Rendon Labador
Rendon Labador | |
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![]() Labador during his visit at Camp Crame, Quezon City in 2025 | |
Born | Rendon Labador |
Nationality | Filipino |
Education | University of the East |
Occupations |
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Known for | Motivational content, fitness advice, and candid commentary on various social issues |
Height | 190.5 cm (6 ft 3 in) |
Partner | Hazel Joy Ortiz |
Children | 1 |
Father | Manolito Labador[1] |
Relatives | Jormiel Labador (brother) |
Rendon Labador is a Filipino social media personality known for his direct and outspoken style, often criticizing public figures and commenting on controversial topics, particularly those related to social issues in the Philippines.[2] He gained significant attention with a viral social media post featuring a meme he created, humorously dubbed the "Motivational Rice".[3] The meme showing a plate of rice with motivational quotes, using humor and familiarity to connect with his audience and reflect his influence in Filipino pop culture.[4] Labador became one of the most hated and controversial internet personality in the Philippines.[5][6]
In 2020, Labador began his rise on social media, following his earlier work in the fitness culture as a bodybuilder, which he began in 2014. He founded the gym Fitness Army in 2019 and established himself as a "motivational speaker", using his platform to promote discipline, hard work, and self-improvement.[7] He also opened a restaurant called Episode Bar + Kitchen, which eventually closed following backlash tied and criticism surrounding his online persona.[8]
Early life
[edit]Labador is an Ilocano and is the eldest of six siblings.[9] He was not raised by his parents, but instead was brought up by his aunt and grandparents.[10] His father, Manolito Labador, is a retired general of the Philippine National Police and a fitness enthusiast.[1]
He graduated from the University of the East, where he began his studies in Information technology before transitioning to Civil engineering, and successfully completed both programs, earning a double degree. He has referred to himself as a "geek", with Calculus being his preferred subject.[9][10]
Social media
[edit]Labador regularly discusses issues subjects including politics, social norms, and public figures.[11][12] He has been involved in several controversies related to his livestreaming activities and criticisms of media content, further cementing his reputation as a contentious figure in social media.[13][3]
2021
[edit]In July, Labador made headlines after an altercation with Filipino-Portuguese actor Kiko Matos during the Battle of the YouTubers event.[14] A video of the incident went viral online, showing Labador initially thanking his supporters before being interrupted by Matos, who shouted "bobo ka!" ("you're stupid") at him. Labador appeared to ignore the insult at first but then suddenly punched Matos in the head. The confrontation was quickly broken up by bouncers at the venue. Following the incident, both Labador and Matos uploaded videos on their respective YouTube channels expressing their intention to pursue legal action against each other.[15]
2022
[edit]In September, Labador drew criticism online after making controversial remarks about the national basketball team, Gilas Pilipinas, including comments directed at head coach Chot Reyes and NBA player Jordan Clarkson. His post was met with disapproval from basketball player Marc Pingris, who publicly responded to Labador’s statements.[16]
Following Pingris's reaction, Christiana Gabrielle Dimaunahan, a UAAP women's basketball player and daughter of basketball player and coach Aris Dimaunahan, also addressed Labador's comments. Dimaunahan, who was part of the National University Lady Bulldogs' historic winning streak, took to social media to confront Labador, calling out his perceived arrogance and dismissiveness toward the contributions of national athletes. Her public response further amplified the backlash against Labador's criticisms of the national basketball team.[17]
In December, Rendon Labador criticized members of the Choco Mucho Flying Titans after a video of them allegedly ignoring fans in Boracay went viral on TikTok. Sharing the clip on Facebook, Labador questioned the team's manners, writing: "Sino po ang coach nitong mga ito? Dagdagan pa natin ng konti pang training sa good manners & right conduct" ("Who is the coach of these players? Let’s add a bit more training in good manners and right conduct"). His post sparked discussion online about how public figures, including athletes, should treat their supporters.[18] Television presenter Kim Atienza also commented, urging athletes to show gratitude to fans or maintain privacy if they prefer not to engage.[19]
External videos | |
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![]() A screenshot from Labador's video criticizing Choco Mucho Flying Titans players for allegedly snubbing fans during a public appearance in Boracay, which drew mixed reactions online. | |
