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Kevin Goetz

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Kevin Goetz is an American entertainment researcher, entrepreneur, and producer who founded the entertainment research firm, Screen Engine.[1]

Early life and education

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Goetz was raised in East Brunswick, New Jersey.[2] He graduated from Rutgers University[3] in 1984 with a Bachelor of Fine Arts in theater acting from the Mason Gross School of the Arts.[4][5]

Career

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Goetz began his career at the National Research Group (NRG), a market research firm that later became part of The Nielsen Company.[6] He subsequently worked at OTX, a consumer market research firm, where he became president of its motion picture group.[7]

In 2010, Goetz founded Screen Engine, offering screening research and audience analysis for film projects.[1][7] The company later merged with ASI Entertainment in 2014 to become Screen Engine/ASI, expanding into television, gaming, and digitally delivered content.[8] In 2018, private equity firm The Wicks Group acquired a 50% stake in Screen Engine.[9] The firm has further expanded through several acquisitions, including ticktBox in 2019,[10] Tapestry Research in 2021,[11] and Coherency in 2023.[12]

Goetz produced the film Wild Iris (2001), a Showtime production starring Laura Linney and Gena Rowlands.[13]

Goetz is the author of Audience•ology: How Moviegoers Shape the Films We Love, co-written with Darlene Hayman and published by Simon & Schuster in 2022. His second book, How to Score in Hollywood, co-written with Bob Levin, is scheduled for release in November 2025. He hosts the podcast "Don't Kill the Messenger," which features interviews with filmmakers and entertainment industry figures.[14]

Recognition

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In 2001, the Los Angeles Times Magazine included him among the 100 most powerful and influential people in Southern California.[15] In February 2024, Goetz received the Power of Cinema Award from the American Cinematheque.[16]

He is a member of the Academy of Motion Picture Arts and Sciences,[17] the Television Academy,[14] and the Producers Guild of America.[14]

Personal life

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Goetz resides in Beverly Hills, California.[14]

References

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  1. ^ a b "Goetz exits OTX for Screen Engine". Variety. February 8, 2010.
  2. ^ "East Brunswick Native Returns for Rutgers Building Opening". Patch.com. September 8, 2013.
  3. ^ "First New Arts Building Opens at Rutgers". NJ.com. 2013.
  4. ^ ""Doctor of Audience-ology" publishes book about Hollywood film-research industry". Mason Gross School of the Arts, Rutgers University. December 12, 2023.
  5. ^ "The Making of an Oscar". Rutgers Magazine. 2014.
  6. ^ "Kevin Goetz Launches Screen Engine". Screen Daily. February 26, 2010.
  7. ^ a b "Kevin Goetz Leaves OTX to Launch Research Firm". The Wrap. February 8, 2010.
  8. ^ "Screen Engine acquires ASI Entertainment". Los Angeles Times. August 20, 2014.
  9. ^ "The Wicks Group Invests in Screen Engine ASI". The Wicks Group. September 10, 2017.
  10. ^ "Screen Engine/ASI Acquires TicktBox, an Entertainment Marketing and Ticketing Startup". Variety. 2019.
  11. ^ "Screen Engine/ASI Acquires Tapestry Research Market Data". Deadline. November 1, 2021.
  12. ^ "Screen Engine/ASI buys Coherency". Research Live. 2023.
  13. ^ "Wild Iris Full Cast and Crew". IMDB. 2001.
  14. ^ a b c d "Kevin Goetz Author Page". Simon & Schuster.
  15. ^ "The West 100". Los Angeles Times. 2001.
  16. ^ "Helen Mirren to Receive American Cinematheque Award". Variety.
  17. ^ "Academy Invites 105 to Become Members". Animation World Network.
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