennett, Neil; Hays, Donald; Sullivan, Briana (August 1, 2022). "2019 Data Show Baby Boomers Nearly 9 Times Wealthier Than Millennials". United States Census Bureau. Archived from the original on August 1, 2022. Retrieved March 8, 2021.
  12. ^ "Is Gen Beta's name actually an insult? Why some believe generation's label is 'cringe'". Yahoo Life. 2025-03-06. Retrieved 2025-04-18.
  13. ^ a b c d Najib, Shafiq. "Generation Beta starts in 2025: 5 things to know". ABC News. Retrieved 2025-04-17.
  14. ^ a b Rubin, April (2025-01-01). "Meet Gen Beta, starting to be born in 2025". Axios. Retrieved 2025-04-18.
  15. ^ "Wreck the Vote: How AI-Driven Misinformation Could Undermine Democracy". Stanford Graduate School of Business. 2024-06-26. Retrieved 2025-04-18.
  16. ^ Moulton, Cyrus (0101). "Squirrel! Why attention spans seem to be shrinking and what we can do about it". Northeastern Global News. Retrieved 2025-04-19.


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