Private Label Strategy

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Find sources: "Private Label Strategy" – news · newspapers · books · scholar · JSTOR (April 2016)

Private Label Strategy: How to Meet the Store Brand Challenge

Author	Nirmalya Kumar and Jan-Benedict Steenkamp
Language	English
Subject	economics
Publisher	Harvard Business School Press
Publication date	2007
ISBN	978-1422101674
OCLC	935513164

Private Label Strategy: How to Meet the Store Brand Challenge is a book by Nirmalya Kumar and Jan Benedict Steenkamp. This book describes the strategies for private labels that major retailers are using, and analyses how major national brands can mount a response.^[1]