Oypa

Oyak Marketing Services S.A.

Native name	Oyak Pazarlamacılık Hizmetleri A.Ş.
Company type	Anonim Şirket
Industry	Retail
Founded	March 19, 1963 (1963-03-19)
Defunct	October 9, 2002 (2002-10-09)
Headquarters	Istanbul , Turkey
Number of locations	21 (2001)
Areas served	Turkey
Key people	Dinç Kızıldemir (CEO)
Services	Supermarket
Owner	Oyak Koç Holding Moonlight Capital

Oypa (Oyak Pazarlamacılık Hizmetleri A.Ş., OYPA Oyak Büyük Mağazacılık Ticaret A.Ş.) was a chain of supermarkets in Turkey. The company was owned by Koç Holding, which also owned the Migros Türk chain before selling it to Moonlight Capital. It was formerly owned by Oyak, the Armed Forces Pension Fund.

History

Oypa was founded as Ordu Pazarı (Military Market), on 19 March 1963 in Tandoğan Square, Ankara, by OYAK (Ordu Yardımlaşma Kurumu) to support the 1st Army Command of the Turkish Armed Forces. The chain was established to serve the needs of Turkish Armed Forces personnel and their families. Access to shopping privileges was granted through a special membership card called the Ordu Pazarı Giriş Kartı (Army Market Pass).

On 30 May 1997, the name of the organization was changed to Oypa, marking its transition to a more commercial and civilian-oriented retail operation. The rebranded chain expanded its services to the general public and focused on becoming a recognizable consumer brand.

At its peak in the early 2000s, Oypa operated 21 stores in 15 provinces across Turkey. In 2001, Oypa served a total of 11 million customers, with an average daily footfall of 30,000 shoppers. The company was formerly headed by General Manager Dinç Kızıldemir. Operating across Turkey, Oypa managed a total retail space of 65,822 square meters. In an effort to offer additional savings to its customers, the company introduced a loyalty card known as the Gülen Kart. However, following decisions made during the OYAK General Assembly meetings held on October 5–6, 2002, Oypa ceased its operations. Subsequently, many of its store locations were acquired by major retailers Migros and Gima.

References

• "OYAK: a star shining ever more brightly on Turkish business scene". Turkish Daily News. 27 November 2001. Retrieved 2008-07-24.
• Kuipers, Pascal (September 2003). "The early entry strategy of Migros Türk". Elsevier Food International. Vol. 6, no. 3. Archived from the original on 2008-05-13. Retrieved 2008-07-24.
• "The acquisition champions". Capital. 1 May 2006. Archived from the original on 14 August 2007. Retrieved 2008-07-24.
• "OYPA Supermarket Chain". OYAK Construction Co. Archived from the original on February 19, 2007. Retrieved 2008-07-24.
• Oypa yenileniyor (in Turkish)
• Oypa faaliyetlerini durdurdu (in Turkish)