T-Beauty
T-Beauty, or Taiwanese Beauty, refers to beauty products and routines associated with Taiwan.
Overview
[edit]According to NBC "Taiwanese beauty movement focuses on a simple, holistic approach to skin care by using high-quality, natural ingredients and techniques rooted in traditional Chinese medicine."[1] It is also influenced by Taiwan's warm climate with a resulting emphasis on hydrating and lightweight products.[2]
In general it includes four steps: cleanse, tone, moisturize and sheet mask.[1]
History
[edit]The Taiwanese cosmetics industry got its start doing contract manufacturing for Japanese firms like Shiseido and the Kao Corporation.[1]
In the 2000s Taiwanese companies began exporting products under their own name.[1] Early successful brands include Dr. Wu Skincare, My Beauty Diary, Neogence, Annie's Way, and Maskingdom.[3]
Industry
[edit]Taiwan banned cosmetic testing on animals in 2016.[1]
In 2017 Taiwan exported $730 million worth of cosmetics.[1]
Organization
[edit]The Taiwan Beauty Alliance is an industry organizing group.[4]
Future potential
[edit]Industry experts have noted that T-Beauty has the ingredients for global appeal: innovative formulations, high manufacturing standards, and integration with beauty tech. Brands like Perfect Corp have pioneered digital beauty solutions that appeal to global consumers, particularly in virtual try-on and AR skincare diagnostics.
However, challenges remain. T-Beauty lacks the strong government-backed cultural branding campaigns seen in K-Beauty, and many Taiwanese brands remain relatively unknown outside Asia. Analysts believe that for T-Beauty to rise as a dominant force, companies must invest in global storytelling, influencer marketing, and build a more unified identity abroad.[5]
See also
[edit]References
[edit]- ^ a b c d e f Gibson, Amber (16 August 2020). "An introduction to Taiwanese beauty". nbcnews.com. NBC. Retrieved 16 February 2022.
- ^ Chao, Jude (24 March 2018). "Taiwanese Beauty Is Up-and-Coming: Here's What You Need to Know". beautytap.com. Beauty Tap. Retrieved 16 February 2022.
- ^ Mun, Emily (28 February 2020). "The Look of Taiwanese Beauty". mochimag.com. Mochi magazine. Retrieved 16 February 2022.
- ^ Cheung, Cally. "Uncovering the Top 5 Asian Beauty Skincare Trends from Taiwan in 2018". popspoken.com. Pop Spoken. Retrieved 16 February 2022.
- ^ Achim, Adina-Laura (February 22, 2022). "Can T-Beauty Become a Dominant Force in Global Cosmetics?". popspoken.com. Jing Daily. Retrieved 4 June 2025.
