Kevin Goetz
Kevin Goetz is an American entertainment researcher, entrepreneur, and producer who founded the entertainment research firm, Screen Engine.[1]
Early life and education
[edit]Goetz was raised in East Brunswick, New Jersey.[citation needed] He graduated from Rutgers University[2] in 1984 with a Bachelor of Fine Arts in theater acting from the Mason Gross School of the Arts.[3][4]
Career
[edit]Goetz began his career at the National Research Group (NRG), a market research firm that later became part of The Nielsen Company.[5] He subsequently worked at OTX, a consumer market research firm, where he became president of its motion picture group.[6]
In 2010, Goetz founded Screen Engine, offering screening research and audience analysis for film projects.[1][6] The company later merged with ASI Entertainment in 2014 to become Screen Engine/ASI, expanding into television, gaming, and digitally delivered content.[7] In 2018, private equity firm The Wicks Group acquired a 50% stake in Screen Engine.[citation needed] The firm has further expanded through several acquisitions, including ticktBox in 2019,[8] Tapestry Research in 2021,[9] and Coherency in 2023.[10]
Goetz produced the film Wild Iris (2001), a Showtime production starring Laura Linney and Gena Rowlands.[citation needed]
Goetz is the author of Audience•ology: How Moviegoers Shape the Films We Love, co-written with Darlene Hayman and published by Simon & Schuster in 2022. His second book, How to Score in Hollywood, co-written with Bob Levin, is scheduled for release in November 2025. He hosts the podcast "Don't Kill the Messenger," which features interviews with filmmakers and entertainment industry figures.[11]
Recognition
[edit]In 2001, the Los Angeles Times Magazine included him among the 100 most powerful and influential people in Southern California.[12] In February 2024, Goetz received the Power of Cinema Award from the American Cinematheque.[13]
He is a member of the Academy of Motion Picture Arts and Sciences,[14] the Television Academy, and the Producers Guild of America.[citation needed]
Personal life
[edit]Goetz resides in Beverly Hills, California.[11]
References
[edit]- ^ a b "Goetz exits OTX for Screen Engine". Variety. February 8, 2010.
- ^ "First New Arts Building Opens at Rutgers". NJ.com. 2013.
- ^ ""Doctor of Audience-ology" publishes book about Hollywood film-research industry". Mason Gross School of the Arts, Rutgers University. December 12, 2023.
- ^ "The Making of an Oscar". Rutgers Magazine. 2014.
- ^ "Kevin Goetz Launches Screen Engine". Screen Daily. February 26, 2010.
- ^ a b "Kevin Goetz Leaves OTX to Launch Research Firm". The Wrap. February 8, 2010.
- ^ "Screen Engine acquires ASI Entertainment". Los Angeles Times. August 20, 2014.
- ^ "Screen Engine/ASI Acquires TicktBox, an Entertainment Marketing and Ticketing Startup". Variety. 2019.
- ^ "Screen Engine/ASI Acquires Tapestry Research Market Data". Deadline. November 1, 2021.
- ^ "Screen Engine/ASI buys Coherency". Research Live. 2023.
- ^ a b "Kevin Goetz Author Page". Simon & Schuster.
- ^ "The West 100". Los Angeles Times. 2001.
- ^ "Helen Mirren to Receive American Cinematheque Award". Variety.
- ^ "Academy Invites 105 to Become Members". Animation World Network.
External links
[edit]- Living people
- American businesspeople
- Film producers from New Jersey
- Film producers from California
- American entertainment industry businesspeople
- Rutgers University alumni
- Mason Gross School of the Arts alumni
- People from East Brunswick, New Jersey
- People from Beverly Hills, California
- American film and television podcasters