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Suntory Oceania

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Suntory Oceania
Company typeSubsidiary
IndustryBeverage
Founded1962; 63 years ago (1962)
FounderNZ Apple and Pear Board
Headquarters
Sydney
,
Australia
Area served
New Zealand
Australia
Key people
  • Daisuke Minato (CEO)
  • Tsutomu Santoki (CFO)
ProductsV Energy Drink, Mizone, Just Juice, Pepsi, Pepsi Max, Boss Coffee, Maximus, Rockstar, Gatorade, NZ Natural, FreshUp, Mountain Dew, 7 Up, The Real McCoy, h2go, Ribena, Lucozade, G-Force, Up & Go [1]
ServicesDistributor and Manufacturer of Beverages
Number of employees
Over 1,500[2]
ParentSuntory
Websitewww.suntoryoceania.com

Suntory Oceania, formerly known as Frucor and Frucor Suntory, is a Japanese-owned beverage company operating in Australasia, and headquartered in Sydney, Australia and Auckland, New Zealand. The company is known for its V energy drink launched in 1997, which is sold across the world including Europe, South Africa and Argentina.[3] Suntory Oceania partners with PepsiCo and Sanitarium in the region.

History

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Frucor was founded by New Zealand Apple and Pear Board in 1962 and released their first product, Fresh Up.[4][5] In 1978, New Zealand Olympic track runner John Walker endorsed the Fresh Up product, with the catchphrase "Fresh Up – it's got to be good for you'".[6] Frucor was owned by New Zealand Apple and Pear Board until 1998, when it was purchased for $50 million by Pacific Equity Partners.[7] In 1999 Frucor became the exclusive bottler for Pepsi products in New Zealand.[8] In 2000 Frucor launched V in the UK and Ireland manufactured in the Netherlands.[9]

In 2001, Forbes named Frucor in its Top 20 Companies of 2002.[10] In January 2002, Groupe Danone purchased Frucor[11] for $294 million after bidding since October 2001[12] and being rejected by Frucor in the beginning.[13] That same year, Frucor acquired the Australian fruit juice company Spring Valley from Bonlac Foods (now Fonterra).[14]

In 2007, Frucor partnered with MySpace to host a job promotions campaign with participants Rolling Stone, Billabong. The collaboration with MySpace and the job promoters was the first of its type in Australia.[15] In October 2008, Groupe Danone sold Frucor to Japanese company Suntory for over €600 million.[16]

In January 2011, Frucor launched the V brand in Spain,[3] where by June, was already being sold in 8,000 outlets.[4]

In 2013, Frucor sponsored the IGN Australia Black Beta Select Awards.[17] In June 2017 Frucor Beverages was renamed Frucor Suntory to align better with its parent company Suntory.[18]

In 2024, it was announced that Frucor Suntory would enter a partnership with Suntory Global Spirits in the Oceania region, with the entity being renamed Suntory Oceania.

Products

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Suntory Oceania's diversified portfolio of products includes carbonated soft drinks, spring water, sports drink and energy drinks, fruit juices, iced tea, flavoured milk, coffee, tea and alcohol. Suntoy Oceania distributes a number of sparkling, still and other beverages. Some of these include:[19]

Non-alcoholic beverages

Alcoholic beverages

References

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  1. ^ "Our brands". Frucor. Retrieved 22 June 2023.
  2. ^ "Suntory Oceania's bold ambition to bolster its market-leading portfolio across Australia and New Zealand". drinksassociation.com.au. 1 October 2024. Retrieved 29 May 2025.
  3. ^ a b Gregor, Kelly (18 January 2011). "Frucor unleashes bestseller V on Spain's energy drink market". nzherald.co.nz. Retrieved 7 November 2013.
  4. ^ a b "Frucor pouring all energies into V". tvnz.co.nz. 21 June 2011. Retrieved 7 November 2013.
  5. ^ "Our company - History". frucor.com. Archived from the original on 9 February 2013. Retrieved 7 November 2013.
  6. ^ Geoff Watson. "John Walker in Fresh Up advertisement". Te Ara: The Encyclopedia of New Zealand. Retrieved 7 November 2013.
  7. ^ De Boni, Dita (22 May 2000). "Frucor offers juicy share float". nzherald.co.nz. Retrieved 7 November 2013.
  8. ^ De Boni, Dita (19 October 1999). "Frucor takes can-do franchise approach". nzherald.co.nz. Retrieved 7 November 2013.
  9. ^ "Early UK Sales Figures Bode Well For Frucor | Scoop News". www.scoop.co.nz. Retrieved 23 February 2021.
  10. ^ Christy, John H.; Kirkman, Alexandra (29 October 2001). "20 for 2002". forbes.com. Retrieved 7 November 2013.
  11. ^ McMillan, Alex Frew (21 January 2002). "Danone wins juicy Frucor victory". cnn.com. Retrieved 7 November 2013.
  12. ^ Hiscock, Geoff (24 October 2001). "Danone bids $123M for NZ's Frucor". cnn.com. Retrieved 7 November 2013.
  13. ^ Read, Ellen (16 November 2001). "'Non' likely reply to Danone offer". nzherald.co.nz. Retrieved 7 November 2013.
  14. ^ "Frucor buys from Bonlac". nzherald.co.nz. New Zealand Press Association. 7 December 2000. Retrieved 7 November 2013.
  15. ^ Canning, Simon (10 May 2007). "V deal creates a job buzz". theaustralian.com.au. Retrieved 7 November 2013.
  16. ^ Swann, Allan (3 February 2009). "Frucor deal finally in the can". nbr.co.nz. Archived from the original on 10 October 2017. Retrieved 7 November 2013.
  17. ^ Wildgoose, David (5 December 2013). "IGN partners with Frucor for game of the year awards". mcvpacific.com. Archived from the original on 12 December 2013. Retrieved 9 December 2013.
  18. ^ Hogan, Andrea (28 June 2017). "Frucor Beverages changes its name". Australian Food News. Archived from the original on 13 February 2020. Retrieved 29 March 2020.
  19. ^ "Brands - Suntory Ocenaia". Retrieved 29 May 2025.
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