Good Data Corporation
Native name | 굿데이터코퍼레이션은 |
|---|---|
| Company type | Private |
| Industry | |
| Founded | January 1, 2015 |
| Headquarters | , |
Area served | South Korea |
Key people | Won Soon-woo (CEO) |
| Services |
|
Good Data Corporation (Korean: 굿데이터코퍼레이션은), hereinafter referred to as Good Data, is a South Korean big data analytics company established in 2013. Since 2015, the company has specialized in analyzing big data related to K-content, including TV topicality surveys for both dramas and non-drama programs (entertainment, current affairs, and liberal arts). Since 2023, the results have been published weekly on their own platform, FunDEX.
History
[edit]Good Data Corporation was established in 2013 as Cherry Picker Co., Ltd. The CEO, Won Soon-woo, holds degrees from the Department of Journalism and Broadcasting at Korea University and the Graduate School of Journalism at the same institution, serving as CEO and Chief Researcher of the company.[1]
In 2014, the company launched its online public opinion analysis service, Good Data, along with the beta version of the broadcast program public opinion analysis, Good Data M. The following year, it announced the Korean TV program online public opinion evaluation index report and changed its name to Good Data Corporation.[1][2]
In 2017, the company conducted a big data survey for the presidential election in collaboration with Maeil Business Newspaper.[1][3] From 2017 to 2022, Good Data planned and operated the Korea Communications Commission's public site RACOI (Value Information Analysis System).[4] In 2018, Good Data started providing services to various organizations, including MBC, KBS, JTBC, TV Chosun, and MBC Plus.[1]
In March 2022, the company announced FUNdex (FUN+Index), the drama fun intensity index.[5] That same year, Good Data collaborated with The Korean Advertising and PR Society for a special seminar titled "Development of FUNdex for Changes in Digital Media Viewing Environment and Rediscovery of Content Value." It was held on July 29, 2022, in Korea Advertising Culture Center, Seoul.[6][7]
Good Data signed a Memorandum of understanding with The Korea Advertisers Association on May 22, 2025 at The Plaza Hotel in Jung-gu, Seoul, regarding the analysis of advertising effectiveness of TV and streaming services content.[8]
Services
[edit]Good Data has specialized in analyzing big data related to K-content, including TV topicality surveys for both dramas and non-drama programs (entertainment, current affairs, and liberal arts).[1][9] Good Data's 'TV Popularity Evaluation' (Korean: 굿데이터의 'TV 화제성 평가') focused on analyzing online broadcast content-related posts. The survey targets programs on 5 terrestrial channels, 21 cable channels, and 4 comprehensive channels. It looks at not only current programs but also reactions to upcoming broadcasts, broadcasting station popularity rates, and evaluations of new programs.[10]
FunDEX Awards
[edit]In 2023, Good Data hosted the first-ever Fundex Award online. This award recognized outstanding both dramas and non-drama programs (entertainment, current affairs, and liberal arts), from both television and OTT, with winners chosen solely based on data.[11]
In 2024, the 2024 Fundex Awards were held in an offline ceremony for the first time at the Megazone Industry Academia Research Center Auditorium located in Gwacheon Knowledge Information Town on December 19, 2024. The event was organized by Good Data Corporation and sponsored by Megazone Cloud and the advertising agency Pentacle.[12] This event was also broadcast live online, recording 1,000 concurrent viewers, and the cumulative video views reached 12,000.[13]
References
[edit]- ^ a b c d e Choi, Cheung-seop (2018-04-05). [엔터비즈]굿데이터코퍼레이션 연혁 및 대표 프로필 [[Enterbiz] Good Data Corporation History and CEO Profile]. Sports Seoul (in Korean). Retrieved 2025-07-03 – via Naver.
