Passin Miami
 | |
| Company type | Private |
|---|---|
| Industry | Tourism / Travel |
| Founded | 2020 |
| Headquarters | Miami, Florida, United States |
Area served | Miami metropolitan area |
| Owner | Passin / Nockta |
| Website | passinmiami |
Passin Miami is a digital city pass designed to provide access to selected tourist attractions in Miami, Florida. The system operates entirely via mobile devices and allows visitors to enter participating venues using a QR code. It is intended as a digital alternative to traditional paper or plastic city passes, targeting both domestic and international tourists.[1]
History
[edit]Passin Miami was launched in 2020[2] as a response to increasing demand for mobile-first solutions in the tourism industry. The pass was developed to modernize the visitor experience by replacing physical tickets with a flexible, app-based system.[3]
Features
[edit]Passin Miami enables entry to partner attractions through QR codes activated on a user’s smartphone. Some versions of the pass include mobile data access via eSIM, catering particularly to international travelers. Users can select time-based options—such as 24 or 48 hours of access—and activate the pass at their convenience.[4]
According to Marriott Bonvoy’s Tours & Activities platform, Passin Miami grants access to over 30 attractions, offers a free eSIM with up to 5 GB of mobile data, and includes a one-way airport transfer from Miami International Airport, all as part of the pass.[5]
UX redesign and strategic partnership
[edit]In April 2025, Passin Miami partnered with UX agency Nockta to upgrade its app and booking platform, yielding improved navigation and user engagement.[6] According to a Newsfile (via DesignRush) press release, the collaboration focused on streamlining app navigation, clarifying pricing and itinerary workflows, and enhancing the checkout process.[7]
References
[edit]- ^ "Passin Miami – All-Inclusive Miami City Pass". MiamiAndBeaches.com. Greater Miami Convention & Visitors Bureau. Retrieved 2025-06-14.
- ^ "Passin Miami". MiamiandBeaches.com. Greater Miami Convention & Visitors Bureau. 1 May 2023. Retrieved 16 June 2025.
- ^ "Passin Miami (2025) – All You Need to Know BEFORE You Go". TripAdvisor. Retrieved 2025-06-14.
- ^ "All-Inclusive Miami Pass with Airport Transfer – Review". Travel-Buddies.com. Retrieved 2025-06-14.
- ^ "Passin Miami". Marriott Bonvoy Tours & Activities. Marriott International. Retrieved 16 June 2025.
- ^ Yahoo Finance (2 April 2025). "Passin Partners with Nockta to Transform Miami Travel Experience". Yahoo Finance. Retrieved 16 June 2025.
- ^ Newsfile Corp. (9 April 2025). "Passin Partners with Nockta to Transform Miami Travel Experience". Newsfile. Retrieved 16 June 2025.