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Actress Nadine Lustre reacted to a controversial comment made by Labador on social media. A screenshot of Labador's remark circulated online, where he appeared to question Lustre's demeanor and image. He also referred to himself as a motivational speaker while allegedly making statements interpreted by some users as confrontational or aggressive.[20] Lustre responded with a grimacing emoji in a quote-retweet on Twitter (now known as X).[21][22]
2023
[edit]In June, Labador faced backlash over his comments about actress Andrea Brillantes. Labador criticized Brillantes' behavior and appearance, which many viewed as misogynistic. His comments referenced her breakup with basketball player Ricci Rivero.[23] The controversy highlighted broader issues of gender bias and the unfair view that public figures, particularly women, often face. The criticisms against Labador centered on his perceived reinforcement of harmful gender stereotypes.[24]
In July, Labador criticized a segment from the ABS-CBN show It's Showtime, where Vice Ganda and Ion Perez licked icing off their fingers in front of children, calling it inappropriate. Labador's comments quickly escalated the situation, leading the Movie and Television Review and Classification Board (MTRCB) to summon the producers of the show and eventually suspend it for 12 days. Labador celebrated the suspension, while ABS-CBN planned to challenge the decision.[25][26][27]
Labador made headlines by criticizing comedian Michael V. in a social media post. Labador claimed that Michael V and other celebrities were "outdated" and accused them of lacking influence compared to social media personalities like himself. Labador asserted that social media now holds more power in shaping public opinion than traditional media. This statement sparked controversy and debate regarding the role and influence of social media in the entertainment industry.[28]
In August, Labador has been vocal in criticizing various television personalities. He targeted senator Tito Sotto and his wife Helen Gamboa for their on-air display of affection during the 44th anniversary of the noontime show E.A.T. (commonly known as Eat Bulaga! after reclaiming its original title), Labador deemed the act as indecent and inappropriate for national TV, calling on the MTRCB to take action. He criticized Sotto for setting a bad example and accused him of contributing to the moral decline of television content. Labador also reacted to an apology from E.A.T. management over a controversial joke made by comedian Joey de Leon, advising de Leon to change his ways despite the apology. Labador continues to push for an investigation by the MTRCB.[29]
In September, Labador's Facebook page was deleted, which he attributed to the mass reporting of his pages to fans of Batang Quiapo starring Coco Martin[30] and It’s Showtime host Vice Ganda. In response, Labador posted a message on his other social media platforms, expressing his gratitude to his supporters and promising to release an official statement on his YouTube channel. A few weeks later, Labador's Facebook page was restored.[31]
2024
[edit]Labador expressed disapproval of internet personality and entrepreneur Deo Balbuena, also known as Diwata, who filed a Certificate of Nomination and Acceptance (CONA) for the 2025 elections.[32] Labador reacted to news about Balbuena’s political plans, stating that running for office should not be taken lightly. He implying that Diwata may not be fully aware of the responsibilities associated with public service.[33]
Also a vlogger and entrepreneur Rosmar Tan-Pamulaklakin was publicly addressed by Labador regarding her decision to run for public office in the 2025 Philippine midterm elections. Through a social media post, Labador advised Tan to withdraw her candidacy for councilor of the 1st district of Manila, stating, "Hindi mo alam ang pinapasok mo, hindi internet ang pulitika. Mag-backout ka na lang para matahimik na ang Pilipinas" ("You don't know what you're getting into; politics is not the internet. Just back out so the Philippines can have peace").[34]
2025
[edit]In May, Labador called out content creator Euleen Castro, also known as "Pambansang Yobab", after she posted a negative food review of a coffee shop in Iloilo. He took to Facebook, saying that criticisms should not harm small businesses and that "no to body shaming" should not be used as a shield for bad behavior.[35]
In the same month, a vlogger named Yanna drew backlash after a viral video showed her making an obscene gesture during a road altercation, leading to a show cause order from the Land Transportation Office (LTO). Labador responded on Facebook, criticizing her behavior and reminding influencers of their responsibility to set a positive example, with his remarks gaining significant attention online.[36]
Labador criticized a now-deleted viral video by vlogger Ser Geybin that featured a child sliding down a chair, calling it inappropriate and exploitative. He urged accountability and called for an investigation, stating that public apologies were not enough when minors are involved.[37]
Other ventures
[edit]Acting and media work
[edit]In 2011, Labador worked as the opening title sequence animator for the horror film San Lazaro. He appeared in a minor role in the 2013 comedy films Momzillas, Bekikang: Ang Nanay Kong Beki, and Bromance: My Brother's Romance.[38] In 2019, he took on a television role as Joseph Romero in the ABS‑CBN action‑drama series Sandugo.
