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Genertel S.p.A.
FormerlyTrieste e Venezia Assicurazioni S.p.A. (1994-1997)
Trieste e Venezia Assicurazioni – Genertel S.p.A. (1997-2001)
Company typeSubsidiary
IndustryInsurance
FoundedJuly 1994; 30 years ago (1994-07)
FounderAssicurazioni Generali
Headquarters
Trieste
,
Italy
Key people
Products
OwnerGenerali Italia (100%)
ParentAssicurazioni Generali
Websitewww.genertel.it

Genertel is an Italian online insurance company.[1]

Founded in 1994 as Trieste e Venezia Assicurazioni,[2] it is part of the Generali Group.

History

Trieste e Venezia Assicurazioni was founded in Trieste in July 1994; it is the first company in Italy to provide financial services by telephone.[2][3]

In 1997 changed its name to Trieste e Venezia Assicurazioni – Genertel.

In 1998 only five insurance companies were authorized to operate by telephone in Italy; among these, Genertel was the first in terms of premium amount[4] and number of customers (more than 100,000).[5]

In 1999 Genertel was the first direct insurance in Italy to offer the possibility of taking out policies on the Internet.[2]

In 2001 changed its name to Genertel.

In 2005 Davide Passero became CEO of Genertel for almost a decade, until 2014 when he joined Alleanza Assicurazioni.[6]

In June 2009, Generali launched Genertellife, the first online life insurance company in Italy, as an extension of Genertel.[7]

In 2012, Fata Vita is merged by incorporation into Genertellife.

In 2014 there is a change at the top, Passero leaves the management of the company to Manlio Lostuzzi.[8][9]

In 2019, Genertel was authorized by IVASS to operate also in the credit sector, where the company aims at the sector of the salary- or pension-backed loans.[10]

On 1 September 2019 Maurizio Pescarini became CEO.[11]

In 2020, to counter the emergency linked to the COVID-19 pandemic, Genertel launches "Genertel Everywhere" a completely remote contact center available 24 hours a day.[12][13][14]

On 28 March 2023 IVASS authorized the merger between Genertel and Cattolica Assicurazioni. The latter was incorporated assuming the definitive name of Genertel on July 1, 2023.[15][16][17][18]

In May 2024, the merger by incorporation of Genertellife into Alleanza Assicurazioni was announced, with the operation expected to be completed in 2025.[19]

On 21 May 2024, Giacomo Trovato became CEO and general manager.[20]

Genertellife

Genertellife S.p.A.
Company typeSubsidiary
IndustryInsurance
Founded2009; 16 years ago (2009)
FounderAssicurazioni Generali
DefunctJanuary 1, 2025 (2025-01-01)
FateMerged into Alleanza Assicurazioni
SuccessorAlleanza Assicurazioni
Headquarters
Mogliano Veneto
,
Italy
Key people
Products
OwnerGenerali Italia (100%)
ParentAssicurazioni Generali
Websitewww.genertellife.it

Genertellife was an Italian online insurance company. It is the extension of the non-life insurance provider Genertel.

Founded in 2009, it was part of the Generali Group.

In November 2023 Antonella Maier became CEO and general manager.[21]

In May 2024, the merger by incorporation of Genertellife into Alleanza Assicurazioni was announced, with the operation completed in 2025.[22]

References

  1. ^ "Informazioni Societarie | Genertel". www.genertel.it (in Italian). Retrieved 2021-05-13.
  2. ^ a b c De Massis, Alfredo; Turba, Luca (2010). Il Direct Insurance in Italia: Trend di mercato, modelli di business e strategie competitive (in Italian). Milano: EGEA. ISBN 9788823842595.
  3. ^ Giudici, Giuseppe (2008). Intermediazione assicurativa e mercato (in Italian). Milano: Franco Angeli Editore. ISBN 9788856802177.
  4. ^ Giudici, Giuseppe (2003). I canali della distribuzione assicurativa. - L'evoluzione delle reti commerciali tradizionali e l'affermazione dei canali innovativi (in Italian). Milano: Franco Angeli Editore. ISBN 9788846450500.
  5. ^ "Le tappe principali della nostra storia | Genertel". www.genertel.it (in Italian). Retrieved 2021-05-13.
  6. ^ Davide Passero bio on LinkedIn
  7. ^ "Generali launches online life, pensions company". Reuters.com. Retrieved 2021-05-13.
  8. ^ Adnkronos. "Imprese: Manlio Lostuzzi ad Genertel GenertelLife". Adnkronos (in Italian). Retrieved 2021-12-30.
  9. ^ "Generali Italia, parte il nuovo assetto". Il Piccolo (in Italian). 13 September 2014. Retrieved 2021-12-30.
  10. ^ Pezzatti, Federica (11 February 2019). "Genertel accelera nella cessione del quinto e mira al 20%". Il Sole 24 ORE (in Italian). Retrieved 2021-12-30.
  11. ^ "Il Leone di Trieste riorganizza la struttura italiana: al centro anche un top manager di B. Generali". citywire.com (in Italian). Retrieved 2021-12-30.
  12. ^ Forbes.it (2020-04-03). "Un contact center per i clienti al 100% in remoto, la prima a muoversi è Genertel". Forbes Italia (in Italian). Retrieved 2021-12-30.
  13. ^ ""Genertel Everywhere" primo contact center 100% da casa". www.teleborsa.it (in Italian). Retrieved 2021-12-30.
  14. ^ "Nasce Genertel Everywhere. Pescarini: "Risposta coraggiosa in un momento difficile"". www.ilmessaggero.it (in Italian). 2020-04-03. Retrieved 2021-12-30.
  15. ^ "Genertel sarà incorporata in Cattolica da luglio". TriestePrima (in Italian). Retrieved 2025-05-07.
  16. ^ Schiro, Giulia (2023-05-11). "Cattolica si chiamerà Genertel post fusione. Cosa cambia | WSI". Wall Street Italia (in Italian). Retrieved 2025-05-07.
  17. ^ Italia, Generali. "Generali Italia completa il processo di integrazione societaria di Cattolica Assicurazioni". www.generali.it (in Italian). Retrieved 2025-05-07.
  18. ^ Forbes.it (2023-07-06). "Generali completa l'integrazione societaria di Cattolica Assicurazioni. Sinergie fino a 130 milioni di euro nel 2025". Forbes Italia (in Italian). Retrieved 2025-05-07.
  19. ^ "Gruppo Generali, Genertellife incorporata da Alleanza" (in Italian). Retrieved 25 September 2024.
  20. ^ "Giacomo Trovato nuovo amministratore delegato di Genertel - Notizie - Ansa.it". Agenzia ANSA (in Italian). 2024-04-23. Retrieved 2024-05-24.
  21. ^ "La nostra squadra | Genertellife". www.genertellife.it. Retrieved 2024-05-24.
  22. ^ "Gruppo Generali, Genertellife incorporata da Alleanza" (in Italian). Retrieved 25 September 2024.
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