- ^ Years of Drama Topics
- Part 1: Won, Soon-woo (2024-04-25). [드라마 화제성 10년] ① 도깨비에서 SKY캐슬까지 (2016~2018년) [[10 Years of Drama Topics] ① From Goblin to SKY Castle (2016~2018)]. Baronbodo (in Korean). Retrieved 2025-07-03.
- Part 2:Won, Soon-woo (2024-04-25). [드라마 화제성 10년] ② K-드라마의 전성기 그리고 균열의 시작 (2019~2021년) [[10 Years of Drama Topics] ② The Golden Age of K-Dramas and the Beginning of the Cracks (2019-2021)]. Baronbodo (in Korean). Retrieved 2025-07-03.
- ^ [인터뷰] 원순우 대표 "洪, 구글트렌드에만 의존, 결과 다를 수 있어...검색량으로 미래 예측? 일차원적 논리" [[Interview] CEO Won Soon-woo: "Relying solely on Google Trends, results may vary... Predicting the future based on search volume? One-dimensional logic"]. news.cpbc.co.kr (in Korean). Retrieved 2025-07-03.
- ^ Hwang, Eun-joo, ed. (2023-12-28). "더글로리·무빙 홈런? 착시효과" 2024년 대박 콘텐츠 전략 넷 ["The Glory, Moving Home Run? Optical Illusion Effect" 2024 Big Bang Content Strategy 4]. 중앙일보 (in Korean). Retrieved 2025-07-03.
- ^ Jeong, Ha-eun (2022-03-17). 'SKY 캐슬', 펀덱스가 선정한 가장 재밌는 K-드라마 ['SKY Castle', the most entertaining K-drama selected by Fundex]. Sports Seoul (in Korean). Retrieved 2025-07-03 – via Naver.
- ^ Lee, Jun-goo (2022-07-28). 한국광고PR실학회, 미디어콘텐츠 재발견 FUNdex 세미나 [Korean Advertising PR Society, Media Content Rediscovery FUNdex Seminar]. Newsis (in Korean). Retrieved 2025-07-03.
- ^ 미디어오늘 (2022-08-01). 시청률로 잡아내지 못한 ‘우영우’ 드라마 ‘펀덱스’ 지표는 [The "Woo Young Woo" drama "Fundex" index, which was not captured by ratings]. Media Today (in Korean). Archived from the original on 2024-08-21. Retrieved 2025-07-03.
- ^ Kim, Bo-ra (2025-05-22). 한국광고주협회, 굿데이터코퍼레이션과 MOU 체결 [Korea Advertisers Association Signs MOU with Good Data Corporation]. Brand Brief (in Korean). Retrieved 2025-07-03.
- ^ "the 2024 Good Data Fundex Introduction Material" (PDF).
- ^ Lee, Jeong-hyeon (2018-05-13). '나의 아저씨' 시청률과 화제성이 차이나는 이유는 [The reason why the viewership ratings and popularity of 'My Mister' are different]. Yonhap News (in Korean). Retrieved 2025-07-03.
- ^ Yoo, Jeong-mu (2023-12-05). 화제성으로 본 올해의 드라마는? '2023 펀덱스 어워드' 선정 드라마 대상 '무빙' [What is the drama of the year based on topicality? 'Moving', the drama grand prize winner of the '2023 Fundex Awards']. Baronbodo (in Korean). Archived from the original on 2023-12-07. Retrieved 2025-07-03.
- ^ 변우석, 김지원, 백종원…2024 펀덱스어워드 18개 부문 수상자 선정 [Byun Woo-seok, Kim Ji-won, Baek Jong-won… Winners of 18 categories of the 2024 Fundex Awards]. Hankyung (in Korean). 2024-12-11. Retrieved 2025-07-03.
- ^ Choi, Jin-hong (2024-12-24). '2024 펀덱스 어워드', 데이터 기반 평가로 K-콘텐츠 공정성 강화 ['2024 Fundex Awards' Strengthens K-Content Fairness with Data-Based Evaluation]. Econovill (in Korean). Retrieved 2025-07-03.