O'right
| Product type | Hair care and skincare products |
|---|---|
| Owner | Hair O'right International Corporation |
| Country | Taiwan |
| Introduced | August 28, 2001 |
| Markets | Asia |
| Website | https://www.oright.inc/ |
O'right (Chinese: 歐萊德) is a Taiwanese hair care and skincare brand owned by Hair O'right International Corporation.[1] A Tatler article calls it "the Greenest Brand in the World".[2]
History
[edit]O’right was founded in 2001 by Steven Ko (Chinese: 葛望平). The brand's mission is to innovate in natural, eco-conscious personal care, developing plant-based ingredients and biodegradable formulations. Over the following decade, O’right built its reputation through research and development in Taiwan, blending traditional Chinese herbalism with modern environmental awareness.[3] From 2005 onward, O’right focused on launching salon-grade haircare and bodycare products made entirely from natural extracts, choosing plant-origin fragrances over synthetic chemicals. The brand’s zero waste philosophy took root from featuring biodegradable packaging designed to minimize plastic usage. Partnerships with universities and Taiwan's green material firms aided O’right in refining its eco-friendly product line.[4][5]
O’right's sustainability efforts gained international recognition in the late 2010s. In 2018, O’right became the first beauty brand worldwide to achieve a full circular economy model for its shampoo bottles, using 100% post-consumer recycled plastic with biodegradable caps.[6] In 2020, O’right achieved carbon neutrality for its operations and for 77 individual products, confirmed by SGS certification covering Scope 1, 2, and 3 emissions. This was the result of a 15-year initiative to map emissions—encompassing materials sourcing, manufacturing, consumer use, and disposal—and systematically reduce them through renewable energy and eco-packaging strategies.[7] In the same year, O’right, was named the winner of the New Sustainable Product category and Sustainability Pioneer runner-up of Sustainable Beauty Awards 2020.[8]
In 2022, O'right won the RE100 Enterprising Leader Award during Climate Week NYC.[9] In 2022, O’right's corporate headquarters in Taoyuan City transitioned to 100% renewable energy, powered by on-site solar panels and wind turbines, fulfilling its commitment to the global RE100 initiative ahead of schedule.[10][11] Three corporate sustainability officers guide the brand’s green governance structure, and O’right has been voluntarily publishing verified sustainability reports since 2013.[12]
Sustainability and innovation
[edit]In line with circular economy principles, O’right uses 100% post-consumer recycled plastic bottles, bamboo, biodegradable materials, and plant-based inks. Specialty items, like its coffee-ground-based shampoo bottle, are compostable.[13] Additionally, it has established a bottle recycling network, claiming prevention of 5 million bottles from landfills since 2017.[14] Beyond product lines, O’right engages in public education through its green headquarters, and hosting forums to unite international climate leaders.
International Expansion
[edit]O’right has expanded across over 40 countries, including Taiwan, Japan, China, Singapore, Malaysia, and Southeast Asia.[15][16] In 2020, it opened store counters at Isetan Shinjuku and Yūrakuchō in Japan. In 2021, a partnership with Japanese firm B‑ex accelerated salon-based expansion in Japan.[17]
See also
[edit]
References
[edit]- ^ Aniban, Janey (August 17, 2016). "7 Taiwanese Beauty Brands You Need to Know". Preview. Retrieved 2025-06-04.
- ^ Olanday, Clifford (July 8, 2022). "Inside the Taiwanese Beauty Company That May be the Greenest Brand in the World". Tatler Asia. Retrieved 5 June 2025.
- ^ "Green Philosophy The Heart of Our Company". oright.inc. Hair O'right International Corporation. Retrieved 24 June 2025.
- ^ 何秀玲 (2024-10-28). "全家攜手歐萊德將黑金變綠金 年減1980噸碳排放量" (in Chinese (Taiwan)). Central News Agency (Taiwan). Retrieved 2025-06-04.
- ^ 陳嫣蔚 (2024-08-11). "育達科大深化ESG教育 參訪歐萊德共話永續未來" (in Chinese (Taiwan)). Commercial Times. Retrieved 2025-06-04.
- ^ March, Bridget (14 January 2015). "The 'revolutionary' haircare line made of… coffee". Cosmopolitan UK. Retrieved 5 June 2025.
- ^ Olanday, Clifford (March 1, 2023). "For beauty CEO Steven Ko, the time to achieve net zero is now". Tatler Asia. Retrieved 5 June 2025.
- ^ Chan, Lorella (December 29, 2020). "Taiwanese Green Beauty Brand O'right Triumphs at Sustainable Beauty Awards". Business Wire. Retrieved 5 June 2025.
- ^ "RE100 Leadership Awards Winners Announced". there100.org. RE100. Retrieved 26 June 2025.
- ^ 楊開雲 (2024-08-01). "陽光伏特家助攻 歐萊德RE100達標" (in Chinese (Taiwan)). United Daily News. Retrieved 5 June 2025.
- ^ 葉卉軒 (2018-06-18). "歐萊德綠建築總部 全年300天不需開冷氣" (in Chinese (Taiwan)). HouseFun News. Retrieved 2025-06-04.
- ^ Lee, Shan Wei (September 2018). "Protecting the Environment Through Green Innovation". Taiwan Panorama. Retrieved 5 June 2025.
- ^ Dang, Hui Ling (7 March 2024). "Benchmark of sustainable beauty: O'right aims to stengthen SEA presence through net zero products". Cosmetics Design Asia. Retrieved 5 June 2025.
- ^ Kelly, Gary (23 January 2024). "O'right: a Pioneering Brand with a Heritage in Environmental Sustainability". Aesthetica. Retrieved 5 June 2025.
- ^ 邵冰如 (2021-03-09). 從沙龍到聯合國 : 歐萊德創辦人葛望平的綠色模式. 天下文化. ISBN 9789865250430.
- ^ 王莞甯 (2019-02-27). "歐萊德將首度前進海外開直營店 未來也將有IPO計畫" (in Chinese (Taiwan)). NOW News. Retrieved 2025-06-04.
- ^ 吳雅如 (2023-10-22). "歐萊德 進駐京都高島屋S.C." (in Chinese (Taiwan)). China Times. Retrieved 2025-06-04.