Fitness Army and Episode Bar + Kitchen
[edit]Labador is the owner of Fitness Army, a fitness gym, and previously operated a restaurant called Episode Bar + Kitchen, which permanently closed in 2023.[39][8]
The Rendon Labador Podcast
[edit]He hosts The Rendon Labador Podcast, where he shares his "Hard Truth" segments, interviews, and motivational talks.[40]
PNP fitness program
[edit]On June 19, 2025, Labador was invited to assist in promoting physical fitness among police personnel, in line with the Philippine National Police (PNP) at Camp Crame, Quezon City.[41] The program was conducted in response to PNP Chief Gen. Nicolas Torre III's renewed emphasis on ensuring that police officers remain physically fit. According to Police Community Affairs and Development Group (PCADG) Director Brig. Gen. Marvin Joe Saro, the initiative was not a formal partnership but a voluntary collaboration, with no financial arrangement involved.[42][43]
Labador introduced a 93-day "motivated functional workout and nutrition program", which departed from the typical fitness routines often implemented in police training, such as Zumba and Tae Bo.[44] Around 150 officers initially enrolled in the program, which Labador said was designed to promote physical conditioning and mental discipline among law enforcement personnel.[45]
Views
[edit]Behavior and life discipline
[edit]In several online posts and interviews, Labador has stated that discipline is "non-negotiable" in achieving one's goals, and has criticized what he sees as a culture of complacency and excuses. According to Daily Tribune, in a 2023 interview on One News (The Big Story) with Gretchen Ho, Labador stated that he posts his opinions without prior research or analysis, explaining that mistakes can be corrected: "Pag nagkamali ka ngayon, pwede mo na baguhin." ("If you make a mistake today, you can still change it.").[46] He criticized overanalyzing decisions, saying it often leads to failure or delay. Labador also remarked that he does not selectively target individuals in his criticisms, asserting, "Basta 'pag may nakita akong mali, iko-correct ko kahit sino." (As long as I see something wrong, I'll correct it—no matter who it is.").[46]
He has also been involved in various controversies, including a physical altercation with actor Kiko Matos, a widely criticized response to a Facebook commenter, and motivational statements that some audiences have described as unclear or contradictory. He criticized content that "fights for likes", arguing instead that creators must first influence themselves before seeking to inspire others.[47]
Many influencers [today] are just after fame and money even though they could hurt many and send a wrong message in the process. I realized that there are so many good ways we can be famous. We don't need to fake ourselves, do pranks or violent stuff to gain views.
He has been known for promoting self-discipline, personal accountability, and mental resilience through his online content. In a 2023 interview with SunStar, Following his declaration as persona non grata by the municipal council of Coron, Palawan,[5] he emphasized that individuals should take responsibility for their mistakes, as long as they are "accountable" and willing to learn from himself, framing setbacks as opportunities for personal growth. Following the incident, he defended his actions, claiming there were "lessons learned" and emphasizing accountability.[48]
Motivational Rice
[edit]Labador's growing presence on social media, especially his "Motivational Rice" campaign, drew a wide range of reactions from the public. While some saw it as a creative and humorous way to inspire discipline, others criticized it as attention-seeking and overpriced.[49]
Australian-British doctor and YouTube content creator Doc Adam Smith praised Labador's efforts to raise awareness about health issues such as obesity and diabetes in the Philippines. In a video, Smith interpreted the "Motivational Rice" campaign as an unconventional but creative approach to promoting healthier lifestyle choices and personal accountability.[50]
