HoneyBook
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| Company type | Private |
|---|---|
| Industry | Software |
| Founded | 2013[1] |
| Founders | Oz Alon, Naama Alon, Dror Shimoni[1] |
| Headquarters | San Francisco, California[1] |
Number of locations | 2[1] |
Area served | United States and Canada[2] |
Key people | Oz Alon (CEO)[3] |
| Products | Business software |
Number of employees | 230 (March 2024)[4] |
| Website | www |
HoneyBook is an American software as a service (SaaS) company that provides business management tools for freelancers, independent contractors, and small service-based businesses. The company offers a platform for managing client communication, contracts, scheduling, and payments. HoneyBook's headquarters are in San Francisco, California.
History
[edit]HoneyBook was founded in 2013 by Oz and Naama Alon, along with Dror Shimoni.[1] The concept originated while Naama Alon was planning her wedding in Tel Aviv, where she identified a lack of tools to organize event vendors.[5] The company received its first institutional investment in 2013 from the accelerator UpWest Labs and investor Bobby Lent. Shortly after, HoneyBook moved its operations to San Francisco to target the U.S. market, while maintaining a technology office in Tel Aviv.[6]
In 2015, HoneyBook raised $22 million in a Series B funding round to expand its services across major U.S. cities and broaden its focus beyond the wedding industry to general service professionals.[6]
In 2021, HoneyBook raised $155 million in Series D funding, bringing the company’s valuation to $1.1 billion.[7] A Series E round later that year brought in $250 million, doubling its valuation to $2.2 billion.[2] As of late 2021, the company reported that over $5 billion in business had been processed through its platform.[8]
In 2025, HoneyBook introduced artificial intelligence features to assist users in pricing services based on aggregated data from comparable businesses.[9]
Products
[edit]The HoneyBook platform integrates customer relationship management (CRM), project management and lead tracking, electronic invoicing, digital contracts, scheduling, online payments, and automation tools.[10] In 2025, the company added AI-based pricing tools and introduced financing options that offer early access to funds from pending client payments.[9]
The service is offered on a subscription basis and is accessible via both desktop and mobile applications.[10]
Operations
[edit]HoneyBook’s is headquartered in San Francisco, with an additional office in Tel Aviv.[1] As of March 2024, the company reported over 100,000 users and employed approximately 230 people.[4] CEO Oz Alon remains a founding executive.[3]
References
[edit]- ^ a b c d e f David, Ricky Ben (May 5, 2021). "SMB Management Software Firm HoneyBook Raises $155M At Over $1B Valuation".
- ^ a b Ben-David, Ricky. "Business management software firm HoneyBook raises $250m, doubles valuation". Times of Israel.
- ^ a b Azevedo, Mary Ann (May 4, 2021). "HoneyBook raises $155M at $1B+ valuation to help SMBs, freelancers manage their businesses".
- ^ a b Younger, Jon. "HoneyBook Offers A Master Class In Growing A Community Based Business". Forbes.
- ^ Blum, Ruthie (February 16, 2014). "HoneyBook high-tech wedding planner". ISRAEL21c.
- ^ a b "Event planning platform co HoneyBook raises $22m - Globes". Globes. March 5, 2015.
- ^ Solomon, Shoshanna. "HoneyBook raises $155 million, becomes unicorn". Times of Israel.
- ^ Wiggers, Kyle (November 3, 2021). "Gig work platform HoneyBook raises $250M to help businesses recruit contractors".
- ^ a b Temkin, Marina (March 27, 2025). "Why HoneyBook's $140M in ARR may finally justify its $2.4B ZIRP-era valuation".
- ^ a b "HoneyBook Review". PCMag. December 11, 2020.