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PRISM+

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For other uses, see Prism (disambiguation).
PRISM+
Company typePrivate
IndustryConsumer electronics
Home Appliances
Founded2017
FounderJonathan Tan
HeadquartersSingapore
Area served
Southeast Asia
ProductsMajor appliances
Small appliances
RevenueS$88.0 million (2020) [1]
Number of employees
201–500
ParentAftershock PC
WebsiteOfficial website Edit this at Wikidata

PRISM+ is a Singapore-based consumer electronics brand of Prism Tech Pte. Ltd., specializing in affordable high-performance monitors, televisions, and smart home appliances. Launched in 2017, the company has rapidly expanded its product offerings and regional presence, leveraging a direct-to-consumer (D2C) model to disrupt traditional retail channels.[2]

History and Origins

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PRISM+ was established in March 2017 as a subsidiary of Singaporean custom PC builder Aftershock PC, founded to expand into gaming and entertainment displays.[3] The move enabled Aftershock PC to diversify its portfolio beyond computers, capitalizing on growing demand for affordable displays and TVs.

PRISM+ was founded by Jonathan Tan and two partners, with an initial investment of approximately S$300,000.[4] The company started by selling gaming monitors through a direct-to-consumer (D2C) model, allowing it to offer competitive prices without traditional retail markups.

The COVID-19 pandemic accelerated PRISM+'s growth, with monthly revenue increasing eightfold to about S$8 million by the end of 2020.[4] This success led to product line expansions into televisions, soundbars, and smart appliances such as air conditioners and refrigerators. [5]

Operations

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PRISM+ operates primarily through its e-commerce platform and offers a wide range of consumer electronics. Its D2C approach supports competitive pricing, bundled deals, and direct customer service.[2]

In recent years, PRISM+ has also opened retail showrooms in Singapore and Malaysia to complement its online presence.[6]

It has partnered with Amazon to extend its distribution reach across Southeast Asia, using Amazon’s fulfillment network to support logistics and delivery.[7]

Products

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PRISM+ offers a wide range of consumer electronics tailored to both gaming and home entertainment markets. The company's main product lines include:

  • Monitors: Initially launched with gaming monitors featuring high refresh rates and ultra-wide displays, PRISM+ has become known for offering competitive specs at lower price points.[8]
  • Smart TVs: PRISM+ TVs run on Android TV or Google TV platforms and come with 4K Ultra High Definition (UHD) resolution and built-in streaming apps like Netflix and YouTube.[9]
  • Soundbars: The company also offers affordable soundbar systems designed to complement its TV offerings for a full home theatre setup.
  • Smart Home Appliances: In 2022, PRISM+ entered the smart home market with products such as air conditioners, ceiling fans, and refrigerators, aiming to deliver modern design and energy efficiency.[10]

PRISM+ continues to expand its product catalog in response to regional demand, with a focus on integrating smart features and maintaining affordability.

Partnerships

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PRISM+ has developed several key partnerships to drive expansion:

  • TNB Aura: In 2022, PRISM+ secured S$45 million in Series A funding from regional venture capital firm TNB Aura, to support growth and expansion across Southeast Asia.[11]
  • Amazon.sg: Partnered in 2022 to list PRISM+ products on Amazon.sg, taking advantage of Amazon’s e-commerce infrastructure.[12]
  • HipVan: In 2021, PRISM+ launched a retail presence within furniture brand HipVan’s showroom at Suntec City, allowing customers to experience its products in person.[13]
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See also

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References

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  1. ^ Cheah, Megan (26 November 2024). "Home appliance brand Prism Tech has come a long way from computer monitors, Enterprise 50 - THE BUSINESS TIMES". www.businesstimes.com.sg. The Business Times. Retrieved 26 April 2025.
  2. ^ a b "PRISM+". TNB Aura. Retrieved 2025-04-26.
  3. ^ "Meet PRISM+, the Local Tech Brand That's Disrupted the Market with Quality Monitors and TVs". Atome.sg. Retrieved 2025-04-26.
  4. ^ a b "Home appliance brand PRISM+ has come a long way from computer monitors". The Business Times. 26 November 2024. Retrieved 2025-04-26.
  5. ^ "After 'crazy' growth, PRISM+ to launch smart home appliances, open retail stores". CNA. Retrieved 2025-04-26.
  6. ^ "After crazy growth, PRISM+ to launch smart home appliances, open retail stores". Singapore Times of News. 24 June 2022. Retrieved 2025-04-26.
  7. ^ "How a Singaporean brand is making premium electronics more accessible with Amazon.sg". About Amazon Singapore. 16 March 2023. Retrieved 2025-04-26.
  8. ^ "Meet PRISM+, the Local Tech Brand That's Disrupted the Market with Quality Monitors and TVs". Atome.sg. Retrieved 2025-04-26.
  9. ^ "PRISM+ expands into smart home category, launches Google TVs". HardwareZone. Retrieved 2025-04-26.
  10. ^ "PRISM+ expands product line to smart home appliances". The Business Times. Retrieved 2025-04-26.
  11. ^ "PRISM+ founder on moving beyond monitors and TVs". Design Bagus. Retrieved 2025-04-26.
  12. ^ "How a Singaporean brand is making premium electronics more accessible with Amazon.sg". About Amazon Singapore. 16 March 2023. Retrieved 2025-04-26.
  13. ^ "Singapore's D2C consumer electronics brand PRISM+ receives US$32M funding". Creationsforu. 21 September 2022. Retrieved 2025-04-26.
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