Swedish-Filipino fashion influencer Bryanboy described Labador's content as "katarantaduhan" (nonsense), in response to Labador's statement that the rice symbolized "selling your future".[51] In response to the backlash, Labador later adjusted the pricing and offered the rice at a lower cost through a "secret menu", stating that he wanted it to be more accessible to the public.[52]
Controversies
[edit]Livestreaming of Makati police raid
[edit]In 2023, Labador is currently under investigation by the Philippine National Police (PNP) for livestreaming a police raid on an online lending company in Makati.[53] The raid, conducted by the PNP Anti-Cybercrime Group (ACG) in collaboration with the Presidential Anti-Organized Crime Commission (PAOCC) and the Securities and Exchange Commission (SEC), targeted the company for allegedly harassing clients who failed to repay loans.[54] Labador's livestream, which showed the faces of employees and included a caption suggesting their guilt, has been criticized by the families of the workers.[55] The PNP spokesperson Capt. Michelle Sabino expressed concern that his presence and actions during the raid might have violated police protocols.[56]
Persona non grata declaration in Palawan
[edit]In June 2024, Rendon Labador along with Rosmar Tan and Marki Tan, was declared persona non-grata in the entire province of Palawan[57][58] due to their disrespectful behavior, negative publicity, incitement to conflict, and violations of Republic Act No. 10951 (the 'Property and Damage Penalty Adjustment Act'), Article 153 of the Revised Penal Code, and Republic Act No. 11313 (the 'Safe Spaces Act').[59] The incident stemmed from Labador and Rosmar Tan angrily confronting a government employee at the municipal hall of Coron, Palawan for allegedly defaming them online over a charity event that they held.[60][61]
Personal life
[edit]Labador is a fitness instructor, and entrepreneur and his known for being a "motivational speaker". In October 2021, Labador's partner, fellow fitness instructor and model Hazel Joy Ortiz gave birth to their son.[62] His brother named Jormiel Labador is also a social media personality.[63]
Filmography
[edit]Film
[edit]Year | Title | Role |
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2011 | San Lazaro | Opening title sequence animator |
2013 | Momzillas | Minor role |
Bromance: My Brother's Romance | Brando Double (credited as "Rendor Labador") | |
Bekikang: Ang Nanay Kong Beki | Minor role |
Television
[edit]Year | Title | Role |
---|---|---|
2019 | Sandugo | Joseph Romero |
References
[edit]- ^ a b "Social media buzzes over Rendon Labador's appointment as PNP fitness coach". Interaksyon. Retrieved June 20, 2025.
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- ^ "Rendon Labador binanatan dahil sa P100 'motivational rice' sa pag-aaring resto: 'Seryoso? Pang-2 kilong bigas na ang presyo?'". INQUIRER.net. April 4, 2023. Retrieved July 30, 2024.
- ^ a b "The most controversial issues on social media in 2024". Philstar Life. Retrieved June 13, 2025.
- ^ Atonibai (July 14, 2023). "Top 10 Most Hated Personalities in the Philippines". Retrieved June 13, 2025.
- ^ "Fitness Army : Now Open at The Fortstrip BGC". March 4, 2019. Retrieved June 13, 2025.
- ^ a b Monserate, Glory Mae (May 29, 2023). "Rendon Labador, kumalas na raw sa Episode Bar + Kitchen - KAMI.COM.PH". kami.com.ph. Retrieved June 13, 2025.
- ^ a b "Be a man of passion and fitness". POP! (INQUIRER.net). April 21, 2017. Retrieved July 30, 2024.
- ^ a b Rendon Labador (March 23, 2023). RENDON LABADOR INTERVIEW. Retrieved July 30, 2024 – via YouTube.
- ^ One News PH (August 29, 2023). Influencer Rendon Labador on being reactive on socmed: You can always apologize after. Retrieved July 30, 2024 – via YouTube.
- ^ Acar, Aedrianne. "Rendon Labador, kinumpirmang deleted na ang Facebook page; may mensahe sa kanyang followers". www.gmanetwork.com. Retrieved July 30, 2024.
- ^ de Leon, Marguerite (January 5, 2023). "[OPINION] When social media influencers spread misguided principles". RAPPLER. Retrieved July 30, 2024.
- ^ Requintina, Robert (September 10, 2023). "Kiko Matos rejoices over Rendon Labador's social media ban". Manila Bulletin. Retrieved June 6, 2025.
- ^ https://mb.com.ph/2021/7/4/viral-youtuber-rendon-labador-punches-mma-fighter-kiko-matos
- ^ "Will Rendon Labador accept Marc Pingris' 1-v-1 challenge?". Spin.ph. Retrieved June 6, 2025.
