PrivateCommunities.com
Private Communities Registry is a privately held company which owns PrivateCommunities.com, the longest-running website providing information about master-planned communities in the United States. The website helps consumers research the lifestyle and amenities offered at hundreds of gated, golf, 55-plus, active adult, retirement, and vacation home communities. Each month, PrivateCommunities.com matches more than 70,000 potential home buyers with communities meeting their criteria.[1]
History
[edit]Vero Beach, Florida-based PrivateCommunities.com was founded in 1996 by Marie Roberts and Elisabeth Miller-Fox, both experienced real estate developers. It was the first website to present information about master-planned communities to retirement and second home buyers.[2] Echoing growing internet use, PrivateCommunities.com jumped from 2.2 million unique visitors in 2005[3] to attracting 3.6 million unique visitors in 2008,[4] even given the number of foreclosures during the U.S. Great Recession.
Services and market
[edit]According to Claritas PRIZM, a customer segmentation system owned by The Nielsen Company, 63% of PrivateCommunities.com's website visitors represent the nation's wealthiest elite, while 22% are in the 2nd most affluent segment, and 9% are in the mid income range. The study also noted that the majority of the site's visitor profiles are interested in retirement real estate and second home/ vacation properties.[5]
References
[edit]- ^ "Quantcast Direct Audience Measurement". Quantcast. Retrieved 20 August 2014.
- ^ "Behind the Gates: PrivateCommunities.com Survey Shows Most Upscale Golf Projects Sold Without Realty Agents and MLS". BusinessWire.com. 11 October 2004. Retrieved 26 March 2014.
- ^ PrivateCommunities.com On Track for 2.2 Million Visitors; Web Traffic Mirrors Surge in Second Home Sales, September 21, 2005
- ^ "PrivateCommunities.com Tops Destination Amenity Community Sites: Hitwise Tracks Emerging Niche of Affluent Real Estate Shoppers". PRWeb.com. March 11, 2008. Archived from the original on April 20, 2008. Retrieved 26 March 2014.
- ^ "Targeted Advertising Results in Blue Blood Demographics for Private Communities Registry, Study Shows". Yahoo! Finance. Retrieved 8 April 2014.