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- ^ Abanilla, Izel (December 13, 2022). "Nadine Lustre reacts after vlogger calls her 'sabaw,' 'mahina ang utak'". RepublicAsia Media, Inc. Retrieved June 6, 2025.
- ^ "Patama ni Rendon Labador kay Andrea Brillantes at sa iba pang nilayasan ng dyowa: 'Maraming pera pero isip bata, iiwanan talaga namin kayo'". INQUIRER.net. June 15, 2023. Retrieved July 30, 2024.
- ^ Cruz, Amrie (June 16, 2023). "Dear insecure cishet men, Andrea Brillantes doesn't live to impress you". Preen.ph. Retrieved July 30, 2024.
- ^ Mallorca, Hannah (September 10, 2023). "Vice Ganda throws shade at MTRCB, Rendon Labador amid 'It's Showtime' suspension". INQUIRER.net. Retrieved July 30, 2024.
- ^ "Rendon Labador inasar sina Vice Ganda at Ion Perez, nagbunyi sa 12-day suspension ng 'It's Showtime'". INQUIRER.net. September 5, 2023. Retrieved July 30, 2024.
- ^ "'Hindi ko kayo dini-discredit': Rendon Labador apologizes to Vice, Ion, Michael V." Daily Tribune. September 30, 2023. Retrieved July 30, 2024.
- ^ "Michael V tinira-tira ni Rendon Labador: 'Masakit na katotohanan na laos na kayo WE CONTROL THE MEDIA NOW!'". INQUIRER.net. May 11, 2023. Retrieved July 30, 2024.
- ^ "Rendon Labador walang takot, pati si Tito Sen tinalakan; gusto ring paimbestigahan ang 'E.A.T.' sa TV5". INQUIRER.net. August 1, 2023. Retrieved July 30, 2024.
- ^ Llemit, Kathleen A. "Coco Martin to Rendon Labador: 'Sana maging successful negosyo niya'". Philstar.com. Retrieved July 30, 2024.
- ^ Arceo, Therese. "Rendon Labador sa Facebook outage: Alam n'yo na pakiramdam". Bandera Inquirer.
- ^ Monserate, Glory Mae (November 6, 2024). "Rendon Labador, nagkomento sa picture ni Diwata na may kagat na tuyo - KAMI.COM.PH". kami.com.ph. Retrieved June 6, 2025.
- ^ "Rendon sa pagtakbo ni Diwata: Baka akala n'ya magluluto lang siya ng pares". Bandera. Inquirer.net. June 3, 2024. Retrieved June 6, 2025.
- ^ "Rendon Labador pinaaatras na si Rosmar Tan sa pagtakbo sa Maynila!". INQUIRER.net. October 6, 2024. Retrieved June 6, 2025.
- ^ "Euleen Castro durog kay Rendon Labador dahil sa negang food review". INQUIRER.net. May 29, 2025. Retrieved June 6, 2025.
- ^ dsingson (May 5, 2025). "Rendon Labador gibirahan si Yanna: Sasampalin kita ng katotohanan!". INQUIRER.net. Retrieved June 6, 2025.
- ^ Monserate, Glory Mae (May 15, 2025). "Rendon Labador, umalma sa paggamit ng bata sa 'di angkop na content ni Ser Geybin - KAMI.COM.PH". kami.com.ph. Retrieved June 6, 2025.
- ^ Abante, T. N. T. (November 3, 2023). "Rendon Labador ibinida na nakasama si Joey Paras sa 'Bekikang'". tnt.abante.com.ph. Retrieved June 20, 2025.
- ^ ABS-CBN News (March 7, 2019). Sports U: Fitness Army. Retrieved June 20, 2025 – via YouTube.
- ^ "The Rendon Labador Podcast". castro.fm. Retrieved June 13, 2025.
- ^ Javier, Kristian Eric. "Rendon Labador, napiling fitness coach ng kapulisan". GMA Entertainment. Retrieved June 19, 2025.
- ^ Sigales, Jason (June 19, 2025). "PNP taps fitness vlogger to lead 93-day weight loss program". INQUIRER.net. Retrieved June 19, 2025.
- ^ Recuenco, Aaron (June 19, 2025). "PNP: No problem with Rendon Labador as 'motivational fitness coach' of overweight cops". Manila Bulletin. Retrieved June 19, 2025.
- ^ "Rendon Labador to lead PNP's 93-day fitness challenge". Philstar Life. Retrieved June 19, 2025.
- ^ "Vlogger Rendon Labador tapped by PNP for fitness program". ABS-CBN News. June 19, 2025. Retrieved June 19, 2025.
- ^ a b TDT (September 1, 2023). "Rendon Labador confident on being reactive: 'Pag nagkamali ka ngayon pwede mo na baguhin'". Daily Tribune. Retrieved June 13, 2025.
- ^ a b Pabalate, Noel (August 9, 2021). "This fitness and motivational vlogger reminds influencers to set a good example to the youth". Manila Bulletin. Retrieved June 13, 2025.
- ^ Peralta-Malonzo, Third Anne (June 19, 2024). "Rosmar Tan, Rendon Labador 'persona non grata' in Palawan". SunStar Publishing Inc. Retrieved June 13, 2025.
- ^ "Rendon Labador binanatan dahil sa P100 'motivational rice' sa pag-aaring resto: 'Seryoso? Pang-2 kilong bigas na ang presyo?'". INQUIRER.net. April 4, 2023. Retrieved June 13, 2025.
- ^ Leon, Richard de (April 19, 2023). "Motivational rice ni Rendon, sagot sa pagbaba ng kaso ng diabetes, obesity---Doc Adam". Balita. Retrieved June 13, 2025.
- ^ Leon, Richard de (April 15, 2023). "'Katarantaduhan!' Bryanboy dinurog 'motivational rice' ni Rendon Labador". Balita. Retrieved June 13, 2025.
- ^ "Rendon Labador bumanat kay Bryanboy: 'Akala ko matalino ka, may pera ka…wala akong pakialam sa Gucci rice mo!'". INQUIRER.net. April 16, 2023. Retrieved June 13, 2025.
- ^ Malasig, Jeline (October 27, 2023). "Rendon Labador sympathizes with sacked cop after granting him access to PNP raid". Interaksyon. Retrieved July 30, 2024.
- ^ "ACG spokesperson axed over Makati raid vlog". Philstar.com. October 27, 2023. Retrieved July 30, 2024.
- ^ CASUCIAN, JISELLE ANNE (October 27, 2023). "PNP-ACG probing sacked spokesperson over Makati raid vlog". GMA News Online.
- ^ "Rendon Labador under probe for livestreaming raid —PNP". GMA News Online. Retrieved July 30, 2024.
- ^ "Rosmar Tan, Rendon Labador, Team Malakas declared persona non-grata in entire Palawan province". GMA News Online. June 18, 2024. Retrieved July 10, 2024.
- ^ "Coron declares Rendon Labador, Rosmar Tan 'persona non grata' - The Filipino Times". The Filipino Times. June 18, 2024. Retrieved June 6, 2025.
- ^ "Vloggers Rosmar Tan and Rendon Labador face possible persona non grata in Coron, Palawan". News5. June 17, 2024. Retrieved July 12, 2024.
- ^ Laqui, Ian. "Coron municipal council mulls 'persona non-grata' tag vs vloggers Rosmar, Rendon". Philstar.com. Retrieved July 10, 2024.
- ^ Baylon, Khryzztine Joy (June 17, 2024). "Vloggers Rosmar and Rendon face potential ban in Coron". PEP.ph.
- ^ "Rendon Labador bumuo ng pamilya - Abante TNT". tnt.abante.com.ph. September 28, 2021. Retrieved June 6, 2025.
- ^ Monserate, Glory Mae (March 21, 2023). "Kapatid ni Rendon Labador: "Tol wag puro gym, mag-workshop ka"". Kami. Retrieved July 30, 2024.
Further reading
[edit]- Fallarme, Rommel (July 21, 2024). Fallarme, Ane (ed.). InstaGOD’mable: Book of IG (Idol God). Rommel Fallarme.
External links
[edit]- Rendon Labador at IMDb
- Rendon Labador on YouTube
- Living people
- 21st-century Filipino businesspeople
- Filipino YouTubers
- Filipino Internet celebrities
- Filipino television personalities
- Social media influencers
- Filipino bloggers
- Filipino motivational speakers
- Filipino exercise instructors
- Controversies in the Philippines
- Internet-related controversies
- People involved in race and intelligence controversies
- Filipino restaurateurs
- University of the East alumni